[High-tech LED reporter Zhao Hui] "The indoor product market is definitely the main consumer of the future. Diligence is now in the period of sales transformation, from the original project sales, direct sales to channel platform sales." G20-LED Summit member companies Chen Guodong, the sales director of Shangguang (SZ.002638), said in an interview with the reporter of "High-tech LED" that in 2013, the year of LED lighting products broke out. At present, the production and sales of Qinshang Optoelectronics are booming, and the sales of lighting products are much higher than expected.
According to the data of the quarterly report, Qinshang Optoelectronics' operating income in the first quarter of 2013 increased by 43.75% year-on-year to RMB 22,023,000; net profit was RMB 28.2 million, an increase of 30.79%.
"The goal of this year is that the domestic sales revenue will reach 800 million yuan and the export revenue will reach 500 million yuan." Chen Guodong said that the target of domestic sales of 800 million yuan is decomposed into 70% of outdoor lighting products and 30% of indoor lighting revenue. .
In 2012, Qinshang Optoelectronics' outdoor lighting revenue was mainly based on large-scale projects, and project revenue accounted for 90% of outdoor product revenue.
“Qin Shang Optoelectronics used to be a street lamp outdoor product, and only had orders to do it. Now, circulating lighting products must be in stock. To plan the products well, we must do the preliminary market research and meet the needs of consumers. Chen Guodong said that channel construction is the top priority of Qinshang Optoelectronics this year. It is necessary to build a channel platform through channel construction and “diligence workshop incubation planâ€, relying on this platform to compete with dealers.
It is understood that Qinshang Optoelectronics' distribution network and outlets will reach 1,000 in 2013. By 2015, the entire channel will reach 5,000 distribution networks and outlets.
When talking about sales transformation goals, Chen Guodong said that reducing direct sales, focusing on products, technology and after-sales service is what is currently being done on the job. By 2015, Qinshang Optoelectronics hopes that the proportion of project sales and channel sales will be It can reach five or five, of which indoor lighting products account for at least 20% of total revenue.
Zhu Bingzhong, deputy general manager of Qinshang Optoelectronics, attended the “10th High-tech LED Industry Summit Forum†and said that this year's LED market is the best year, LED lighting will have a blowout situation. It is understood that the current order quantity of Qinshang Optoelectronics has been scheduled for two months.
According to the data of the quarterly report, Qinshang Optoelectronics' operating income in the first quarter of 2013 increased by 43.75% year-on-year to RMB 22,023,000; net profit was RMB 28.2 million, an increase of 30.79%.
"The goal of this year is that the domestic sales revenue will reach 800 million yuan and the export revenue will reach 500 million yuan." Chen Guodong said that the target of domestic sales of 800 million yuan is decomposed into 70% of outdoor lighting products and 30% of indoor lighting revenue. .
In 2012, Qinshang Optoelectronics' outdoor lighting revenue was mainly based on large-scale projects, and project revenue accounted for 90% of outdoor product revenue.
Qin Shangguang Chen Guodong answered questions from senior engineers
“Qin Shang Optoelectronics used to be a street lamp outdoor product, and only had orders to do it. Now, circulating lighting products must be in stock. To plan the products well, we must do the preliminary market research and meet the needs of consumers. Chen Guodong said that channel construction is the top priority of Qinshang Optoelectronics this year. It is necessary to build a channel platform through channel construction and “diligence workshop incubation planâ€, relying on this platform to compete with dealers.
It is understood that Qinshang Optoelectronics' distribution network and outlets will reach 1,000 in 2013. By 2015, the entire channel will reach 5,000 distribution networks and outlets.
When talking about sales transformation goals, Chen Guodong said that reducing direct sales, focusing on products, technology and after-sales service is what is currently being done on the job. By 2015, Qinshang Optoelectronics hopes that the proportion of project sales and channel sales will be It can reach five or five, of which indoor lighting products account for at least 20% of total revenue.
Zhu Bingzhong, deputy general manager of Qinshang Optoelectronics, attended the “10th High-tech LED Industry Summit Forum†and said that this year's LED market is the best year, LED lighting will have a blowout situation. It is understood that the current order quantity of Qinshang Optoelectronics has been scheduled for two months.
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