eBox sold 3,000 yuan to be listed early next year

According to Reuters, Lenovo’s game subsidiary Green World is in the second round of financing, amounting to tens of millions of dollars.

Joint Green Motion CEO Luo Zheng said that it is scheduled to launch eBox in mainland China in the first quarter of next year. eBox is not the official name of China's first home console, but is just a tentative development code.

“We have already made contact with some venture capital companies and received a good response.” Luo Zheng said that the joint green action is a Chinese company. They understand the domestic market conditions and the cultural habits of consumers and are confident of success.

At present, the joint research and development fund of Green Dynamics is mainly derived from the parent company Lenovo Group and some private capitals. Luo Zheng said that funds from the ongoing second round of financing will be used for the development of new games.

eBox will have a built-in camera on the top of the machine to track the player's movements. Luo argues that this is to compete with xBox Kinect in the future.

About 40 engineers of the original Lenovo software were spun off to United Green Mobile, responsible for the eBox host's R&D and marketing.

Luo Zheng said: "The advantage of United Greenmobil is its strong sales network and good relationship with suppliers and retailers."

Lenovo is currently the world’s fourth-largest personal computer brand and has been trying to get rid of a single PC product. In the past year, they launched the smart phone Music Phone for the Chinese home market and announced a tablet computer program.

According to market research, about 19 million families in China have the ability to afford game consoles with prices below RMB 3,000. Luo Zheng also said that with the appreciation of the renminbi, the game console's production costs will become even cheaper. This pricing also includes 30 games built into the eBox.

“Chinese consumers are different,” Luo Zheng said. “If you only sell him hosts, he will ask you why there is no game for you. So our strategy is to sell complete products, from consoles to games, to consumers.” No extra cost to buy."

The business model of the independent sales of mainframes and games that are currently used internationally has been severely affected by piracy in China. The traditional way of selling a host computer at a loss is that the global home gaming industry’s profit model, which is based on gaming software and peripheral peripherals, has been severely challenged in the Chinese market.