General Manager of Beijing Detai Yaming Electric Co., Ltd.: Zhao Aisheng (photo)

"It is very simple to do business, that is, the purchase is cheaper than others, and it is cheaper than others." This sentence is from the mouth of Zhao Desheng, the general manager of Beijing Detai Yaming Electric Co., Ltd. I may have heard of Zhao Aisheng’s name in Beijing. You may have doubts about this sentence. Is it like doing business? However, putting this sentence into practice, the real possibility is him. Next, please follow the reporter to learn about this legendary legend. Hard Entrepreneurship Process Zhao Desheng, founder of Detai Yaming Company, was born in 1979 and graduated from the Finance Department of the Commercial School of Cangzhou City, Hebei Province. After graduating from the secondary school in 1998, he was introduced to Beijing Xinhuadu Hardware City by his father. After working for 5 months, Huadu Hardware City changed from self-operated company to wholesale market to attract foreign investment. This investment gave him the opportunity and challenge of becoming a businessman. With the support of Zhu Changxi, the general manager of Xinhuadu Hardware City, he started his own hard work in March 1999. In 2006, the annual sales reached. More than 70 million. At first, due to the initial start, the foundation was weak. He rented the most remote 60-square-meter store and warehouse in Huadu market, and wished that the bed, office chair and pen were all presented by Zhu. Only one old three-wheel was bought from the manager of Zhu for 150 yuan. The goods he carried were the ordinary light bulbs of Nanpi Yaming, which his father had laid for him. After the simple preparation, he had no experience in starting the first step of starting a business. At the beginning of the business, he was satirized and looked down upon by his peers. It was the contempt of others that became the driving force for his career. At the beginning of his business, he worked as a biller, collection, inspection, etc., and a buddy was responsible for picking up and delivering goods. The daily sales were around 2,000 yuan. Living environment is eating and drinking in the store, eating the morning to buy steamed buns, soaking in the afternoon at noon. I lived in a large warehouse. I didn't have any heating facilities in winter. I remember that he didn't take off his clothes when he slept. Working hours are about 15 hours a day. I often work overtime to unload at night. I can imagine that three people unload a semi-trailer and basically have to unload it in the middle of the night (including windy and rainy weather, because it will sell goods during the day). Business hours are open 24 hours, except for the Spring Festival holiday, there is no holiday, no business opportunities will be missed. It is under his insistence that all the employees of the company, under the leadership of General Manager Zhao Aisheng, have worked hard for 8 years and developed into a chain of more than 100 employees. More than 10 distribution vehicles, tens of thousands of square meters of storage area, to sell large-scale warehouse-type logistics chain chain wholesale enterprises led by lighting appliances. Paying attention to the integrity of the business Under the business philosophy of honesty and trustworthiness and professional meager profit, Zhao Aisheng's business is booming day by day. At that time, the promise to customers was high-priced returns, unsatisfactory returns, and unsatisfactory returns. For the problems that occurred after the sale of the product, as long as it was the brand he operated, no matter where it was purchased, he was unconditionally returned. It seems silly in the eyes of others, but when he wants to do the relatively low price and the service is out of the ordinary, the customer has no reason not to cooperate with him. Integrity is the foundation of the company's business, and the employees are the people. Trustworthiness in the market, loyalty to the company, and sincerity to colleagues are the basic requirements of Jingya for every employee. General Zhao believes that with credibility, there will naturally be a road to finance. It is Zhao’s success in his work to be successful in his career. Being a good person beforehand, being honest and trustworthy, and operating with heart, has always been the creed of his life. In dealing with their own employees, they are commensurate with their brothers. For the company's greater development, Mr. Zhao invited a big brother who developed well in his hometown in 2002. His eldest brother Zhao Yongsheng is better in management. The two brothers together with dozens of people develop together. When the reporters interviewed them, the employees called them big brother, second brother, and several older customers to pick up the goods, also called the big brother, the second brother; the reporter also called the big brother, the second brother in the interview; visible Their sincerity towards employees and customers shows their good corporate culture. Their office is also very simple, but the office hardware is very advanced. When the reporter visited their branch several times, they found that each store had a computer, and they all had the "housekeeper" software. It was very convenient to transfer goods and deliver goods, which greatly improved the work efficiency. Moreover, the store manager of each store is hand-selected and cultivated by Mr. Zhao, and is especially loyal to the ability. Indeed, there will be no weak soldiers below! In this way, Mr. Zhao invited the big brother to join, one in charge of finance, one to focus on management, integrity management, leading more than 100 employees now to make the company bigger and stronger. Exclusive agent of the state brand In mid-January 2007, Mr. Zhao came to Shunde Benbang Lighting Electric Co., Ltd., and Mr. Cai indicated that he wanted to represent the brand's intention. Since the original performance of the state's Beijing general agent in 2006 was not satisfactory, Mr. Cai was very relieved to hand over the exclusive agency of Benbang Lighting Beijing to General Zhao. Mr. Zhao believes that when enterprises develop to a certain stage, they must transform. I really like to watch the "Old Town Lighting" newspaper, always paying attention to the development trend of the lighting industry. Last year, when Bangbang made a lot of brand promotion in "Guzhen Lighting", I paid attention to each issue and realized that the brand is the future development trend. Therefore, this year I made up my mind to be a member of the state, and now I finally got my wish. After Zhao won the general agent of Beijing in January, he started to operate on February 1 and opened a beautiful exhibition hall in Beijing. As of April, the state's products have achieved good results of more than 2 million. For the next step in the development of the state in Beijing, Mr. Zhao has new ideas and will face new challenges.


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