The vertically integrated music innovation innovation leads the dream of hundreds of billions

Infatuation fans stir Jia Yueting chord

“In 2014, Super TV sales reached 1.8 million units; LeTV Films is expected to hit the number one at the annual box office; LeTV.com continues to maintain its top 5 position in the industry; Letv Eco’s annual revenue exceeds 10 billion.” Bright figures in this report Did not let the chairman and CEO Jia Yueting have too much joy.

What moved him was a message posted by a netizen “little boy kaka” on Weibo.

The netizen said to Jia Yueting on Weibo on December 23 that: "As long as you tell the fans a lot, you will not leave LeTV. You will always stay in LeTV. Then LeTV's investors will not fall back into the trap. This endless fear." Jia Yueting made a reply in the first time: a thousand words, LeTV is my life.

A stone provokes a thousand waves. "I'm reluctant to stay with LeEr today, only to fulfill your dreams. I'm rewarded." "All the injustices will be over and Dawn is about to dawn. I hope LeTV will not let us down."... Netizens have left a message. Express your own thoughts.

As founders, Jia Yueting's feelings for LeTV are self-evident. However, deep in his heart, the most important thing is the recognition and recognition of LeTV by fans and investors, and the most persistent is the feelings and ideals that benefit humanity. At the regular meeting of the President, when listening to reports on the customer service of the relevant departments, he said: "Everything promised to Lexus must be honored by the user and cannot be used to kill chickens and eggs. The user value is first, and the business value is later."

After Jia Yueting returned home, although he was in the ward, he did not stop working for a day: he issued the SEE car maker plan, independent financing of LeTV Sports, LeTV’s plans to inject into the listed company, and LeTV entered into a strategic cooperation with Microsoft... a series of actions that will rapidly develop LeTV Steady traction on a predetermined track.

"What is certain is that LeTV is operating normally and its performance is good. But this is far from our goal. Our desire is to use subversive innovation and perseverance, to create wealth to change the world, and to improve people's livelihood in a better way." Jia Yueting said.

Under the influence of his philosophy, from super TV to film and television, sports, and super cars, LeTV's entire product line is designed to give people the ultimate experience and upgrade their quality of life. "I don't expect LeTV to be a star company but a people's livelihood company." Jia Yueting said.

He also does not shy away from the challenges facing the company's development. For example, funds and internal coordination problems are testing the wisdom of Jia Yueting and his senior management team. “The emergence of these conditions is normal and is a natural reaction of enterprises during the period of rapid growth. It is even less terrible. Our eco-model has been very successful after market inspection. This year will fundamentally solve the financial problem and the ecological effect will usher in. Fusion. Let's expect the future." Jia Yueting said.

Building a car is the highlight of LeTV last year. After LeTV became the world's first Internet company to formally announce the manufacture of automobiles, all kinds of praise and suspicion came together. In response, Jia Yueting's reply is: "Even if there is no recovery, we are still reluctant to stop." The Silicon Valley's top R&D team, which has been stealing for a year, is racing around and racing against time. LeTV will release the automotive UI system in the first quarter. The system is designed for automotive scenes and has many innovations and improvements in human-computer interaction and user experience. The recent exchanges and visits with a number of auto parts giants have a strong willingness to cooperate. Followed by in-depth communication and cooperation with NVIDIA, Broadcom and other automotive chip suppliers.

In the LeEco headquarters building, which is several kilometers away from Jia Yueting’s ward, the human resources department is processing the new employee’s more than 30 employees this week, which continuously adds fresh blood to LeTV. The staff of the administrative department are busy sending mail for free parking for the entire new year. The staff of the Ministry of Government Affairs is combing materials: In the past year, heads of departments and localities including the Ministry of Culture, the Ministry of Transport, the Securities Regulatory Commission, Beijing Municipality, Shanghai Municipality, and Chongqing Municipality have come to investigate and study. Peking University and Tsinghua University used LeTV as an exchange for MBA classes. Base... More than 90 batches of research and exchange activities from political circles, industry, and academia have sparked an ideological spark for the development of LeTV. "Lvshi cloud video key technology R & D and industrialization" was nominated by the National Development and Reform Commission cloud computing project, "Lok as the mobile Internet special" shortlisted in the Ministry of Science and Technology Torch Plan ... ....

What LeTV needs may be time. It may be a miracle that the market ushered in.

LeTV is more and more brave

As an important platform for music ecology, LeTV occupies two floors of the headquarters building. In the conference room, employees are planning to invite users to visit the Hengdian Chuan group.

The annual phenomenon-level variety show “I am a singer 2” was broadcast on LeTV. “Red Sorghum” was a first work after LeTV and Huaying Movie and Television Co., Ltd. The exclusive online copyright “Wu Mei Niang Shi” had a direct rating of 2 on the day of broadcasting, which created the highest ratings of TV dramas in recent years; Wang Feng’s live concert was the live broadcast of domestic Internet concerts and was followed by the People’s Daily and many other media; Yu Quan was included. The super live broadcast month of the Christmas concert once again carried forward the online payment viewing mode. In the past year just now, LeTV has been working at every step of the way to win.

Mobile is the battleground for the Internet industry. Focusing on the ultimate experience of users, LeTV has invested a lot of human and material resources to enhance the development, operation and promotion of LeTV Video App. LeTV Video App has also been named as the most popular video playback application software of the year.
Gao Fei, president of LeTV’s Internet Applications Business Group, said that users are always the center of LeTV’s eco-layout. Letv Ecology is the vertical integration of “platform + content + terminal + application”. This ecological model that is praised and emulated by the outside world makes LeTV the only profitable video website in China. The financial report shows that in the third quarter of 2014, LeTV's total operating revenue increased by 122.42% compared to the same period of last year, which was far ahead of other video sites.

The competition of future video websites will be upgraded to full-screen, full-industry-chain, and global competition. How does LeTV react? According to Gao Fei, LeTV will stick to the "IP" to adhere to the content position, and upgrade from copyright control to full IP control. At the same time, the user as the core, to play the economic value of the fans, intensive.

Looking ahead to the New Year, as the core link in the LeEco ecosystem, LeTV will implement the integration of the entire industry chain and the whole ecological synergy. It will become a resource integration, distribution, and value-adding platform in the industry chain, continuously improve the scale and experience of users, and promote the ecological business portfolio. The continuous evolution.

In the past year, it seems that LeTV, under pressure from the outside world, has always been on thin ice, but in fact it is getting more and more brave and has never given up. As a video website, LeTV has always been producing and providing high-quality content and experience for users, and has always been at the forefront of the industry.

The center of the vortex is particularly calm. Passing through LeTV, I feel more passionate and high-spirited. It is calm and frankly different from the imagination of the outside world.

LeTV is a pearl that surprises the market

LeTV Films, the “Pearl” in LeTV’s ecosystem, has always been a surprise to the market.

In LeTV’s office on the 11th floor of LeEco’s headquarters, it was difficult to post a movie poster, and user photos of the cinema social events were posted in a conspicuous position. In the fiercely competitive movie market, "user-centric" may be an important reason for the sudden emergence of LeTV.

In 2014, Le Vision achieved "ultra-speed" development. "Bear Infestation", "Little Times 3", "Death Squads 3", "Returns", "Old Boys"... A series of well-known film names are associated with the brands of LeTV.

At the 2014 round B financing conference, LeTV’s CEO Zhang Zhao told investors that unlike traditional movie companies, he was “using the industry as a company”, which is “a certain three guides” and “butterfly model”. . This disruptive business model has attracted 4.8 billion yuan in financing. LeTV Film produced and released 13 films, with a box office of about 2.4 billion yuan, an increase rate of about 130%, ranking first in the five major private film companies.

In addition to continuously obtaining box office miracles in China, LeTV Films is aggressively advancing its overseas strategy: holding "China and South Korea LeTV Nights" in Seoul, South Korea, announcing the establishment of LeTV's Korea subsidiary and cooperating with a number of Korean directors; Film North America has become an important part of Letv's ecological strategy. LeTV "Pearl" shines in overseas markets.

On the wall of LeTV's conference room, there is a map of the ground network team. The powerful ground network team covers 136 cities, 200 colleges and universities and more than 1,200 theaters. They played an important role in the 2014 movie projects such as "Little Times 3" and "Old Boy".

In 2015, LeTV's tempting “menu” for users is about to be announced. The growth rate has been maintained at over 100%. It is to be expected that LeTV will be able to reach the box office of 4 to 5 billion in the new year. According to the news, the English-language film "Great Wall" directed by LeTV's contracting director and artistic director Zhang Yimou is about to start shooting, and the investment of 135 million U.S. dollars is ranked the first among the Chinese and foreign co-production films.

LeTV Sports March

At the beginning of the new year, the Levi Sports Company office was busy and the broadcast team was nervously broadcasting the 16th Asian Cup.

LeTV Sports is playing the role of "new force" in differentiated competition in the music ecology. From the traditional sense of the "sports website of the video site" to the "Internet sports industry company," and then to the completion of several billion A round of financing, Le Sports as only one year.
From content (enriched ammunition), hardware (R&D weapons) to talented people (strengthening teams), LeTV Sports has been pushing all the way.

In terms of content, at present, LeTV Sports includes copyrights of F1, NBA, CBA, Premier League, China Super League and other top sports events at home and abroad, and establishes a powerful competition copyright empire. Even more than 70% of exclusive copyrights have been obtained in golf. This may be a manifestation of LeTV's strategy of constantly raising the threshold of content and creating a user moat. LeTV Sports is reshaping the game rules of the sports content platform by way of charging users for key events.

LeTV Sports also aims at smart hardware devices. "Le Sports smart hardware includes smart sports equipment, smart wearable devices, smart cameras or camera equipment and smart handheld devices. In January, LeTV Sports will release the first smart hardware products." Le Shi Sports CEO Lei Zhenjian said.

With smart hardware, value-added services will come to fruition. In the future, LeTV Sports may provide users with more value-added services around tournament operations, content services and intelligence, including lotteries, games, sports training, e-commerce and ticketing services.

The prospect of LeTV Sports attracts a rapid gathering of senior talents. At the beginning of 2014, the former Ogilvy Group Sports Marketing Director Qiang Wei and Sohu Sports Channel Director Jin Hang joined; in August, CCTV famous host Liu Jianhong joined as Chief Content Officer; in November, the original Sina Sports Channel Co-Director Yu Hang joined and became LeSports is the vice president of overseas and copyright operations. In addition, Li Dalong, former CEO of Beijing Intelligent Vision Group, was also appointed as Vice President of Intelligent Hardware. LeTV can be said to have become the largest sports company in the industry.

The four business segments of content services, event operations, smart hardware and value-added services were created to transform the traditional media model based on advertising sales into a user-oriented model. Along this clear marching route, LeTV Sports has stepped up its overall layout in the sports industry and plans to list overseas.

LeTV opens the cover

A few days ago, a "Lokeye Microsoft Global Strategic Cooperation Conference" brought LeVus cloud computing into public view.

LeTV Cloud Computing is not as well-known as LeTV, LeTV Sports, and Huaer Films in LeSco's ecological content layer, and it is not as popular as the terminal-layer super TV, Le Bao and Super Car. Compared with other business lines that are good at entertainment and marketing, "cloud computing" seems inscrutable.

The reliance of Microsoft, the world's top software giant, has opened the mystery of LeTV Cloud Computing.

On the 15th floor of Guanhu International Building, spacious and bright work spaces are decorated with potted plants, and sunlight shines through the floor-to-ceiling windows. The sound of low-level discussion and keyboard knocking come and go, showing a vibrant scene.

Leighton CTO and Levision Cloud Computing Chairman Yang Yongqiang said that LeTV Cloud Computing assumes the mission of "platform" in LeSports' Platform, Content + Terminal + Applications, and now has the world's first full 4K, full support for H. The .265 next-generation video technology enterprise-level cloud video open platform has nearly 400 CDN nodes and a 6Tbps bandwidth reserve worldwide.

LeTV Cloud Platform serves its own business development. For example, all video content on LeTV and Super TV is transmitted, transcoded, stored, distributed, and broadcasted via LeTV Cloud Platform. This is why everyone buys a LeTV Super TV at home. Can enjoy 4K or even 3D film source and texture reasons. At the same time, LeTV Cloud Platform also provides video cloud computing services for customers in other industries.

The current traditional industries such as media and education are facing a critical stage of transition to the Internet. The Internet, such as e-commerce, animation and games, is about to usher in the wave of video. The cloud computing company emerged at the right time and used a professional video cloud computing method to help the traditional industry to rapidly transform and transform the original business model.

Nowadays, with Zhejiang TV's "China Good Voice" and "The Brothers Running," programs are hot on Xinlan.com, its economic benefits and influence far exceed expectations. Xinlan.com, as a successful model of traditional radio and television fusion of new media, is backed by the powerful technical support of the LeTV Cloud Open Platform.

Since its establishment in January last year, Levision Cloud Computing has established more than 2,000 corporate customers worldwide through the establishment of video services such as cloud-on-demand, live streaming, and CDN.

According to LeTV Cloud Computing CEO Wu Asia, this year, LeTV will take an important step in globalization, and LeTV will be an important part of the global strategic platform. It will deploy it first and strive to build itself into content convergence and platform penetration. , content distribution of the super video cloud platform to ensure that the music as the vertical ecological model successfully landed overseas. At the same time, it also provides high-quality and rich video cloud services for global corporate customers and individual users, leading the new model of global next-generation video cloud services.

“The road to change is unusual. The moment of life, to truly benefit people, is the dream of LeTV.” Jia Yueting, standing in front of a huge floor-to-ceiling window, embraces his arms and looks calm and determined.