On July 29th, the China Household Electrical Appliances and Consumer Electronics Expo - the organizer of AWE (Appliance & Electronics World Expo) - China Household Electrical Appliances Association held a press conference at Beijing Wuzhou Crown International Hotel announced: AWE 2017 will be March 9 next year - On the 11th at the Shanghai New International Expo Center, the exhibition area is expected to reach 120,000 square meters, and the number of visitors will exceed 200,000. At the same time, the conference announced the theme of AWE 2017 - "Smart Life, AWE".
Global home appliance and consumer electronics industry event
According to the China Household Electrical Appliances Association, in 2017, the young AWE has not only competed in the old scale of exhibitions like the old global household appliances and consumer electronics fairs such as IFA and CES, but also in technology leadership, industrial innovation, industry focus, and exhibition level. Out of the situation of latecomers. The rapid development of AWE benefits from the transformation and upgrading of China's home appliance and consumer electronics industries. The exhibition has also deserved to be one of the most active and innovative contenders in the global market. Looking around the world, the Asian home appliance and consumer electronics industries represented by China, South Korea and Japan are generally ahead of the rest of the world. Among them, China, as the world's second-largest economy and the leader of the Asian economy, should have a global industry event accompanied by a shift in the global economic center of gravity to the new situation in Asia.
The AWE has gained its high recognition and respect in the industry. China's Haier, Midea, Hisense, TCL, Gree, etc.; LG, Samsung, Panasonic, Bosch, Siemens, Whirlpool and other top global companies have placed the most important heavyweight new product launches in AWE. AWE 2017 will also involve giants such as Huawei and TESLA, and offer the world’s coolest innovative products. Each time AWE, "eye opener" is a common comment for each visitor. A well-known international company executives have sincerely sighed: "If you look at AWE, why do you want to cross the ocean to see Europe and the United States again!" This also reflects AWE's authority, innovation and representation from one side.
As a brand show, AWE has been highly involved with manufacturers. It also attracts distributors, suppliers, media, investors and consumers to gather on this global industry stage. The channel giants such as JD.com and GOME have launched consumer-oriented activities each year during AWE. The content presented by AWE has not only gained massive reports from domestic media, but also attracted more than 30 countries and regions including Germany Radio, Japan Economic News, Seoul Times, Financial Times, Associated Press, and Bloomberg. Overseas mainstream media reported to the scene.
With the acquisition of GE appliances by Haier and the acquisition of KUKA robots by Midea, more and more Chinese manufacturing companies have received great attention at home and abroad. The world is looking forward to the new year of AWE 2017.
Promoters of smart life
At the press conference, the organizers also explained in detail the theme of the exhibition - the "Smart Life, AWE" rich content. AWE 2017 will place more emphasis on the multiple impacts and profound changes in the smart life of global household appliances and consumer electronics. In the past few years, AWE has witnessed the new exploration of building intelligent ecology in global home appliances and consumer electronics companies. Apart from paying close attention to the intelligent ecological exploration of traditional household appliance manufacturers, AWE 2017 will further extend the forward-looking and prospects for the family's smart life. It will truly bring more plentiful scenes of smart life to the stage. Smart homes, smart travel, smart health, smart entertainment, smart buildings, AR/VR, artificial intelligence and other fields and industries will all be AWE's imaginative contents.
At the same time, AWE 2017 will pay more attention to the in-depth excavation of high-tech companies in the field of smart technology. In conjunction with Kichijo, the company will launch a 12500-square-meter "Technology Park" exhibition hall with rich connotation and black technology to build a super-concentrated experience centered on consumers. The smart life application scenario will surely become a major attraction for AWE 2017. We will see here how the intelligent robots represented by Alpha Go have overturned the traditional trend of escalating consumption; how virtual reality technology represented by Oculus VR divides the latest strength; how the augmented reality represented by Pokemon Go AR games is integrated The entertainment market territory; how TESLA and Baidu test the unmanned driving technology to subvert the smart travel; and how to conduct commercial commercial exploration in the field of drones represented by Amazon, Dajiang, and Manta.
AWE 2017 will lead the game with "Smart Life" as the main line. At the press conference, Haier, AWE's representative of smart home companies, AWE Smart Entertainment, representatives of artificial intelligence, and strategic parks of science parks - Geguo, AWE's outstanding example of smart travel - TESLA, representatives of smart buildings and smart communities - China The Real Estate Association expressed their expectations and expectations for AWE 2017. The Manta drone with its latest S6 new product debut and extracted as a conference award attracted a lot of media attention.
"Platforms, ecosystems, and influence" have become the common key words for partners to describe AWE. This will also be the core mission of AWE 2017 to continue to innovate, evolve and upgrade.
AWE 2017 has exceeded expectations
According to the China Household Electrical Appliances Association, the original planning of AWE 2017 was the eight exhibition halls of Shanghai New International Expo Center W1-W5 and E1-E3, with an exhibition area of ​​nearly 110,000 square meters. According to AWE's convention, the July booth will be given priority to the old exhibitors. The situation of supply exceeds demand. In the case that the contract has been signed with the exhibition hall, the organizer is communicating with the pavilion to increase it to nine pavilions. By then, the display scale of AWE 2017 will reach nearly 120,000 square meters, and the latest trends and cutting-edge technologies of future smart life will be more fully displayed to the world.