[Global Internet Reporter Zhang Zhiying] has previously been rumored that Apple needs to pay 30% of the processing fee and that it must pay “protection feesâ€.
The domestic Q&A platform knows that its account knows that the column has issued a public announcement saying that at the request of Apple, from the iOS 3.5.3 version, after knowing that the APP has been updated, the column reward function will be involved in the IAP payment mechanism. In other words, starting from the current version, Apple will deduct 32% of the reward amount as the handling fee, and the user can only obtain the remaining 68% of the rewards. Zhihu also said that Android phone users are not affected.
In addition to knowing, Apple recently asked WeChat to incorporate rewards and payments into iOS in-app payments, requiring it to be divided into about 30%. If it refuses to change, Apple will refuse to release its APP updates, or even put it off the App Store. As a result, WeChat canceled the function of iOS in April. At that time, it also caused hot debates. This time it was known that some live media changed the payment rules according to Apple's request.
In response to the last WeChat incident, Apple said: "All developers are treated equally." Apple believes that the App Store Ecology has the same requirements for all developers. Including WeChat, an app that already has 800 million users. Regardless of who is, the principle of fairness is the same, no special case will be opened. - This is a typical Apple-style contract spirit. Section 3.1.1 has been made clear since last June. In addition to the IAP method, there should not be any other way of prompting users to pay in the App.
Will Apple's move gradually change the "user pays" culture in China? In spite of this, some media believe that 32% is not a small sum of money, and are concerned that in the booming stage of the content industry, the current payment mechanism may be able to kill the original culture and propose that in the future, people from the media are busy. At the time, if the Andrews platform provides excellent conditions, it is bound to make Apple's channel attention, update rate affected. In the absence of quality content, traffic will be affected. Will the user leave? From the current reaction of Apple, it still has a certain degree of confidence in itself.
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