Three Home Appliances Giants in China Continue to High Growth in 2011

The 2010 electrical appliance announcement that the company's performance has grown clearly and clearly stated that it expects to achieve a net profit of 2.8 billion to 3.8 billion yuan in 2010, an increase of 50 to 100 over the same period in 2009. Qingdao Haier is expected to achieve a net profit of 1.149 billion yuan in 2010, a year-on-year increase of 60-80.

It is not difficult to find that the significant increase in the leading performance of the two major industries is mainly attributable to the overall favorable sentiment of the white power industry and the positive adjustments in its respective strategies. In fact, the reporters found that these support companies’ performance has increased in their interactions with industry analysts. The key factors will continue in 2011. In addition, the home appliance industry is expected to add other “highlights” that are exceeding expectations this year. Among them, the most anticipated is the massive construction of affordable housing, which will continue to drive demand for home appliances.

US plans to double its revenue in 5 years According to Midea's "12th Five-Year Plan", the company's revenue will be doubled in five years. In 2010, its revenue will exceed 70 billion. By 2015, the company's revenue plan will exceed 140 billion.

Similar to the situation in 2010, this year's significant growth in the performance of the United States electrical appliances still mainly depends on the scale expansion, product structure optimization and business integration.

On the one hand, the company expands the market by increasing promotional efforts and marketing activities such as reducing sales prices. On the other hand, it continues to promote the domestic channel integration of ice-wash products. The annual sales scale is expected to exceed 68 billion yuan, and it will continue to maintain its leading position in the industry. At the same time, the rapid increase in the proportion of high-end products such as inverter air conditioners also enhances the company's profitability.

The investment in Qingdao Haier’s assets exceeded expectations. Haier’s home appliance manufacturing business is also expected to maintain growth. The company expects that the overall demand for home appliances will increase by 10-20 year-on-year this year, of which refrigerators will grow by more than 10, air conditioners will be slightly higher, and washing machines and water heaters will increase by more than 20. In the coming years, Haier’s revenue is expected to exceed 120 billion.

It is estimated that the revenue of Haier's color TV business is estimated to exceed 10 billion, and the total scale of overseas white assets should also be several billion. According to analysis by industry insiders, although the income after the injection may be less pronounced due to the consolidation factor, the thickening effect on the profit margin will be very obvious. In addition, the equity injection of Haier Group's equity companies will also increase profits through investment income.

Gree's compound growth rate is expected to maintain 20%

Although Gree Electric has not announced performance forecast, the industry is optimistic about the company's 2010 results. Since the company's domestic sales and exports achieved good growth last year, it is expected that the company's annual air-conditioning sales in 2010 will exceed 27 million units, a year-on-year increase of 45.94. . Given that the supply of air-conditioner compressors is in short supply, the growth of air conditioners in 2011 will be ahead of other white goods such as refrigerators and washing machines, showing a trend of rapid growth. The sales revenue of the company is expected to continue to maintain a compound growth rate of over 20% in the coming years.