Large-scale room positioning is the advantage of VR experience shop
The VR winter in the second half of last year made quite a few of the experience stores pass, and they all closed. However, VR experience shop and this type of decline, I recently passed many large shopping malls in Guangzhou, even found the VR experience shop figure. After all, what kind of way the VR experience store survived in a mall and what kind of enlightenment it gave to the industry is worth exploring.
VR experience shop theme park
In previous interviews, I once predicted that VR experiential stores with consortia or large corporate backgrounds (such as Aiyi Future and Huanhuan Carnival) will be the mainstream of experiential stores in the future because they have sufficient initial capital to invest in peripherals and The update of the game. However, I later discovered that franchised chain stores have also become the choice of many VR experience shop entrepreneurs.
Somatosensory peripherals often cost less
In addition to the "immersive situation" introduced in the past, the current VR experience store solutions are still "surreal" and "Katvr". Different offerings have different selling points, but peripherals like outbound treadmills are indispensable. They generally make appropriate plans based on the size of the entrepreneur’s store and their budget. Entrepreneurs must look to their abilities to decide whether they want to get hooked. However, although it is said that Feng Yu is a person, in fact, investment is also quite a lot, such as Wan Linghui's "immersive VR theme park" investment of more than 1 million yuan.
The theme park type VR experience store usually uses peripheral games as the main selling point, and the simple Vive simulation frame usually has only one. The price of the game is usually 30 yuan, and some popular games such as the above figure, which can accommodate 4 people to play together at 7 X 7 square meters, are even more than a hundred dollars to play once. According to the introduction of related industry figures, the audience for such an experience shop is generally white-collar workers and families, and the price for students is a bit high.
A VR universal treadmill that sells for over 20,000 in an East
VR experience shop and Internet cafes have a promising combination?
According to reports, a cyber cafe in Chongqing recently launched VR, changing a site in the Internet cafe into a VR gaming experience zone, and it is not just a Vive experience. The game in the experience zone is similar to the "Firewire Assault" mentioned above. The player uses the backpack computer and gun type control to move freely within a certain range. The bunker placed on the scene is exactly the same as the layout in the game. The player can freely hide. Hiding (but the backpack computer is heavy).
Compared with the theme park experience shop, the VR game of this Internet cafe is quite a mystery of online games, the game has a hierarchy, equipment library, points, battles and other frameworks, allowing players to repeatedly play. As far as price is concerned, a game is charged at 10 yuan, which is less than 1 yuan per minute, which is a lot cheaper than the theme park experience shop.
According to the person in charge of the Internet cafe, a lot of players are playing a game of VR games while playing competitive online games, which can ease tension and relatively low prices also make it relatively easy for student players to accept. Xu Jing, the founder of game developer Fifth Dimension Technology, stated that "Now we have signed a contract with nearly 100 internet cafes in Chongqing, and we will be landing one after another at the end of this year. We will also launch magical and bow VR battle games next year." VR Internet cafes seem to be large have a future.
Chongqing cyber cafe VR experience area
High-end and civilians, who is the future of experience shop?
I mentioned in the series of VR experience shop explorers before that, with the gradual popularity of VR devices, the market space for VR experience shops that solely provide Vive experiences will become narrower, and instead they will not be easily copied at home. VR gaming experience, such as somatosensory peripherals, large room positioning, and multiplayer collaboration.
On this basis, different experience shops have adopted different strategies: The theme park park VR experience shop will generally set up a variety of games with peripherals for players to experience, and experience shop charges will be relatively high, relatively suitable White-collar workers and families have a stable income and consumers. The cyber cafe version of the VR experience store is another direction: although the game is not much, but the experience of the price is relatively cost-effective, the main target guests naturally become a group of lower-income students - let them in the e-sport cyberspace Playing individual VR games relaxes nerves. There has been an experience shop owner once said that VR popularity will not mean the disappearance of VR experience shops, you see the popularity of computers for so long Internet cafes are not everywhere, but unfortunately the owner of the phrase has been rolled up.
The VR Experience Store has experienced a period of recession since the second half of last year with the winter of the VR industry environment. However, the so-called threatening and organic environment creates a new experience store form. After all, will the VR experience store come to the fore? It is a new world, and the author will wait and see with you.
This kind of experience shop China will not have
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