OFweek smart home network communication smart home is a residential platform, the use of network communications, automatic control, audio and video technology and home life related facilities together to build an efficient residential facilities and family affairs management system, enhance home life Convenience and comfort. Early smart homes only installed various sensors and electric components on the ordinary home, allowing human hands that were originally needed to be handed over to the machine, and we only needed to press a button on the mobile phone. But this is only an "automated home", until the integration of artificial intelligence technology and intelligent voice technology and smart home, the smart home era is only kicked off.
The global smart home development trend is good The United States leads the industry development trend
From an industry perspective, smart homes are showing a strong global presence. According to a report released recently by Markets and Markets, a market research and consulting company, the global smart home market will reach US$122 billion by 2022, with an average annual growth rate of 14% for 2016-2022. According to GfK Market Research's study of seven countries, more than half believe that smart homes will have an impact on their lives in the coming years. The published national data shows that over 50% (51%) of users show an interest in smart homes, at the same level as mobile payments (54%), far exceeding other options such as wearable devices (33%).
From the national perspective, the United States is leading the development of the industry. According to statistics of statista, in 2016, the US smart home market capacity was US$9.7125 billion, which is the country with the largest capacity in the global smart home market, with the second to fifth places being Japan, Germany, China, and the United Kingdom. In addition, from the perspective of the growth rate of smart home penetration, the United States ranked first with 5.8%, while traditional developed countries such as Japan, Sweden, Germany, and Norway separated from 2 to 5, and the Chinese penetration rate was only 0. 1%.
In recent years, the capacity of the smart home market in the United States has grown at an average annual rate of 3 billion U.S. dollars, showing a rapid upward trend (as shown in the figure below). Specific to the subdivided areas, in 2014, for example, U.S. smart homes mainly covered entertainment (1.33 billion U.S. dollars), security (83.68 million U.S. dollars), automation (769.9 million U.S. dollars), according to the market capacity. Energy management ($382.6 million) and environmental cleanliness ($282.9 million) were among the top five areas, of which 2015 saw the growth rate of automation (147.3%) and environmental cleanliness (92.2%).
China has a huge potential for development or will welcome the market
According to a report released by the Industrial Development Research Institute of the Future Industry, the scale of the smart home market in China reached 60.57 billion yuan in 2016 (Note: Different organizations have different results in terms of their statistical calibers), and the year-on-year growth rate has also greatly increased to over 50%. It can be seen that the industry has a rapid development momentum.
Since the beginning of 2011 in China, the smart home market has witnessed a marked rapid development stage. The trend of artificial intelligence technology convergence has spawned a large number of new technologies, new models, and new business models, creating a huge market demand. Domestic giants are rushing to launch new products and divide this huge emerging consumer market. The industry structure has also evolved significantly. Agreements and technical standards have a tendency of interconnection. New products are emerging one after another. With this round of exploration, the arrival of the market's outbreak may be only a matter of time.
Avid Consulting (AVC) expects that by 2020, smart TV penetration will reach 93%, and the penetration rate of smart washing machines, smart refrigerators, and smart air conditioners will increase to 45%, 38%, and 55%, respectively. It can be seen that the trend of home intelligence will be irreversible, and the potential market scale of China's smart home industry will be tempting and it is expected to become the next enthusiasm for the market.
Leading companies in smart homes are ready to go
The development prospects of smart homes have attracted many giant companies to get involved and become a battlefield for crowds and lords. Domestic and foreign technology companies have already tried smart home markets, and they are arguing for single product outbreaks and platform forces. Grab the dominance of the smart home industry. As the giants entered the market, the smart home market ushered in the start-up period, paving the way for rapid growth.
From an international point of view, Amazon, Apple, Google and others are rushing to place on platforms and system hubs. They intend to use open platforms as selling points, build an open ecosystem, and realize the strategic goals of interconnection and home control centers. More upstream and downstream supporters resources, to consolidate their dominant position in the market.
Smart Home Development Outlook
1, single product optimization and improvement, application scenarios to expand
With the development trend of smart homes, the market consumer groups have formed a stable demand for smart home single products. From the earliest Wi-Fi networked control to today's fingerprints and speech recognition, the interactive performance is gradually improving, and the users of smart home single products will also shift from early adopters to more ordinary consumers, covering a wider range of ages. .
For example, home smart security products have received extensive attention in various exhibitions in 2016, and smart home systems such as intelligent lighting and electrical appliance control tend to mature. When the demand of users continues to increase steadily, the products will be more diversified and diversified, and their application scenarios will continue to expand on the basis of home security, improvement of living environment, family health, energy saving and environmental protection, and the future of smart homes. It will infiltrate all aspects of home life and lead a new smart life.
2. The standards tend to be unified and the ecology is gradually maturing
More and more manufacturers are involved in the smart home industry and have launched their own smart home ecosystems. However, the current technology standards among various companies have not achieved interoperability and sharing. For example, wireless technology protocols known only to the public have WiFi, Bluetooth, radio frequency, ZigBee and their advantages and disadvantages. The manufacturers have their own alliances, resulting in the production of smart home products can not be interchanged and used. Since various manufacturers already have a lot of investment and are not willing to sacrifice their own interests, it is difficult to reach a consensus on the same platform. The incompatibility of product influencing users' purchase choices also increases the laying cost of smart home systems. This is one of the “bottleneck†restricting the development of smart home industries.
At present, protocol standards organizations, chip component manufacturers, operating system manufacturers, and voice interaction vendors are working hard for interconnection. Many companies have begun the process of cross-border integration. For example, Apple launched the HomeKit smart home platform for third-party companies; Google acquired smart indoor thermostat supplier Nest and Internet security surveillance camera maker Dropcam; Haier promoted its own U- Home system platform to facilitate all kinds of home equipment interconnection; millet to create a smart home control center; Samsung's Smart Home; Jumei Youpin also "do not work" cross-border smart home, create an independent brand "Reemake Rui quality" ... ... different camps Enterprises are in the smart home field layout. It is foreseeable that in the future, each giant company’s platform will be the core, and gradually form a more unified code of conduct or standard, gather a series of advantageous resources, from the single product to the ecosystem, the intelligent process speed upgrade Smart home ecology will mature.
Smart home open interconnected trend
Jingdong Micro-Link and Little Swan released a custom-designed washing machine for cross-border cooperation. Based on the realization of remote control and interconnection, the one-click shopping business model was added, and the new model of scene-based shopping was passed through the washing machine. Incorporate home consumption scenarios.
The interoperability between manufacturers began to form a small group, small groups of Baotuan forward, this trend is worth pondering. We must know that in the past two years, the home furnishing manufacturers are still dominating themselves and developing their own interfaces and protocols to connect their equipment together, such as Haier's U+ and Xiaomi's Mi. As a channel provider for e-commerce, it also hopes to take its own lead and allow home appliance companies to use their own technologies, such as Jingdong.
Insiders pointed out that "openness" is a feature of the Internet age, and the development of smart homes also needs openness. Admittedly, compared with monopolies, this practice of “opening up†is obviously more suitable for the future development trend. Enterprises can also save themselves while increasing the sales volume of their products. In a word, the latest trend of smart home is cross-border integration.
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