Leveraging Hollywood China's First 3D Experience Center to Launch

China's 3D Experience Center Hollywood Background

China Electronics and Information Industry Network News On November 18th, China's first 3D experience center was unveiled at Beijing Chaoyang Planning Art Museum. As the first comprehensive international platform for 3D experience in Asia, the 3D Experience Center has a deep Hollywood background. The executive member of the 3D Experience Center, Mike Meow, is a tenured professional film school in the United States - a tenured professor at the University of Southern California Film School. At the same time, the advisors who joined the 3D Experience Center include "Avatar"'s 3D Visual Effects Director Chuck Komsky and Hollywood Giant "Godzilla 3D" producer Brian Rogers.

The opening ceremony was attended by the famous director Lu Chuan, the filmmaker of the “Matrix” series Greg Beth, and Luo Yi, the head of China’s innovative elite cultural brokerage company (CAA) including Hollywood first-line actors.

U.S. 3D Development Has Been Infant

Since Avatar launched the 3D movie boom globally, 3D has become a new generation of industry standards, from "Pirates of the Caribbean" to "Kung Fu Panda", from Disney's annual blockbuster "Chuang: Wartime" to the classic thriller movie series "Saw of the Chainsaw" At the end of the chapter, the 3D screen was registered almost without exception.

The domestic 3D movies that have been or will soon be shot include Tsui Hark's “Dragon Flying Aid”, Li An’s “Fairy Rafting of Junior Pi”, and “Dragon Temple” starring Donnie Yen. However, none of the films is purely made in mainland China. The exploration of 3D in the film market in mainland China is relatively conservative.

According to Bai Qiang, president of 3D China, who frequently visits China and the United States and pays close attention to the development of the 3D industry. The information on the US market survey in September clearly shows that the development of the US 3D market has passed the infancy.

"Technology does not necessarily lag behind China's need for method learning and experience guidance."

“I don’t think there is a gap between Chinese film writers and Hollywood. On the contrary, in recent years, Hollywood has been inspiration for Chinese movies and stories. In fact, China actually had several real-life 3D movies in the 1960s, so I’m not We believe that China's technology will inevitably lag behind. China just needs some methodological learning and experience guidance.” Executive Director of the 3D Experience Center, Mike Hee, is fully motivated to promote the development of 3D in China and even China's entire cultural and creative industries.

According to Chuck Komsky, a consultant in the 3D Experience Center, he is very happy to hand over his outstanding skills to Chinese filmmakers interested in 3D. Recently, Cameron announced plans to launch two consecutive "Avatar" sequels in the next few years, and Chuck will continue to be Cameron's old partner and jointly create a new visual miracle. At the same time, this old Hollywood predecessor also led Cameron into the film industry's Bole, and Cameron’s first film-related job salary was for him.

As another consultant to the Experience Center, Brian Rogers, a senior Hollywood operations management expert, also expressed a strong desire to cooperate with China in the development of 3D industry. He believes that his participation in the “3D China Experience Center” is a good bridge.

Zero-distance experience, professional training, high-end exchange into topics

A full set of 3D production equipment demonstrations, professional skills training, and high-level exchanges between Chinese and American industries are the theme of the experience center and the 3D China Club.

The 3D China Experience Center, which is co-organized by 3D China, Covington & Burling Law Firm and Chaoyang Planning Art Center, covers an area of ​​15,000 square meters. In the experience center's 3D cinema, there will be a long-term exclusive exhibition of massive 3D content, such as the US Air Force advertising, ESPN sports events, the just-concluded 2010 Paris Fashion Week, the California luxury concept auto show, Cameron, Schwarzenegger's 3D interviews and many other rare 3D content. The precious materials of five real-life 3D real-life movies from the 60s to the 80s in China will also be unveiled at that time, completely overturning the notorious “Tangikikde” self-perception that China’s first 3D filming feature film. The title reflects the Chinese film's technical strength that is underestimated by many people.

It is reported that George Lucas, the father of "Star Wars", John A. Lasseter, chief creative officer of Pixar Animation, and producer of films such as "Titanic" and "Avatar," Joe Enlan (Jon Landau), “Pirates of the Caribbean 4′′, “Courageous Island”, “The Commonwealth of Enemies” and other productions by Jerry Bruckheimer (Jerry Bruckheimer), “Lion King”, “Soul Little Brother” series Directors and producers such as Hollywood’s director Rob Minkoff’s “King of Lord of the Kungfu” are already on the agenda. They are from Warner Bros., Disney, ABC, HBO, ESPN and Fox Sports. Top executives in the industry and 3D leaders will also bring exciting content to the 3D China Experience Center.

“We sincerely hope that we can bring Hollywood's cutting-edge technology experience and methodology to the Chinese film and television industry and help the Chinese film and television industry to truly keep up with the 3D tide and form a specialized industrial chain.” As one of the founders of the 3D Experience Center, former Warner Ai Qiuxing, head of the Greater China Region of the Brothers, said. As another founder of the experience center, Baiqiang, the president of 3D China, repeatedly stressed: "The degree of development of the cultural and creative industry is an important symbol of a highly modern society, and 3D is the promotion of the cultural and creative industries can not be ignored power. ”