The General Administration of China has again made heavy fists. Under the policy, "box" goes to "box"?

The General Administration of China has again made heavy fists. Under the policy, "box" goes to "box"? - An old user interprets the new rectification


On July 6, SARFT issued an emergency notice to the seven licensees, requesting them to rectify the existing non-compliance of Internet TV. It is reported that this clean-up mainly aims at the following violations:

"1. In the models released after the beginning of 2015, the application of the USB port can still be installed;
2. There are still browsers that can access the Internet in the system;
3, through the application store or other means to push the aggregate application software, video site client, radio application software;
4, through the application store or other means, push remote control applications that can play video indirectly through the mobile phone. ”

SARFT also insisted that the licensee must complete the rectification of the above requirements by July 8th, or cancel the broadcast control right.

For a time, there was a sense of turmoil in public opinion, and the industry was also rumored. The market was surging, and users were even more worried. This group of innocent and innocent stars once again stirred up the smart TV box market. Then where does the box go? The author comes to talk about some of his superficial views.

This is the game of pursuit and demand

From the intervention in the broadcast of overseas American dramas to the control of the anti-Japanese miracle drama, to the guests who banned variety shows, and the mammoth Internet TV this time, the General Administration of Administration has been very busy for six months. However, behind the busy schedule, it is obviously a bit too hard to please, and I do not know why the concept of the General Administration of Police always runs counter to the needs of the people. No wonder there are many netizens questioning, what toss about? This will be rectified. From the SARFT perspective, Internet TV is still a form of broadcasting and television, and the General Administration of Administration is pursuing "controllable and safe broadcast." As a very authoritative public opinion field, radio and television have nothing to do with control. However, in the pursuit of the Internet TV platform's rectification and management, should the General Administration still listen to the needs of the people? In the opinion of the Directorate of Administration, there is a strong ideological attribute display terminal - the TV screen. Perhaps for the people, this is just a display that has become larger. Can be controlled, safe broadcast is true, but in what way to control how to control? It may be that the General Administration of Radio, Film, and Television (SARFT) needs to study more. It is just rough blocking and may not be as useful as targeted guidance. Believe that the people are not ignorant. They also have their own judgments on the content. The content of pornography is obviously almost all users oppose. Then there are two common goals. How can there be such a big difference in content requirements? ? This is a reflection of the need for SARFT to be reflected as a public power, because the original intention of public power should be to serve the people.


This is the game of policy and strategy

The rectification of this time, the basis of the General Administration of Administration is still No. 181. This document has always been quite controversial. The publication of the document conforms to the spirit of the law, and it is still worth discussing. For the time being, it is legal. Legality is not reasonable. Under such a policy, it is obviously not known whether the box is dead or not. There are policies under the countermeasures are the market economy rules with Chinese characteristics, in the face of the new ban, how to deal with licensees and hardware manufacturers more deserve our attention. I believe that most manufacturers will not sit still, one side is the needs of users, one side is the ban. How to make a trade-off between the two is the biggest problem that manufacturers will face next. But there is one point I can firmly believe that the box will never die, but will live in what form, I believe that manufacturers and licensees will still give the user the greatest authority within the scope of the policy, to complete the policy response and the demand for The reconciliation. Next, the words "third-party firmware", "Root", and "cracking" will become the hottest topics for smart TV boxes. As for the game of policies and countermeasures, the author believes that the ultimate winner will certainly be the people, because there is a saying that is good and the master is in the folk!


This is the game of money and future

The most important reason for the heavy blows was apparently because the Internet box had moved the radio and television cake. The heart of Sima Zhao, the Director-General of the General Administration of Taxation, is known to all. When the traditional set-top box is not optimistic, the intervention becomes a matter of course. However, I believe that SARFT does not seem to understand the reasons for the exit of traditional set-top boxes. When triple play becomes an imperative trend, it is only a matter of time when single, expensive traditional TV services are replaced. Therefore, the suppression of Internet boxes is, in fact, the game of money and future. When more and more excellent content is provided to users through the Internet for free, I cannot help but wonder if the General Administration of the People will really see the people as having a little bit of okay? Hope still gives the box a living path, and the box itself does not make any money, but he still has a future because the box meets the simple needs of most people.


Finally, let's talk briefly about the four violations: 1, 3, and 4 are all directed at converged applications, but in any case, does the convergence really go against the “controllable, safe broadcast” that Radio & TV says? He seems to have tacit approval, at least for the moment most of the content of the aggregator software is still from the contents of the licensee, even from the Internet, have also been scrutinized. After all, once there is something that should not appear, it may not be as simple as 181 violations. It may be illegal. It is obvious that there is no need for aggregating applications to interfere with the law. Therefore, I believe that even if it is a converged application, it can be managed. Controllable, everything is just a matter of method. Blindly forbidden, just incompetent performance, couldn't keep up with a big face, it seems to be quite a hitting thing. For the second article, there must be no access to the Internet browser. What is the reason? Again, for the user, the TV is just a monitor. Do you have to let the manufacturer change the name of the TV to the monitor? Why do you want to deceive yourself? I do not know if this is because of the exclusion of the triple play, or the understanding of the Internet concept. It seems that the so-called violations are just a trick for the system makers to play for themselves. In the final analysis, it is still a matter of interest.

Finally, the last sentence is to stay "Ha ha!" A little helpless, but not desolation. The author firmly believes that the ancient saying goes: "The water can carry a boat can also be overturned" reason, the retention of the box, after all, is the user's choice. Therefore, the General Administration of Administration, er, do not make trouble.


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