TCL TV will rise with surface realization?

Looking back at the history of domestic TV development five years ago, the concept of smart TV came from the concept to the production line of the first mass production. It has experienced development and optimization for the past five or six years. Until today, smart TV is still the darling of the moment because of the smart TV. More able to represent the current consumer demand for television use. In the surface forum on the 23rd of this month, the data from Zhong Yikang let the author see that TCL, as the oldest brother of traditional TV, will achieve a full-scale counterattack in the context of the Internet. Do you know what brand is the first domestic smart TV based on the Android operating system? It is TCL.

Surface has become the first standard for TV purchases

Remember that the first standard that once recommended TV to netizens was intelligence. Regardless of whether the hardware configuration is powerful or not, whether the screen supports 3D or 4K, it is necessary to satisfy the intelligence first. Because only smart can distinguish it from the traditional TV new experience mode, more devices can be connected with it. With the market cultivation of curved TV for three years, curved TV has become the first standard for TV selection, because it is difficult for current users to buy non-smart TV products.

During the first 32 weeks of 2016, China Mobile's total data showed that the penetration rate of curved TV sales has risen to 6.3%, and the sales penetration rate has reached 15.2%. In addition, according to Zhong Yikang’s forecast, the sales volume of curved TV in the Chinese market will reach 2.3 million units in 2016, and the total market volume of curved surface TVs in China will reach 1.3 million units in the second half of the year, which has become the first choice for high-end products. The sales volume of curved TVs in 2017 is expected to exceed 4 million units. The sales volume of curved display is expected to reach 2 million units in 2016 and 5 million units in 2017.

The immersiveness of curved TVs and the comfort of viewing and so on are no longer covered here, because the market data of Zhong Yikang professional has fully explained the rising space of curved TVs in the future. As a traditional TV manufacturer, TCL failed to grasp the opportunity quickly in the smart TV outlet. Through 35 years of TV industry accumulation and adherence to technology, the author believes that curved TV will be the beginning of the re-emergence of TCL TV. After all, it has introduced the first domestic adoption. The 4000R gold curvature curved TV product company is exactly TCL.

For every three curved TVs sold, there is one TCL

In this round of forums, Samsung, TCL, LeTV and other 11 core TV brands and display companies, form a joint surface camp, together to shake up the explosion of the market peak season. At the arrival of Golden Nine and Silver Ten, all brands formed alliances, and they will be able to bring curved televisions to consumers faster. According to data from Yikang, from January to July this year, the share of TCL's curved TV retail volume was as high as 29.7%, ranking first. In July, the share of TCL's curved TV retail sales soared to 34.7%. Thanks to the early TCL layout for curved TVs, one of the three curved TVs currently on the market is TCL.

It is understood that TCL is currently the only company with the advantage of “integration of LCD panels—backlight modules—machine manufacturing” in the vertical integration of the industrial chain. It can easily control the core areas of R&D, production, and sales to open up the industry at one stroke. Upstream and downstream of the chain form the strongest surface industrial chain structure. TCL is not only the first company in China to adopt the 4000R gold curved surface television product, but also the first company to promote quantum dot TV in China. While laying out the curved surface television structure, it also leads domestic and foreign brands to promote quantum dot display. If curved television is the direction of future development, then TCL believes quantum dots will be the next leading direction in the future. The advance layout of curved TVs allowed TCL TVs to see the rising sun. After the rise, the take-off will be quantum dot display as a new beginning.


As a traditional TV manufacturer, TCL can find the next direction of TV development under the impact of many Internet brands and make arrangements in advance. This is not easy. With the direction and pattern, the next step will be to use its own technological advantages to bring new television experiences to consumers faster and better.

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