In the fiercely competitive TV industry, why can TV alone define high-end? In fact, it is not difficult to answer this question. It is only necessary to review the history of Xiaomi TV's history.
In September 2013, Xiaomi launched the first TV and played the slogan "Young people's first TV." With the simultaneous use of aluminum alloy front panel and ultra-thin body, six-color appearance, 47-inch 3D large screen, Qualcomm Snapdragon 600 quad-core processor, and 2GB of memory and 8GB flash memory configuration, not only make enough eyes, but also make Everyone felt the sincerity of entering the smart TV industry, and the price of 2999 yuan compared to other television products in the same period, on the basis of having a high-end configuration, fashion appearance, has become a price butcher.
The millet TV 2 slogan launched on May 15, 2014 became the “first home theater for young peopleâ€. This generation of millet TVs has an external sound system. The sound system consists of 6 full-range speakers and 2 high-end speakers. The SoundBar's SoundBar is combined with an 8-inch wireless subwoofer. In addition to the improvement of sound quality, its screen resolution has also been upgraded from the previous generation of 1080P to 4K resolution, and configuration still leads the industry. In order to meet users' demand for different sizes, Xiaomi TV 2 also released 40-inch and 55-inch versions in March 2015.
The two generations of TVs launched by Xiaomi TV left a deep impression on consumers with its high quality performance. On July 16, 2015, Xiaomi released the millet TV 2S with the theme of “new domestic productsâ€. This product has been fully improved in terms of materials, workmanship, and technology. In particular, the body made of all-metal is thin to 9.9mm. , This can not only spike the domestic brands in the same period, and even surpass a lot of imported brands.
Time came October 19, 2015, millet first millet TV 60 60 inch version, in addition to LG really 4K screen, but also using innovative split design, to solve the industry in the screen and hardware performance life span issues, saving iterative cost. In addition, the selling price of 4,999 yuan is also priced at the industry price. Just a week later, Xiaomi TV 3 released a 55-inch version. In addition to the Samsung 4K screen, the other hardware was the same as the 60-inch. It was equipped with a MStar 6A928 processor, 2GB of RAM, and the price was a lot cheaper, only 3999 yuan. . The end of the same year, millet TV 70 70 inch finale debut, the aircraft continued 3 Series flagship configuration, split design, although the number is only 10 inches larger than the 60-inch product, but the 10-inch diagonal gap has brought 36% Increased display area gives consumers a more sensational look.
On March 23, 2016, Xiaomi TV's 3S 65-inch surface and 43-inch ultra-thin metal models were released, reaffirming the strategic positioning of Xiaomi TV “only high-end flagship TVâ€. 43-inch millet TV 3S all-metal body design, aluminum frame thin to 10.9mm, weighs only 9.32Kg, both tough and thin. The millet TV 3S 65-inch curved surface is even more surprising, the machine uses a one-piece module back cover design, back full metal panel, architectural aesthetics back, the thinnest only 5.9 mm, built-MStar 6A928 TV processor, clocked at 1.4 GHz, support 4K 60fps H.26510bit hard decoding, plus 2GB DDR3 memory, set a new benchmark for industry curved TV.
Of course, in addition to the appearance of technology, configuration industry leader, its high-end positioning has been recognized by consumers, the industry also gave millet TV awards. In 2016, Xiaomi TV 2S 48-inch TV, Xiaomi TV 3 Series (55-inch, 60-inch, and 70-inch) and Xiaomi Bluetooth Speaker won three red dot awards in Germany. In June of this year, on the "2016 China Digital TV Annual Ceremony and China Smart Display Annual Festival", which is known as the "Oscar" of China's color TV industry, Xiaomi TV 3S 48-inch, Xiaomi TV 3 60-inch split, and Xiaomi TV 3 55 Inch split also won three prizes. Other awards are numerous, which fully proves the quality of Xiaomi TV.
From millet TV's first-generation products to this year's 65-inch curved TV, Xiaomi TV has always followed a high-quality strategy and not engage in “sea-based tactics.†TVs built in this way have a leading edge in design and performance, and have led the industry in the same period. High-end display. In the latter stage, consumers are paying more and more attention to the content of the content. The unique open convergence model of Xiaomi TV provides high-quality content for users and also reinforces the high-end positioning of Xiaomi TV. There may still be many people curious about why millet TVs that have been on the high end of the route are so privileged. This is also related to Xiaomi TV's pursuit of the idea of ​​“building a perfect quality at moderate prices,†and it’s about achieving high-end positioning. People's heart.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
The millet TV 2 slogan launched on May 15, 2014 became the “first home theater for young peopleâ€. This generation of millet TVs has an external sound system. The sound system consists of 6 full-range speakers and 2 high-end speakers. The SoundBar's SoundBar is combined with an 8-inch wireless subwoofer. In addition to the improvement of sound quality, its screen resolution has also been upgraded from the previous generation of 1080P to 4K resolution, and configuration still leads the industry. In order to meet users' demand for different sizes, Xiaomi TV 2 also released 40-inch and 55-inch versions in March 2015.
The two generations of TVs launched by Xiaomi TV left a deep impression on consumers with its high quality performance. On July 16, 2015, Xiaomi released the millet TV 2S with the theme of “new domestic productsâ€. This product has been fully improved in terms of materials, workmanship, and technology. In particular, the body made of all-metal is thin to 9.9mm. , This can not only spike the domestic brands in the same period, and even surpass a lot of imported brands.
Of course, in addition to the appearance of technology, configuration industry leader, its high-end positioning has been recognized by consumers, the industry also gave millet TV awards. In 2016, Xiaomi TV 2S 48-inch TV, Xiaomi TV 3 Series (55-inch, 60-inch, and 70-inch) and Xiaomi Bluetooth Speaker won three red dot awards in Germany. In June of this year, on the "2016 China Digital TV Annual Ceremony and China Smart Display Annual Festival", which is known as the "Oscar" of China's color TV industry, Xiaomi TV 3S 48-inch, Xiaomi TV 3 60-inch split, and Xiaomi TV 3 55 Inch split also won three prizes. Other awards are numerous, which fully proves the quality of Xiaomi TV.
From millet TV's first-generation products to this year's 65-inch curved TV, Xiaomi TV has always followed a high-quality strategy and not engage in “sea-based tactics.†TVs built in this way have a leading edge in design and performance, and have led the industry in the same period. High-end display. In the latter stage, consumers are paying more and more attention to the content of the content. The unique open convergence model of Xiaomi TV provides high-quality content for users and also reinforces the high-end positioning of Xiaomi TV. There may still be many people curious about why millet TVs that have been on the high end of the route are so privileged. This is also related to Xiaomi TV's pursuit of the idea of ​​“building a perfect quality at moderate prices,†and it’s about achieving high-end positioning. People's heart.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.