4K is a domestic brand hard to become a sharp color TV straw

This also indicates that the era of independent pillars of the Sharp TV business will become history. According to the company’s understanding, last year, Sharp completely withdrew from the European white goods and TV market, and sold related businesses and assets. In the future, the company may also withdraw from the entire North American color TV market and sell Mexican color TV plants.

50 inches, 4K TV?

Xiao Gujianyi, head of the “Digital Information Appliances” division of the Sharp Color TV Business, stated that the company’s operating profit target for TV-related businesses in FY2015 was 3 billion yen. According to the home network, Sharp's color TV business lost 14.4 billion yen in fiscal year 2014.

In order to achieve this goal, Sharp plans to increase the sales of its 4K TVs from 15% last year to 30% and join 50-inch products.

According to the home network, unlike the two years ago, the current 4K TV market is moving toward the Red Sea, and the price competition is becoming increasingly fierce. Due to the high frequency of new product launches in China and South Korea color TV companies, many 4K TVs released in the spring have passed the fresh air. In addition to the 4K TV products with a size of 65 inches or more, Japanese TV brands have been difficult to compete with Chinese and Korean TV brands in other sizes. .

A domestic color TV business person told the home network, this size is already the domestic brand world, making a fuss on the 50-inch basic game, now do 4K color TV hardware gap is small, the joint venture brand is unlikely to get the price and domestic competition.

The trend has gone!

Recently, the market research agency IHS released a statistical data. In the first quarter of 2015, the world’s 4.7 million 4K LCD TVs were shipped and 2.6 million were in the Chinese market. The world's top 4K TV brands, only Sony's a Japanese company. The other two are Korean companies and Chinese companies.

From the data point of view, the rise of Chinese color TV brands has become a general trend. Unless Sharpe emulates Toshiba's adherence to Japan and completely withdraws from the international TV market, it will be difficult for 4K TVs to turn Sharp's color TV service into a profit.

Sharp stated in its annual report that the company's total TV sales target for 2015 is 6.5 million units, with total sales of 340 billion yen, which is expected to decline by 7.6% and 8.1% year-on-year respectively. Industry analysts believe that the brand's influence is far stronger than Sharp's Sony TV is still only self-protection and low profit, struggling on the edge of profit and loss, coupled with Sharp's huge loss of layoffs, strategic turmoil, executive reshuffle, how to look is unlikely to be short Time to recover.

deny?

At the beginning of June, Japanese media revealed that Sharp's 2015 fiscal year is expected to have a net loss of approximately 180 billion yen (about 9 billion yuan). It was immediately denied by the company’s official announcement. According to the review of Home Power Grid, in addition to its small profits in 2013, the company’s 2011, 2012 and 2014 total losses totaled approximately 1.1437 billion yen (approximately RMB 57.5 billion).

The above sources pointed out that Sharp’s reforms and reorganizations in recent years have not solved fundamental problems. That is, where the company’s future and direction are, it is still a mystery. Under the pressure of China and South Korea, LCDs, color TVs, and white electricity are all old. Old business, quagmire struggling can only see short-term difficult to see long-term, we see Hitachi, Toshiba, Panasonic, although there are home appliances business, but now can not be considered home appliance companies, this is the trend of Japanese companies in transition, Sharp's current practice is actually Move against the historical trend.

According to the home network, in the past six months or so, Sharp has been the "mostly denied" media report in Japanese companies doing home appliance business. Now, a sharp contrast is that Panasonic has reported that it is transforming one after another in new business areas. Sharp is rumored to withdraw from another old business.

The other side of "deny" is that the company is still facing the huge loss as early as a few years ago, and it should give China and South Korean brand companies a market space. The market is cruel, and in the context of general trends, it does not take the initiative to withdraw, but can only wait to be expelled by competitors. In this regard, Toshiba TV is very sensible. It is not as painful as it is to suffer long-term losses in the year and it is far from home appliances in the Red Sea.