Smart TVs have ushered in a trend of strong growth this year. Many forums and conferences have begun to focus on smart TVs. While providing consumers with more understanding and choices, they are also driving the industry. Among the various technologies and products, curved TV has become a recognized trend in the industry. Recently, China's “Concrete TV/Display Collaboration Forum†was held in Beijing. Many smart TV brands including TCL, Samsung, and Hisense were exhibited, and related leaders also delivered wonderful speeches. Among them, TCL surface television is more eye-catching on the data. So, where is the secret of TCL's surface TV's ability to stay on top of the market?
According to the total data released by Zhongye Kang in the first 32 weeks of 2016, the penetration rate of curved TV sales has risen to 6.3%, and the sales penetration rate has reached 15.2%. According to another forecast, the sales volume of curved TV in the Chinese market will reach 2.3 million units in 2016, and the total market volume of curved surface TVs in China will reach 1.3 million units in the second half of the year, making it the first choice for high-end products. The sales volume of curved TVs in 2017 is expected to exceed 4 million units. The sales volume of curved display is expected to reach 2 million units in 2016 and 5 million units in 2017. The data also pointed out that from January to July this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first. In July, the share of TCL's curved TV retail sales soared to 34.7%, leading the industry with monopolistic advantages.
Smart TVs are Timeless, Technological Exploration Makes Brand Accumulation
As an old brand with 35 years of experience, the accumulation of TCL in the television industry is obvious to all. As we all know, TCL has taken the lead in launching the 4000R gold curvature surface TV product that best meets the eye curvature of the Chinese market. It has creatively combined the world's most cutting-edge technologies with curved surfaces to create quantum dot surfaces, ultra-thin surfaces, and HDR surfaces. And other series of the world's leading strongest curved product camp.
The greatest feature of the track technology is that it enhances the beauty of the camera body and raises the picture quality to another level. The direct effect of this promotion is to bring new sensory experiences to the user. Compared to flat-screen TVs, curved TVs have a wider viewing angle and a wider range of visualization. Every time I sit on a curved TV, I feel like IMAX cinema. The environmental immersive and grand on-site special effects allow the curved TV technology to exert its full advantage. It should be said that everyone who has watched a curved television or who watches movies and television shows on curved television can feel that kind of reality and shock.
Smart TV develops rapidly and product innovation achieves brand advantage
With the addition of various new technologies, smart TVs have developed rapidly this year. Traditional flat-screen TVs have gradually lost their market. Instead, curved TVs have entered the market. 55-inch viewing king curved version, 48-inch P1 series curved version, 8800 surface intelligent version 55-inch, CI series thin surface have become TCL official website hot products.
Behind the hot-selling products, it is actually engineers' exploration of technology and continuous innovation of products. In diversified smart technology societies, the Internet has flattened information and consumers learn to compare in front of all kinds of information. Cost-effective and highly functional products become tight and hot. Because of this, TCL has never spared no effort in the research and development of new products. It can be seen that behind many new hot curved TV products, there are product innovations. This is precisely the unique brand advantage of TCL.
Smart TV ushered in the wave, and the eco-chain of the industrial chain achieved brand protection
Like super thin LCD TVs that replaced bulky CRT TVs, curved TVs are undoubtedly a new opportunity and wave. In this forum, eye experts believe that curved TV is more in line with human eye physiological structure, can reduce the viewer's sense of fatigue; and leaders from the Digital TV Standard Test Center of the Ministry of Industry believe that the brightness and contrast of the curved TV is more accurate. It is helpful to reproduce real and vivid pictures.
In fact, relying on Huaxing Optoelectronics, TCL is currently the only company with the advantages of "liquid crystal panel - backlight module - complete machine manufacturing" industry chain vertical integration integration, the core of the core links of research and development, production, sales have been controlled, and In one fell swoop, the upstream and downstream of the industrial chain are opened up. In today's fierce eco-environment, TCL's industrial chain also reflects the characteristics of the ecology, with each other interlocking, each ring has its own role. For enterprises, only through the opening of the industrial chain and the formation of an ecological system can we present advanced technology and high-quality products to users, thus creating a quality guarantee for the brand.
Obviously, based on the layout of TCL in technology, products, and industrial chain, while winning the reputation of users and the market first, it also made the technical level of surface television reach an unprecedented height, and has driven the development of the overall surface display industry. Of course, all this is only the beginning. I believe that as technology continues to improve and products continue to be iterated, there will be more innovative curved TVs appearing in the market. By then, hundreds of flowers will contend, and consumers and the industry will get good.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.