Shengqi Lighting: The new expectations of the old brand are high

Founded in 1992, the Shengqiu Group has developed to the present and the industry is well known. In the course of more than ten years of development, Shengqiu has also experienced the process of domestic sales booming to exporting well-known and then going to the domestic and foreign sales. After 2002, many people believe that Shengqiu has shifted its focus to other projects, and lighting has become a secondary industry. But what the outside world didn't expect was that from this year, Shengqiu Group launched a series of brands to promote the improvement of the domestic market, which made the outside world full of expectations for the new brand. So, how will Shengqi be rejuvenated in the domestic market? Recently, Chen Yueqin, manager of the domestic marketing department of Shengqi Lighting, accepted an interview with reporters. Chen Yueqin, the manager of Shengchao's domestic marketing department, has never given up the domestic market. Reporter: The brand influence of Shengqiu is obvious to all in the industry, but it has always been The outside world believes that winning the ball has its own advantages in exporting. What's more, it is determined that winning the ball is only for export, and domestic sales are rarely involved. Even if it is involved, it is just an attempt. Why is this view happening? Chen Yueqin: This is actually a misunderstanding, but it is also related to the development of our company. In 1992, Shengqiu began to produce its own products. At this time, it vigorously promoted the domestic market, and it was quite successful in the market, and its sales performance was also very good. After several years of accumulation, by the end of the 1990s, Shengqiu began to develop foreign markets and expand its market scope. Because the style and quality of our products are extremely popular among foreign customers, the sales of Shengqiu has developed rapidly, surpassing the development speed of domestic sales. Coupled with the large amount of export, our production capacity is subject to certain restrictions, it is impossible to fight in two lines, both inside and outside, so the export has become the focus of the company for a while, but it is not giving up domestic sales, we have always been concerned about domestic sales, And continue to accumulate customers and experience in the domestic market. Reporter: We have seen in the market that Shengqiu launched a series of brands this year, and the products have various styles. May I ask, is this to expand the domestic sales business?


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