Dragon TV, Tencent Video Opens "Networking Linkage" Innovation Attempt

On January 5th, Dragon TV and Tencent released heavy news: The two sides will jointly launch our 15 first quarters "flat top," and Dragon TV will be our only TV broadcast platform for the first quarter of the year. At the same time, the two sides will also carry out multi-party exploration in addition to broadcasting, and deepen the opening of a new round of "net-station linkage" innovation.

Strengthening Internet Genes, Bringing Audiences to the "365 Day Life Challenge"

Before this, we had a fierce show on the social network that set off a wave of “boss, I’m going to leave for a year to record”.

According to the producer’s introduction, our 15 first season “above the flat top” is a large-scale life experiment program based on real life: 15 strangers with different backgrounds will leave the past, starting from scratch, at a ridiculous level. Living together for a year on top, under extremely limited and demanding resources, strive to survive and even realize their ideal lifestyle.

In order to present the real touch of the program, 15 of us will shoot 24 hours a day, 365 days a year. We will use 120 sets of 360-degree full HD cameras, 60 microphones, and the world’s most advanced content management system. While narrating, let the audience really feel every detail and every change.

Ma Yanxi, vice general manager of the video platform operation department of Tencent's online media group, believes that this “extraordinary experiment” is full of creativity. “We are absolutely China’s first in the field of video content in terms of both production and interaction. A deeper insight will turn the audience into a '16th person' to truly enter the audience's heart and provide the audience with a great meal."

For the joint launch of 15 of us, Bao Xiaoqun, executive deputy director of the Dragon TV Center, said that the content value innovation and user experience innovation that this program has is needed in the current context of Dragon TV. “When TV socialization is a background to the general trend” Next, Tencent's video cooperation with China Online Video First Comprehensive Arts Platform is the best choice."

In the context of advocating the integration of traditional media and emerging media, the strengthening of Internet thinking has become an important factor that must be considered in television production. In the TV camp, Dragon TV has been at the forefront of reform. Therefore, Ma Yanyi also expressed endless expectations for cooperation with Dragon TV. “Dragon TV has always been a leading platform for innovation. With its innovative temperament, Dragon TV has a considerable influence among young people and elites. It is the most suitable innovation partner and we are 15 programs that are based on the Internet gene building, so we chose to use East as a joint broadcast platform, and we will also explore interactive ways based on Internet thinking and truly put every audience and every A netizen was brought to the top of the flat to begin a 365-day life experiment."

Holding a 2015 "Feeling meal" with nearly 40,000 applicants

Although recruiting only started for about three weeks, our fifteen have proved the expectation of countless fans. The statement "Be a fifteenth, you will have a year of extraordinary life!" According to incomplete statistics, at present, 15 of our 15 online applicants have already exceeded 40,000 person-times. Recruiting under the recent Changsha and Beijing station lines is even more popular. Because of the large number of applicants, recruitment interviews are forced to lengthen.

It is understood that when we recruited the first stop in the first quarter of the "flat top" stage in Changsha, more than 2,000 brave people signed up to participate in the exploration and challenge of the unknown life. Followed by the Beijing Railway Station, the original plan was to set the interview on December 27 and 28 for two days. However, as the number of applicants continued to increase, the director group painstakingly added a day on December 26 and extended the recruitment interview to three. During the day, more than 300 people registered for the recruitment of more than 300 people were selected for the recruitment interview at the Beijing Railway Station. The scene was very lively.

Among the applicants, Crouching Tiger, Hidden Dragon and a large number of people came out. The unemployed life stunned, the e-commerce operations director who had spent time in the special forces, the young architects who won various awards, the former national athletes who won the championship of the World Youth Championship, and the angel investors who are tens of millions of people... Hope to come. Over half of these enthusiastic applicants on the “flat top” mentioned the deepening of life in front of their eyes and the distance from their dreams. The one-year life described in the program has both "dreams" and "feelings." This has also shaken their long-held enthusiasm and hopes to start again to find themselves.

Want to be "fifteenth"? On January 9, 15 of our recruitments will enter Shanghai, and we will start the "strongest sea election." Above the flat top, I look forward to joining the brave.