In the future cinemas will immerse the audience in VR; hospital patients will be treated in VR; customers will enter the world of products and services they are interested in through VR. VR technology brings a whole new dimension to the collision of ideas and trying to experience new things. The automotive industry is no exception. Automakers are already beginning to understand the possibilities of VR.
Ford Motor Company has already integrated VR technology into vehicle design. Now Ford is still exploring how VR technology can change the retail experience. Jeffrey Nowak, director of global digital experience for Ford Motor Co., said: “This is really a blank market. It is conceivable that customers who want to buy SUVs can experience the desert hills without leaving the comfortable sofa.â€
Online shoppers can choose whether to purchase after experiencing goods (such as glasses, clothing) through VR technology. Of course, they can also look at whether the newly bought cars match their house. Sheryl Connelly, Ford's global trends and futures manager, said that sometimes they are also hampered by overwhelming choices. These choices often come with a dilemma of choice.
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