On June 9-12, 2010, the 15th Guangzhou International Lighting Exhibition was held in Guangzhou Pazhou Convention and Exhibition Center. At the exhibition site, the reporter interviewed some enterprises participating in the exhibition.
Mr. Ling Yanhua, Chairman of Jiashan Huajiang Electronic Technology Co., Ltd., was interviewed at the exhibition.
The picture shows Mr. Ling Yanhua, Chairman of Jiashan Huajiang Electronic Technology Co., Ltd.
Reporter: First of all, please give a brief introduction to Huajiang Electronics.
Ling: Our company was established in October 2007. Positioned as a professional LED high-power lighting products and integrated circuit application products design, development and manufacturing. Combine the professional research strengths and resources of China, the United States and Taiwan to develop LED high-power lighting products and integrated circuit application products. Chinese university students, American doctors and Taiwanese doctors have jointly researched LED technology for four years and launched the first new product. A year later, Jiashan Huajiang Electronic Technology Co., Ltd. was established.
Reporter: At present, some well-known LED manufacturers in China and even in the world have increased their competition for the Chinese market. What do you think Huajiang Electronics is facing next? What will be faced?
Mr. Ling: Although some well-known foreign companies have increased their competition in the Chinese market, our company is constantly producing its own products. The company has now upgraded from the first generation to the fifth generation. It took only two years to do this. At the same time, we have also cooperated fully with the 36th Research Institute of China Electronics Technology Group. There is no problem with the quality and capital of the products, which greatly enhances the company's competitiveness and enables us to remain invincible.
Reporter: What is the marketing model of Huajiang Electronics? Will it consider EMC contract energy management? If so, what do you think is the problem of EMC?
Ling total: Huajiang Electronics' marketing model is open. When we first set up the company, we wanted to face the customer base of all the people who do traditional lighting and engineering, and these can become our salesmen. Sales can be transformed into their products to replace their products, so sales will rise. And they can use our products to transform, produce high-tech products, and make a profit together.
The model of EMC is not very mature. For such a long time, no one knows where this problem lies. If this EMC model works, they must use our products, then we have an advantage. But I found that there are so many LED manufacturers in China, there are very few mature manufacturers, and there are fewer manufacturers in the streetlights that can be so mature.
Reporter: What are the advantages of Huajiang Electronics in terms of some LED street light brands in the industry?
Ling total: Most of the LED brands currently marketed are small-source LED products. The next big piece, the heat sink above, there will be many problems, it is easy to die. There are five points in the difference between Huajiang Electronics' products and other company products. First, in the daily lighting test, only our products have accumulated no light decay. The second is the LED light source module, which can be combined with any style. For example, 150 watts and 180 watts, you can find a model of the product can be combined with it. Third, our products use downward-facing technology to avoid dust, sand, bird droppings, leaves, and snow. Fourth, our product design is different from others. There is no dark area between 50 meters and the compatibility is very high. Fifth, our heat sink can pull out the heat of the chip in a few seconds, because the most critical aspect of LED is heat dissipation. This problem is solved by many companies. This is our five major advantages.
Reporter: Are these products mainly sold at home or abroad?
Ling total: Domestic relatively speaking, there are now Shaanxi, Tianjin, Shandong, Anhui, Jiangsu, as well as Shenzhen, Zhuhai, Guangxi, Shanghai and so on. There are more countries in Spain, South Korea, the Philippines, France, Singapore and Malaysia.
Reporter: How do you view the current LED market?
Mr. Ling: The current LED market is in an immature stage, which is relatively confusing. The user's understanding of LED is not enough, and it is impossible to judge the quality of the product. Many companies produce if they have the benefit, and they don't care about the quality.
Reporter: What kind of evaluation does Huajiang Electronics hope to receive in the industry? What are your expectations for Huajiang Electronics brand?
Ling total: Huajiang Electronics is actually very low-key, the pursuit of quality first. Our primary consideration is the needs of our customers, not for their own benefit. In fact, it is also a kind of credibility. If a company's products are well said, the application is not good, and the impression may be greatly reduced. So far, the most gratifying thing is that many customer feedbacks have been mentioned to us, and it is the best choice for Huajiang Electronics. Most of the current customers are repeat customers. The philosophy of our company is to do a good job, as long as the quality of the product is high, there is no customer.
Reporter: What are the goals or plans of Huajiang Electronics in three to five years?
Mr. Ling: We plan to achieve 5 billion in three years. This is a straight-forward speed and it takes a lot of effort. As mentioned above, we have carried out comprehensive cooperation with the 36th Research Institute of China Electronics Technology Group. Their reputation and the quality of our products, we are confident that Huajiang Electronics will become one of the best brands in the industry.
About Jiashan Huajiang Electronics:
Jiashan Huajiang Electronic Technology Co., Ltd. is positioned as a professional LED high-power lighting product and integrated circuit application product design, development and manufacturing company. Combining the professional research strengths and resources of China, the United States and Taiwan to jointly develop LED high-power lighting products and integrated circuit applications. Four utility model patents and one invention patent have been filed. In addition to the best-selling domestic market, the products will further move into the international market.
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