On July 28th, Haier Group's Xiaoshuai's cinema strategy and new product launch conference was held in Beijing. As the protagonist of the conference, Xiaoshuai Cinema Aurora Film Machine and Laser Theater released two new Internet movie machines.
Fang Li, a well-known film producer from the independent film industry, and famous renminbi, Qin Hao, co-director of the China Civilization Research Center, and other big coffee all appeared at the conference. Xiaoshuo Cinema and these film industry, technology and internet industries The cafes jointly launched the "second cinema" strategy, announced the full entry into the new Internet and film industry in China, and redefined the living room culture.
The new appearance of Xiaoshuo Cinema Internet Movie Machine officially redefines living room culture
This new product still continues the positioning of Xiaoshuo Cinema's Internet movie machine. This is also the reason that Xiaoshuo Cinema has launched Xiaoshuo Movie Machine - iBox, Xiaoshuai Movie Player - UFO, etc. in a very short period of time since it was established last July. After the product line, the Internet smart entertainment terminal products were again introduced.
Relying on hardware and content as carrier is not the ultimate strategy of Xiaoshuai Cinema. Xiaowen Cinema CEO Ma Wenjun said that thanks to strong support from Haier Group in terms of product technology research and development, channel expansion, etc., Xiaoshuo Cinema has already received good user feedback on products, and Xiaoshuai Cinema will continue to The entertainment field of film and television entertainment has been extended to become a "hardware + content + film company", and even to create "hardware + content + film companies + film and television operations" to build a film and television ecology closed-loop.
Launched "2nd Yard" strategy, "Let every family have their own cinema"
In addition to the new Internet movie machine, the conference site, Ma Wenjun also officially announced the second cinema strategy of Xiaoshuai Cinema. In China, the total number of theaters has exceeded 6,000 and the total number of screens exceeds 31,627. “But of the more than 30,000 screens, none belong to rural areas, children in rural areas, or places without cinemas. The filming rate is also less than one-third," said Ma Wenjun. What Xiaoshuo Cinema wants to do is to create a smart hardware product with movie content, let each family own its own theater, and let the movie return to the essence, establish an equal, benign, and dream-like movie distribution platform. Make a second theater with a temperature.
In terms of channels, Xiaoshuo Cinema has formed cooperation with several hotel groups including Suyou Hotels, Home Inns, Jinjiang Group, and Guoxin Group. It is expected that by the end of 2016, it will enter 5,000 hotel rooms, allowing Xiaoshuo Cinema to penetrate the hotel. Layout of the 2nd Yard Ecology.
Fang Li, a well-known film producer from the independent film industry, and famous renminbi, Qin Hao, co-director of the China Civilization Research Center, and other big coffee all appeared at the conference. Xiaoshuo Cinema and these film industry, technology and internet industries The cafes jointly launched the "second cinema" strategy, announced the full entry into the new Internet and film industry in China, and redefined the living room culture.
The new appearance of Xiaoshuo Cinema Internet Movie Machine officially redefines living room culture
This new product still continues the positioning of Xiaoshuo Cinema's Internet movie machine. This is also the reason that Xiaoshuo Cinema has launched Xiaoshuo Movie Machine - iBox, Xiaoshuai Movie Player - UFO, etc. in a very short period of time since it was established last July. After the product line, the Internet smart entertainment terminal products were again introduced.
Figure: Little handsome Aurora Movie Machine
In the name of "Internet Movie Machine", Xiaoshuo Cinema Aurora Film Machine adopts aluminum-magnesium alloy body, which can support ultra-short-focus 120-inch large screen shot at close range, achieving 2D turn to 3D playback effect; products using 3LED light source, equipped with gravity Sensing can be easily placed in the bedroom, living room, and study. Taking into account the 4KG quality of the film machine, free to launch, breaking the space limitations, to fill the gaps in family and bedroom audio and video entertainment needs, in order to solve the pain points of users can only watch TV in the living room, can be called the "final artifact" of modern family bedroom intelligent entertainment terminal. Photo: Xiaoshuai Laser Theater
Xiaoshuai Laser Theater is a spectacle artifact specially designed for film and television enthusiasts, large wide-format high-definition picture, laser cutting-edge technology, up to 4500Lm lumens and high color gamut blessing, support for 4K playback, 500-inch large screen, REC709 standard color gamut , while equipped with JBL home theater audio. Even during the daytime viewing, it is possible to obtain a very shocking visual effect. The military-grade hardware quality is equipped with rich video and entertainment content to fully upgrade the user's audiovisual experience. Relying on hardware and content as carrier is not the ultimate strategy of Xiaoshuai Cinema. Xiaowen Cinema CEO Ma Wenjun said that thanks to strong support from Haier Group in terms of product technology research and development, channel expansion, etc., Xiaoshuo Cinema has already received good user feedback on products, and Xiaoshuai Cinema will continue to The entertainment field of film and television entertainment has been extended to become a "hardware + content + film company", and even to create "hardware + content + film companies + film and television operations" to build a film and television ecology closed-loop.
Launched "2nd Yard" strategy, "Let every family have their own cinema"
In addition to the new Internet movie machine, the conference site, Ma Wenjun also officially announced the second cinema strategy of Xiaoshuai Cinema. In China, the total number of theaters has exceeded 6,000 and the total number of screens exceeds 31,627. “But of the more than 30,000 screens, none belong to rural areas, children in rural areas, or places without cinemas. The filming rate is also less than one-third," said Ma Wenjun. What Xiaoshuo Cinema wants to do is to create a smart hardware product with movie content, let each family own its own theater, and let the movie return to the essence, establish an equal, benign, and dream-like movie distribution platform. Make a second theater with a temperature.
Photo: Xiaowen Cinema CEO Ma Wenjun gives a speech
How to break the 2nd theater? Only by investing resources in content and channel areas can the user enjoy a visual feast. Ma Wenjun announced on-site that it will launch a plan to support independent films, and plans to cooperate in depth with independent films in the future, so that independent films with profound significance can be displayed on screen. In terms of channels, Xiaoshuo Cinema has formed cooperation with several hotel groups including Suyou Hotels, Home Inns, Jinjiang Group, and Guoxin Group. It is expected that by the end of 2016, it will enter 5,000 hotel rooms, allowing Xiaoshuo Cinema to penetrate the hotel. Layout of the 2nd Yard Ecology.
Photo: Xiao Shuen Cinema CEO Ma Wenjun and the on-site guests start the 2nd line together
Ma Wenjun said that the brand new movie experience and better content will be brought to each place through the Internet movie machine. "Let every family own their own movie theater." This is also the wish of Xiaoshuai Cinema. Fang Li, the daughter of director Wu Tianming, and Beijing Entertainment Digital Entertainment CEO Yao Xinrong all appeared at the conference to support Xiaoshuo Cinema's support for independent film projects. The analysis pointed out that from the hardware to the content and then to the ecology, Xiaoshuo Cinema's 2nd theater strategy has continuously provided a reference business model for the intelligent micro-investment industry. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.