Back to the topic, what are the main reasons for buying TV? The author decides that the factors that determine the purchase of television are the following:
Industrial design
2. Video resources and artificial intelligence
3. Durability and after-sales warranty
Following an analysis of one item, I hope to make a slight contribution!
Industrial design
Human beings have a longing for and love of beautiful things. Of course, people nowadays pay more and more attention to the quality of life, and the level of aesthetics is constantly improving. Therefore, for the purchase of a commodity, it has a higher and higher level of industrial design. Claim. In other words, when you see this TV, you will think like this in your heart: How can I be so beautiful when I go?
This kind of visually conscious concept is unknowingly rooted in the mind and often overlooks other deficiencies. Therefore, from the development of mobile phones, it can be seen that each manufacturer is a palm-sized electronic product that displays a variety of skills, to sculpt a product, make it more like a work of art, and make technology and art have a very high match. And for such a huge electronic product like TV, the manufacturer also did enough homework. Such as:
Millet TV 4 4.9mm thickness ultra-narrow border
Samsung's ultra-narrow frame design
Sony's all-in-one minimalist design
It is not difficult to see that as people's aesthetic awareness continues to increase, various manufacturers are trying their best to change the appearance of television and change the first intuitive experience of television. The United States should be the first purchasing power because people have a longing for and feelings for good things. Therefore, the main factor in the purchase of television must not be less industrial design.
2. Video resources and artificial intelligence
Of course, a good TV can't forget its own property, that is watching video, so the quality and quantity of video resources directly determine the overall experience of watching TV. The Chinese are still adapting to the resources of viewing large domestic video websites. Therefore, some foreign TV manufacturers have a little bit of power to integrate domestic video website resources. In this regard, some of our domestic manufacturers have done relatively well. E.g:
Xiaomi TV integrates the resources of several big video websites such as Iqiyi, Sohu, Tencent Video, Wah TV, and PPTV, covering almost all video resources. Therefore, Xiaomi TV's achievements in resource integration are extraordinary.
Micro-whale TV can do in this respect. They have integrated some small video resource websites, covering a small number of niche video resources and complementing the needs of a small group of users. There are several video sources for their official website's promotion, but some of them are duplicated. I think this is definitely a more good-looking typesetting and there is no purpose for publicity.
For the artificial intelligence aspect, the author's personal point of view, if there are forward-looking considerations, it is recommended to buy artificial intelligence television. With the introduction of artificial intelligence in recent years, people are longing for a smart home that resembles the Iron Man family. However, at this stage of the scientific and technological level, no interface has been found that can spread to civilian smart terminals. Of course, the development of artificial intelligence still depends on China's domestic enterprises. Because, from the AI ​​speakers can be seen, Google's google home full need to communicate in English, how can this be acceptable to ordinary users? Therefore, on the smart home side, the development of domestic companies is what we should look forward to. In this regard, Xiaomi is the company that has the most say, and Xiaomi has come by step by step. It has created a smart home at the same time. At the same time, it has opened the interface of mobile phones, TVs, and AI speakers as the terminal for smart homes. Do a step-by-step preparation. The author believes that building a smart home is also a decisive factor in the purchase of television.
3. Durability and after-sales warranty
The average family’s TV life cycle is at least five years. We certainly do not want the TV to be damaged and require maintenance during this five-year period. We do not want to encounter any kind of trouble during maintenance. Therefore, the durability and after-sales warranty of a TV is more important. However, no matter which manufacturer, they are not afraid of 100% guarantee that TV will not have any problems. Therefore, there will be some problems with some televisions. It can often be seen on the Internet that there is a strong Tucao for some brands of TV, which needs to be divided into two aspects. Because the Internet is very developed nowadays, some Internet brand companies have a "star aura", so if there is any flaw, it will be infinitely enlarged by the Internet. Some traditional television manufacturers, people are used to go wrong with the problem directly to after-sale maintenance, rather than on the Internet to criticize. The author was fortunate to get a sales statistics sheet for Xiaomi TV. Let's take a look!
This table can be seen, Xiaomi TV is very concerned about the problem of everyone's reaction on the Internet, including the advertising problems that have always been ridiculed. After all, Xiaomi TV is still a start-up brand. It needs the injection of funds in the early stage and the positive flow of profits. So join Advertising may also be a compelling approach, at least indicating that they will still notice the issue of advertising.
In the same Internet star company, after-sales for some companies have been weak for some reason.
No matter what, we have to give these domestic enterprise manufacturers trust and opportunity. What they do is not only to make profits, but to better serve our lives, improve the quality of our lives, and reduce the cost of enjoying the latest technology. . Therefore, durability performance and after-sales warranty is also a factor that we need to consider, but it is not decisive because the probability of after-sales maintenance is not very high.
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