With the continuous advancement of technology, set-top boxes have also undergone the transition from the first generation of analog set-top boxes to the second generation of digital set-top boxes to third-generation intelligent network set-top boxes. Today, they have evolved into fourth-generation converged set-top boxes. The important symbol of the fourth-generation box is the integration of cable TV and network TV. Cable TV will also be synchronized with Moore's Law with the help of the fourth-generation fusion set-top box. Now that the first-generation analog set-top boxes have already left the stage of history, other three generations of set-top boxes still exist in the market. What kind of boxes can be suitable for media integration? As a channel for mainstream media communication, there will be profound changes in the context of media convergence.
1, see live TV and Internet TV are just needed
In the past two years, the television industry is experiencing the baptism of the Internet. Because Internet TV can be viewed on its own and rich in content, it is increasingly welcomed by people. Watching TV has got rid of the single channel of cable TV and has begun to diversify. However, with more and more people watching Internet TV, when people watch popular live TV programs, such as sports, news, popular variety, etc., Caton is often very serious. Therefore, cable TV and Internet TV are like diets in people's daily lives. If Internet TV is compared to meat dishes, live TV is a staple food such as rice and rice. In addition to eating meat and food, staple foods are indispensable for balanced nutrition. . Therefore, with the improvement of people’s spiritual and cultural living standards, Internet TV and cable TV have become just needed.
2. Media integration policy promotes the integration of TV terminals
China's Internet industry is highly developed. Both fixed broadband network users and cable TV users have exceeded 200 million. According to reason, people will meet the needs of people watching TV and cable TV. But the problem is that the market-oriented Internet and non-market cable TV networks belong to different management departments, and thus form two completely different terminal industries. One is a huge terminal industry based on open Internet, including computers, mobile phones, and tablets. , Smart TVs and all other screenable terminals that can be networked; the other is a highly distributed cable set-top box industry based on cable television networks. With the constant innovation of Internet terminal technology, any networked device can now be used to watch TV. However, due to the different standards and the independent operation of cable networks, TV cable operators must purchase set-top boxes at a high price from cable operators. This makes it costly and inconvenient for ordinary people to watch television, which hinders the integration of television media.
The guidance of the Central Deepening Reform Leading Group on promoting the integration and development of traditional media and emerging media has provided a policy basis for the marketing promotion of the fourth-generation converged TV terminals and breaking the bundling of cable set-top boxes across the country. The market began to emerge as a converged set-top box such as a Thai box.
3, the innovative TV box is of great significance
At present, Internet boxes have been intelligentized, and they can also be understood as a personal computer host. For television media, traditional broadcast television represents traditional media, and Internet television represents emerging media. The terminals of these two media are cable set-top boxes and personal computers. Therefore, the fusion of television media is essentially the integration of terminal technologies. This convergence first needs to overcome the closedness of traditional television encryption systems in order to facilitate its adaptation to the open Internet. The integration of closed traditional television encryption technology systems with open Internet systems has been around for nearly 20 years. The earliest measure is the separation of machine cards for digital television, which is known to people.
The United States and Europe began to define the standard for card separation at the beginning of television digitization in 1996 in order to develop a high-level cable television industry. China began to formulate it in 2003. However, due to a large number of technologies and implementation flaws in the separation of cards, the United States began developing download CAs on a cardless CA basis in 2004. At that time, interest groups centered on smart card CAs and set-top boxes had formed. They tried to block Intel and Dell. Other traditional personal computer manufacturers integrated the functions of cable TV set-top boxes into computers. As a result, the download CA technology in the United States collapsed after spending 5 years at a cost of several hundred million U.S. dollars. This has caused cable TV set-top boxes, which should be integrated into computers, to be closed and developed independently. This is Why is the cable set-top box still in the functional machine era when the smart terminal is highly developed and rapidly popularized?
Therefore, breaking the institutional barriers that are not suitable for the development of media convergence will allow high-speed Internet TV terminals to support CATV, complement each other's advantages, and build a modern communication system that integrates development. The market space for converged TV terminals will be opened.
4. The integrated TV box will become the standard for watching TV in 2015
Science and technology are primary productive forces and development has its own natural laws. However, productivity determines the relations of production. It does not shift from the will of a few. The promulgation of the Central Media Convergence Policy is in conformity with this development law, and the various institutional mechanisms that constrain the integration of television and computers in the year will be broken in 2015. We also have reason to believe that in the television industry, which involves people’s cultural and entertainment life as well as party and government media propaganda tools, under the promotion of the Central Media Convergence Policy, the integration of cable television and Internet TV on the same terminal will definitely promote the integration of TV terminals. Industry prosperity and development. A converged set-top box like the Thai Box is bound to develop greatly. The integrated TV box will become the standard for the 2015 box!
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