In the past two years, the color TV industry has been sluggish, and the market has been sluggish. The giants of the major manufacturers are trying to attract consumers. Curved TV is one of them, and as the whirlwind begins to sweep the market, it's a big deal! So far, curved TVs. What is the performance? Let's explore together.
Compared with flat-screen TVs, curved TVs have a wider viewing angle and can give users the immersive immersion and grand presence of an IMAX theater. Liu Xiaowei, deputy director of Department of Ophthalmology at Peking Union Medical College Hospital, presented at the conference the research report on the eye fatigue fatigue difference test on curved and flat TVs. The curved TV is more in line with the physiological structure of human eyes and can reduce viewers' fatigue.
Zhang Subing, Director of the Center for Conformity Testing at the Digital TV Standards Department of the Ministry of Industry and Information Technology, pointed out that contrast and brightness uniformity are important factors in determining the display performance of a display screen: the brighter the contrast of the black and white screen is, the higher the contrast is. From the center of the screen to the left and right edges, the more uniform the brightness, the higher the brightness uniformity.
It is understood that TCL has taken the lead in launching the 4000R gold curvature surface television product that best meets the eye curvature in the Chinese market, and has creatively combined the world's most cutting-edge technologies with curved surfaces to create quantum dot surfaces, ultra-thin surfaces, and HDR surfaces. And other series of the world's leading strongest curved product camp.
“The development potential of curved TV is unstoppable and it is an irreversible rising trend of China's TV industry.†TCL Multimedia CEO Lian Lianming pointed out.
Surface TV Status: This year's outbreak penetration rate has risen to 6.3% in the first year
According to the total data released by Zhongye Kang in the first 32 weeks of 2016, the penetration rate of curved TV sales has risen to 6.3%, and the sales penetration rate has reached 15.2%. In addition, according to Zhong Yikang’s forecast, the sales volume of curved TV in the Chinese market will reach 2.3 million units in 2016, and the total market volume of curved surface TVs in China will reach 1.3 million units in the second half of the year, which has become the first choice for high-end products. The sales volume of curved TVs in 2017 is expected to exceed 4 million units. The sales volume of curved display is expected to reach 2 million units in 2016 and 5 million units in 2017.
On August 23, the "Surface TV / Display Cohesion Forum" was held in Beijing. More than a dozen television sets and display companies formed a joint surface camp at the meeting and both expressed their confidence in the outlook of the curved surface market.
“Compared with the enterprises that gave up the surface strategy less, the enterprises that lay out the surface in advance are more forward-looking.†Insiders pointed out that the “Construction of Curved Surface Television/Display Collaboration Forum†is a clear dividing line and represents a thoroughgoing surface camp. Molded and curved TVs will become the “winners and losers†that influence the direction of the industry. Curved TVs are ushering in the harvest period as the market matures after three years of incubation.
According to Lu Jiebo, a well-known home appliance expert and deputy secretary-general of the China Electronic Chamber of Commerce, under the influence of multiple factors such as the continuous escalation of consumer demand in China, the continuous exertion of mainstream companies, and the promotion of gold, nine silver, and ten years of the Olympics, curved televisions or monitors will welcome us. To the outbreak, this year can also be seen as the first year of rapid growth of surface products.
How does TCL compete for the top spot among all manufacturers?
The rise of curved TVs is like the current year when ultra-thin LCD TVs have replaced bulky CRT TVs. This is an unstoppable trend. At present, there are more than 20 brands including Samsung, TCL, Changhong, Haier, Hisense, Konka, LeTV, Microwhales, and Millet, and TPV, Wyco, and other display companies joining the surface camp. The products cover all major sizes and models. Up to 155 models.
The TCL who first landed on the board will undoubtedly become a company with greater development opportunities. According to data from Zhongkang, from January to July this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first. In July, the share of TCL's curved TV retail sales soared to 34.7%, leading the industry with monopolistic advantages.
In addition, relying on its own China Star Optoelectronics, TCL is currently the only company with the "LCD panel - backlight module - complete machine manufacturing" industry chain vertical integration and integration advantages, you can easily control the core of the R & D, production, sales and other core links In one fell swoop, the upstream and downstream of the industrial chain were opened to form the strongest surface industrial chain structure. The comprehensive strength far exceeds that of other TV companies and is also a sound guarantee for their market position.
In fact, TCL's surface strength has long been highly recognized by the industry and has won numerous awards. In the military parade of the 70th anniversary of the victory of the anti-fascist war last year, TCL Surface TV once landed on the command vehicle of the military parade front line, and played an important role in ordering the overall status and fine command of the parade before the military parade. Since the beginning of this year, TCL Surface TV has won numerous awards such as CES in the United States and the China Home Appliances Aipulan Award. Recently, it has successively won the “Innovation Product Awardâ€, Leader Technology Innovation Award, and Digital TV for the China Smart Display and Innovation Applications Industry Conference. The “2016 Outstanding Display Product Award†of the annual event, etc.
In addition, in the joint camp of the surface, in addition to TCL, Samsung is also a non-negligible existence, vice president of the Samsung Display LCD Division Chief Han Aoju also said that the unique advantages of surface display has been recognized by the market as a new product Shape and surface products enrich the market selection to a certain extent. In the color TV market segment, it is a force that cannot be underestimated. With the improvement of surface technology and the layout of mainstream color TV companies, the curved surface will become the driving market. Growth new engine.
Written in the final: the emergence of curved TV, can be said that the color TV market in the thriving, many mainstream color TV and display companies quickly follow up the surface of the "cake" bigger and bigger. Therefore, if this year is the first year of curved TV outbreak, then curved TV enters the mainstream market, and even the goal of entering millions of households is just around the corner!
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
This "qu" TV is not the "bend" that he thinks
When we talk about curved TV, we all think of the word "curved", but this song is not "curved." Du Niang said that “curved TV is a TV with a certain curvature and a certain curved surface. Generally, the curvature of a curved TV is basically the same as the curvature of the eyeball.†Compared with flat-screen TVs, curved TVs have a wider viewing angle and can give users the immersive immersion and grand presence of an IMAX theater. Liu Xiaowei, deputy director of Department of Ophthalmology at Peking Union Medical College Hospital, presented at the conference the research report on the eye fatigue fatigue difference test on curved and flat TVs. The curved TV is more in line with the physiological structure of human eyes and can reduce viewers' fatigue.
It is understood that TCL has taken the lead in launching the 4000R gold curvature surface television product that best meets the eye curvature in the Chinese market, and has creatively combined the world's most cutting-edge technologies with curved surfaces to create quantum dot surfaces, ultra-thin surfaces, and HDR surfaces. And other series of the world's leading strongest curved product camp.
“The development potential of curved TV is unstoppable and it is an irreversible rising trend of China's TV industry.†TCL Multimedia CEO Lian Lianming pointed out.
Surface TV Status: This year's outbreak penetration rate has risen to 6.3% in the first year
On August 23, the "Surface TV / Display Cohesion Forum" was held in Beijing. More than a dozen television sets and display companies formed a joint surface camp at the meeting and both expressed their confidence in the outlook of the curved surface market.
“Compared with the enterprises that gave up the surface strategy less, the enterprises that lay out the surface in advance are more forward-looking.†Insiders pointed out that the “Construction of Curved Surface Television/Display Collaboration Forum†is a clear dividing line and represents a thoroughgoing surface camp. Molded and curved TVs will become the “winners and losers†that influence the direction of the industry. Curved TVs are ushering in the harvest period as the market matures after three years of incubation.
According to Lu Jiebo, a well-known home appliance expert and deputy secretary-general of the China Electronic Chamber of Commerce, under the influence of multiple factors such as the continuous escalation of consumer demand in China, the continuous exertion of mainstream companies, and the promotion of gold, nine silver, and ten years of the Olympics, curved televisions or monitors will welcome us. To the outbreak, this year can also be seen as the first year of rapid growth of surface products.
How does TCL compete for the top spot among all manufacturers?
The TCL who first landed on the board will undoubtedly become a company with greater development opportunities. According to data from Zhongkang, from January to July this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first. In July, the share of TCL's curved TV retail sales soared to 34.7%, leading the industry with monopolistic advantages.
In addition, relying on its own China Star Optoelectronics, TCL is currently the only company with the "LCD panel - backlight module - complete machine manufacturing" industry chain vertical integration and integration advantages, you can easily control the core of the R & D, production, sales and other core links In one fell swoop, the upstream and downstream of the industrial chain were opened to form the strongest surface industrial chain structure. The comprehensive strength far exceeds that of other TV companies and is also a sound guarantee for their market position.
In fact, TCL's surface strength has long been highly recognized by the industry and has won numerous awards. In the military parade of the 70th anniversary of the victory of the anti-fascist war last year, TCL Surface TV once landed on the command vehicle of the military parade front line, and played an important role in ordering the overall status and fine command of the parade before the military parade. Since the beginning of this year, TCL Surface TV has won numerous awards such as CES in the United States and the China Home Appliances Aipulan Award. Recently, it has successively won the “Innovation Product Awardâ€, Leader Technology Innovation Award, and Digital TV for the China Smart Display and Innovation Applications Industry Conference. The “2016 Outstanding Display Product Award†of the annual event, etc.
In addition, in the joint camp of the surface, in addition to TCL, Samsung is also a non-negligible existence, vice president of the Samsung Display LCD Division Chief Han Aoju also said that the unique advantages of surface display has been recognized by the market as a new product Shape and surface products enrich the market selection to a certain extent. In the color TV market segment, it is a force that cannot be underestimated. With the improvement of surface technology and the layout of mainstream color TV companies, the curved surface will become the driving market. Growth new engine.
Written in the final: the emergence of curved TV, can be said that the color TV market in the thriving, many mainstream color TV and display companies quickly follow up the surface of the "cake" bigger and bigger. Therefore, if this year is the first year of curved TV outbreak, then curved TV enters the mainstream market, and even the goal of entering millions of households is just around the corner!
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.