The domestic e-book upstream and downstream companies will all implement the examination and approval system

As e-books have become one of the fiercest digital industries at present, the domestic regulatory gap in this area has also been filled in time. Yesterday, the General Administration of Press and Publication issued 20 e-book industry development opinions to regulate the development of the industry. The formulation of the e-book industry access system and the speeding up of e-book standards development are particularly noticeable.

Looking at the domestic e-book market, the smell of gunpowder is increasing. Industry leading Hanwang’s new electronic paper book advertisements can be seen everywhere. At the same time, domestic and foreign manufacturers including iRiver, Newman, ViewSonic and others have all launched e-book products to seize the Chinese market. Not long ago, Shanda entered the field with great strength and pushed its e-book terminal Bambook at a low price, making the market once again fall into a “mixed battle.” In addition, a large number of low-cost cottage e-books flood the market. Due to the lack of specifications related to product hardware, content formats, and other related standards, there has been a situation in which products are mixed and standards are confusing. Under this circumstance, how to make a special specification for the e-book industry has become a top priority in the development of the industry.

For the "Twenty Guidelines" issued by the General Administration of Press and Publication, e-book companies expressed their great welcome. According to Chen Shaoqiang, product director of the Hanwang Science and Technology Division, this is a necessary means to standardize the healthy development of the e-book industry. Prior to this, the e-book industry had a case in point. "This makes the entire industry into a vicious circle, and the only harm that can ultimately be done is the e-book industry itself. The introduction of guidance will enable companies to standardize themselves and maintain industry order."

The opinion put forward that we must establish an e-book industry access system in accordance with laws and regulations, and engage in the originality, editing and publishing, content resource delivery platform operations, content digital conversion, editing and processing, chip implantation and distribution, wholesale, retail, and import of e-book content. Enterprises engaged in various aspects of business such as operations implement classified examination and approval and management.

In response, Zhang Xiaobin, director of the Publishing Economics Research Office of the China Publishing Institute, stressed that this is an important measure. For a long time, many companies that are not familiar with this field have entered the “speculative” mentality, resulting in a decline in the overall industry qualifications. "After establishing the access system, it will raise the threshold for industry entry and promote the healthy development of the industry."

"E-book standards development" has also become the focus of attention in the industry. Suggestions will be made to research and formulate industry and national standards in the format, quality, platform, and copyright of e-books. Chen Shaoqiang said that now e-book companies are fighting each other, and unified standards will be more conducive to the standardization of the entire industry and promote the industry as soon as possible.

The comments also pointed out that it is necessary to promote traditional publishing units, distribution units, and digital technology providers to build a national e-book content resource delivery platform and promote the implementation of a number of strategic and exemplary e-book industry projects based on their respective resource advantages. , Including e-book production companies in the key support areas of the national digital publishing base.

At present, China has become the second largest single country market for e-books in the world. According to statistics, shipments of e-books in China reached 3.82 million units in 2009. In the first half of 2010, shipments accounted for over 20% of the global total. After the United States, it is expected to reach 9.1 million units in the year.