[Text / high-tech LED Yue Mengdi] Recently, a foreign media "Chongqing firm puts Paris on a brighter track" ("Chongqing company makes Paris traffic brighter") report, caused the attention of people inside the LED circle.
According to the report, Paris is often described as a city of light. In the past year, passengers may have noticed that the train stations and subway stations in Paris are brighter. And these, thanks to a Chinese company - Silian Optoelectronics Technology Co., Ltd. (hereinafter referred to as "Silian Optoelectronics").
At the end of 2012, the Paris public transport department decided to upgrade the street lights of 300 subways and 66 railway stations to upgrade to more environmentally friendly and brighter LED lights.
More than 50 well-known companies from all over the world came to Paris to bid. After several rounds of bidding, Silian Optoelectronics finally won the bid and cooperated with a French company to install 50,000 LED lamps for Paris. The project is expected to save 9.6 million kilowatt-hours per year and reduce carbon emissions by approximately 8,400 tons.
Just in November, Silian Optoelectronics also successfully won the bid for the upgrade of the Madrid Metro car lighting system.
In 2008, China's Silian Instrument Group, a state-owned enterprise in Chongqing, acquired Honeywell's sapphire plant in Canada, and then set up a new company, Silian Optoelectronics, to enter the LED industry.
In fact, although it was only seven years since its establishment, Silian Optoelectronics has played an important role in the LED industry at home and abroad.
“We are committed to the manufacture of high-end LED products,†said Wang Daofu, chairman and general manager of Silian Optoelectronics. “Our international expansion plan is just getting started.â€
One of the key reasons for the success of Silian Optoelectronics is that it has mastered the "large-size sapphire substrate technology", and its technology fully meets the standards of the International Semiconductor Industry Association. Thanks to the mastery of high technology, the company has reduced the cost of LED lighting products by two-thirds.
It is understood that Silian Optoelectronics established an overseas business unit last year to formally explore the international market.
“In the future, we will focus on the European, American and Southeast Asian markets. After three years, overseas sales will account for 30% of our total sales. We will enter the most difficult market first, and other parts will be easier in the future.†Wang Daofu According to the introduction, the company's products have been sold to Canada, the United States, Argentina, France, Germany, South Africa, Australia, India and Southeast Asia.
Although the overseas market is developing smoothly, like many other domestic LED companies, Silian Optoelectronics must overcome the doubts that plague many “Made in China†products in the face of international customers. In order to prove the quality of its products, the company established a lighting demonstration street.
“Although the quality of our products takes longer to prove, we have won the trust of the market through our excellent quality and more favorable prices.†Wang Daofu is very confident.
Just this November 23-23, 2015, Osram optosemiconductors Gmbh went to Silian Optoelectronics to conduct a supplier-level audit every three years, respectively for supply chain, production process, safety production, equipment maintenance and maintenance. A comprehensive review of customer management and services. The company has become a Grade A supplier of Osram Sapphire with a high score of 95, laying the foundation for entering the international market.
This also confirms Wang Daofu's view: technology, capital and talent are the three major advantages of the company's overseas investment.
“But we prefer to work with local local manufacturers because they understand the market,†he added, adding that the company is working with South African and Argentine partners to negotiate a LED lighting plant that is expected to go into production next year.
Promoting LED intelligent lighting technology globally is the future plan of Silian Optoelectronics. Through its intelligent lighting technology, each light can be an integrated multi-function monitor connected to the Internet that collects information such as energy consumption, traffic, noise, PM2.5 and weather conditions.
"LED plus Internet will not only reduce carbon emissions and energy consumption, but also make the world smarter and more beautiful." Wang Daofu finally said.
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