Introduction: In 2014, under the impact of intelligentization, the color TV industry made major breakthroughs in new display technologies, content services, and product applications. Color TV products gradually shifted from simple TV viewing tools to home smart control centers and home entertainment centers. .
In 2014, under the impact of intelligentization, the color TV industry has made major breakthroughs in new display technologies, content services, and product applications. Color TV products have gradually shifted from simple TV viewing tools to home smart control centers and home entertainment centers. Quality, intelligence, ecology, and role have also become the four major keywords that the color TV industry must mention in 2014.
Quality - choice in the post-LCD era
If the battle between plasma TVs and LCD TVs ends in the LCD TV camp's victory, then what's the next color TV display technology after LCD? OLED or quantum screen may be a problem that TV companies need to consider carefully in the future.
Following Samsung and LG's first release of OLED TVs, domestic TV companies such as Skyworth, Konka, and Changhong quickly filled this product gap in 2014 and launched their own OLED TV products.
Although OLEDs differ from LEDs by only one letter, the display technology they represent is not at the same level. It is understood that LED LCD TV products need to be able to display normal backlight, and OLED, also known as organic light-emitting diodes, do not need backlight source, in contrast, OLED color TV has a more lightweight, large viewing angle, the corresponding time is short, low energy consumption Advantage. However, at this stage, the yield of OLED panels is relatively low, and the price of the products is relatively high, making it difficult to popularize the market.
Different from other companies, TCL chose another new technology in the color TV industry and recently released the world’s first Quantum Dot TV, while LG said that its QD TV will wait until early 2015. It is understood that quantum dot television technology, also known as quantum screen display technology, the technology is different from liquid crystal and OLED, is a new technology, mainly through the blue LED light source irradiation quantum dots to stimulate red and green light. Under the NTSC standard, the color gamut of ordinary LED TVs is only 72%, and the actual color gamut of OLED TVs is 89%, while the color gamut coverage of TCL QD TVs is as high as 110%.
Obviously, in the post-LCD TV era, new display technologies have emerged, but what kind of technology can go further, it depends on the technology itself, but also depends on the various aspects of the industry chain competition.
Smart - New standard for color TV products
However, in the current era of "software is the king," the intelligent development of color TV has gradually overshadowed the upgrading of hardware technology, becoming the focus of the entire industry.
On May 7, 2013, LeTV, which had an Internet label, launched the first cross-border release of the LeTV TV Super TV, which triggered the first shot of China's smart TV. After a short period of skepticism, it immediately ignited the development wave of the entire Chinese smart TV. In 2014, domestic smart TVs became more popular, and Changhong upgraded hardware and software in succession. CHiQ TV 2.0 and Changhong CHiQ TV Q1F were released. TCL launched TV+ WeChat TV. In addition, traditional TV manufacturers such as Konka, Skyworth, Hisense, and Haier all embraced intelligence and launched their own smart TVs.
According to Yikang, a third-party research organization, the penetration rate of smart TVs will reach 85% in the color TVs sold in 2015, which means 85% of the more than 40 million TVs sold in the coming year. Smart TV, smart will also become a veritable color TV standard configuration.
Whether it is compared to the domestic color TV rookie LeTV, Xiaomi, or TCL, Skyworth, Hisense and other traditional color TV manufacturers, Samsung, LG, Sony and other Japanese and South Korean TV manufacturers have slow performance in the development of intelligence, in the development of domestic color TV intelligent wave Foreign brands almost lost their voices. According to China Yikang monitoring data, from January to October this year, LeTV TV Super TV has grown rapidly and its sales share (online + offline) has risen from 1.8% at the beginning of the year to 7.73% in October. The market share has exceeded Samsung, Sharp, Sony and other Japanese and Korean brands.
Ecology - Small TV shakes the big industry
In fact, as early as the LeTV launched super TV, LeTV has developed a "platform + content + terminal + application" Leshi ecological multi-profit model, LeTV has "hardware income + content income + advertising revenue + applications Divided into "four major income sources. It is based on this ecological model that LeTV TV Super TV no longer depends on pure hardware for profit. According to LeEco smart terminal business group COO Liang Jun, LeTV TV Super TV sales have exceeded 1.5 million units in 2014, super TV has formed a scale effect, and content payment income has also become large-scale. Obviously, the music has achieved a stage of success, as the TV industry provides a viable development model.
In fact, this TV-centric ecosystem has changed the original positioning of color TV sets. This back-end charging model has long been recognized by traditional TV manufacturers. In early 2014, TCL Group released a major industrial transfer strategy for the next 5-10 years, namely the "double +" strategy of "smart + Internet" and "product + service." The core of the strategy is to shift from the center of operating products to the center of business users. We hope that the profit contribution of future products and services will each account for 50%. Konka also established the Konka fan community. Zhang Junbo, general manager of Konka Multimedia Business Marketing Center, also said that Konka must gather millions of users to become the TV brands that understand the Internet and build an operating platform that best understands fans.
Different from the sales model of “one-hit sale†pure hardware products, the smart TV gradually evolved into an ecological entrance in 2014. In the entire ecosystem, the manufacturers will have unlimited possibilities and be able to accommodate multiple industries.
Role - a new platform for interactive life
From television to PC, to mobile smart phones such as mobile phones and iPads, the next protagonist may have to return to the TV in an era when "you sing me out."
Using the remote control to pay utility bills, shopping on the TV, and voice control, build a smart home and smart community. The development of the intelligentization of TVs brings endless possibilities to the entire family environment. In the course of these developments, the role of smart TVs in user households has gradually changed. The development of TV dramas, community events, and video games has also led to more interactions between smart TVs and users.
Konka introduced the YIUI Yiyou professional TV control system in 2014. YIUI Yiyou system not only provides users with Youku, BesTV and other massive video content, more than 3,000 hours of Huanggang education video, and thousands of TV games. The purpose is to create an easy TV entertainment center by integrating massive resources such as video and games.
In contrast, TCL is more focused on social interaction. TCL deeply cooperated with Tencent to launch the first truly smart TV A71C that can be connected to WeChat in 2014. Based on the original content services, game services, etc., the product highlights the social elements. Users can not only use the screen capture and play. Functions such as screens can also form an effective social circle with the outside world during the use of television, enabling users to watch TV and communicate with friends at any time.
Obviously, the color TV in 2014 is like the mobile phone in 2008. Various types of intelligent applications have begun to emerge. Color TV is gradually escaping from the purely tool role of traditional TV viewing and becoming a smart butler highly integrated with users and society.
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