Marketing** LED lights begin to become popular "instalments"

LED energy-saving lamp industry, "the surface scenery, inner sad" for the simple reason: can not sell. A lamp is tens of times more expensive than ordinary fluorescent lamps, making consumers discouraged. In the case where production costs cannot be lowered, the LED industry has set off a marketing revolution: Buying lights with the instalment payment of electric bills has become a common sales trick for companies.

In Min Zhixiong's office, like most of the Guangdong bosses, there is a coffee table where you can sit around with Kung Fu tea. The difference is that two light bulbs with a length of more than one meter are lit next to the coffee table, and a meter is attached to each lamp. The red reading is constantly beating. Whenever a guest arrives, Qi Zhixiong will introduce to them: This is an ordinary fluorescent lamp, which is LED energy-saving lamps, their electricity consumption difference of 3 times.

Ruan Zhixiong's old line is to do hardware jewelry processing, but recently, he eyeed a new industry. That is LED energy-saving lamps.

As early as 2001, Dongguan's most famous local electronics company, Fudi Electronics, decided to join LED. Fudi’s leadership decided to use the profits of the processed color tubes to invest in the development of LEDs.

At the end of 2008, Foxconn invested heavily in Wuhan, and in 2009 Jinan entered the development of LED projects, stimulating the ambition of Dongguan companies to join the LED. In the cities of Dongguan Changan, Qingxi, Shijie and other towns, Taiwan-funded enterprise Lite-On Technology has also joined the LED industry and obtained loans from 15 banks. Qinshang Optoelectronics, Diguang, Zhongye Semiconductor, 100% Technology, Rongwen Lighting and other companies have joined the LED army.

According to data from the Dongguan City Government, Dongguan has become a major LED town in the Pearl River Delta. Currently, there are more than 60 companies engaged in the production and operation of LED lighting technology and products, and the sales revenue exceeds 2 billion yuan. In November 2009, the municipal government office promulgated the "Dongguan City to promote LED industry development and application of demonstration projects", proposed that by 2015, Dongguan LED lighting to reach an annual output value of 15 billion yuan.