LeTV VP shredding Skyworth beaters: do not understand the law!

LeTV VP shredding Skyworth beaters: do not understand the law!

A week ago on May 16, LeTV on behalf of the color TV industry released a shared TV, said shared bicycles are pseudo-sharing.

One week later on May 23, Liu Buchen issued an article on behalf of himself, saying that shared television is a pseudo-sharing, and innovatively labeled LeTV as a “MLM” label.

LeTV’s new vice president of marketing communications Renjun expressed extreme indignation in his personal circle of friends: “Shared revenue cannot be directly distributed in cash, because it is illegal. After starting up for a certain number of days, how to get members free of charge for MLM? The shared TV is the value of the user's contribution, sharing the user as a member..."

Liu Buchen, male, occupation: from the media, the head of a public relations company. The middle-aged man with glasses and dark skin has multiple labels on his body, but the "expert" is undoubtedly the loudest one.

In his 29-year career, there have been almost 13 full-time “experts”.

He had worked as a grassroots official in the Zhoukou Municipal Government of Henan Province, worked as a copywriter and designer for an advertising company in Zhengzhou, entered the TV industry and TCL as a melodic TV promoter in 1999, and spoke in TCL TV News in 2004. After he left the company to start his own business, he created the name of “Most Outstanding News Officer in China’s Color TV Industry” and “TCL First Talented Person” with the color of Mary Su, and created a recruitment management consulting company. Officially went to the path of professional experts - In the same year, Jia Yueting and Liu Hong created Letv.

Although there was "friendship in the same year," Liu Buchen and LeTV did not have any intersection.

After the venture, Liu Buying won the gold medals of Skyworth, Midea, Vantage, etc., and became a staunch supporter of these companies. LeTV, on the way to the Internet, has become the first profitable video site and the establishment of a movie company. Become TV business department, IPO.

Until 2012 and 2013, LeTV Super TV officially unveiled and entered the territory of Skyworth. Liu Buchen opened the way to attack LeTV.

May 16, 2017 Share TV Conference, LeTV released a shared TV 4X55M, introduced the concept of renewing the "membership" to the television industry. At present, it is considered as a user to provide three tasks, as long as one is completed, one can obtain one year. Super film and television members, up to 4 years, is expected to add new tasks in the future.

In the first session of the conference, LeTV CEO and LeTV’s new CEO Liang Jun recalled the four years of Le Tournament’s “Full Rivers and Lakes” and “Famous Rivers and Lakes” road scenes. Article, is the home appliance industry expert Liu Buying 2013's point of view: "From Jia Yueting's 7 point understanding of smart TV, I really can not find any new ideas, are color TV business owners 'remove the remaining rice', some long ago Fresh stuff is used as "seafood" and you can imagine how superficial his understanding of smart TV is."

Facts have proved that although the time for LeTV to enter the color TV industry is short, it has subverted the industry rules of the traditional television industry for 30 years and become the first brand of smart TVs. It is not only a benchmark for other brands to follow, but also transforms the traditional TV industry from a sunset industry. uprising industry.

Even so, LeTV has never moved Liu Buchen. In an interview with the media in the near future, he undertook a fierce drug and made a "disease list" for music, saying that "Maybe LeTV will not be able to survive in 2017". In this article "Shared TV: A Totally Outlaw "Pseudo-Sharing"", Liu Buying also made a concluding statement: The emergence of the concept of "Shared TV" is essentially the return of Internet TV.

It is not known whether the shared TV will be returned or not, but Liu Buchen constructed the “Liu Buchen phenomenon” with three axe.

One of the three axes: selective blindness

Since 2017, the color TV industry has ushered in a downturn as a whole. According to China Yikang data, Q1 color TV industry as a whole fell by 20%. Skyworth's first-quarter financial report shows that during the reporting period, the company's revenue and profit both declined, and the profit margin fell by nearly 80%. However, as a spokesperson for Skyworth, Liu Buchen ignored the decline of traditional enterprises and only gave a judgment that “Internet TV has shown signs of depression”.

The evaluation of netizens is also selective blindness. When selecting a comment as a quotation, only unfavorable evaluations of Internet companies were selected, and Skyworth’s ignorance was ignored.

Two of the three axes: labeling

"Sharing TV: A Downright "Pseudo-Sharing," Liu Buchen said that LeTV's shared TV is a "multi-level marketing model":

"In my opinion, LeTV's sharing of television is essentially closer to the MLM model: you have to buy my product, you have to pull me down, and then you have the qualification to withdraw rebates. As for the rebate, it depends on you How many products are bought and how many are pulled down. This is obviously an alienation of television attributes. The essential nature of television is to obtain information and tools for entertainment, but it is necessary to transform it into a platform for trading profits."

According to Liang Jun, in fact, sharing TV is a part of the revenue that LeTV will achieve within the large-screen ecology because of users, and is shared with users by way of super film and television members.

To give a simple example, the brand merchants voted for LeTV’s boot ads, the user turned on the phone, and saw the brand’s startup advertisement. LeTV converted the advertising costs on the brand into membership fees. After the user completes one of the tasks set by LeTV, Can enjoy one year of big screen membership.

One task for each of the three tasks can be achieved. There is no need to “purchase products” and “to pull down” is completely absent.

Three of the three axes: bad luck

Another notable expression of Liu Buchen's phenomenon is to decry a company in a “must die” attitude.

When he talked about LeTV, he not only had labels such as “back to light”, but also wrote articles on his own from the media platform. He used eyebrows like “emergency brakes,” “crisis,” “but not 2017,” to attract attention and gain attention.

"Liu Buchen phenomenon" is just a microcosm of domestic media chaos.

The "Liu Bu Chen phenomenon" can be attributed to: No matter what you do, it is wrong; whatever your competitors do, it is right.

According to media reports, Liu Buchen is not only the well-known “LeTV” but also the “Geli Black” and “Hisense Black”. After many years of criticizing LeTV, Gree and Hisense, he has also worked hard all the year round. He is a beautiful competitor of Gree, and he is willing to listen to Hisense's competitor Skyworth Drum and Call. His practical actions have confirmed the bad environment of the media industry.

Over the years, Liu Buchen's article just can be seen from the title of "hate" for music, Gree, Hisense and deep "love" for Skyworth and the United States.

The transformation of the United States, that is, the United States, will become a technology company? ”, “Butterfly change of the United States”; Gree transformation, that is “Dong Mingzhu's mobile phone dream broke up in one place”, “the time when the real test of Dong Mingzhu arrived”; LeTV’s transformation is the root cause of the music crisis lies in the top-level design is wrong "The root cause of all crises in Music is only in these four words: ecological anti-"; Hisense said that he took first place, and he became "Hisense self-proclaimed "China's No. 1" against the public to underestimate the three-point"; When Fang Hongbo was in the United States, it was "Fang Hongbo: My new challenge was to run a global enterprise." When Gree CEOs Dong Mingzhu and Fang Hongbo put together, the style became "Dong Mingzhu made himself a net player." Hongbo let the United States become a net red; when it comes to LeTV CEO Jia Yueting, it has become "Jia Yue Ting has given us a lot of confidence, but never give us the reason for confidence", "Legend of eight risks caused by Jia Yueting emergency brake" ... ...

Skyworth has been pushing OLED, and then OLED has become Liu Buchen's most admired technology. In his article, there is direct praise for Skyworth's "Straight down 20%, Skyworth OLED is to force the LCD to death? , also praised OLEDs purely: "Between Quantum Dots and OLEDs, Sony finally chose OLED", "China's OLED TV sales will exceed one million units in 2017, the time of major outbreak will be 2019," and "China OLED TV Industry has overtaken Japan, and there is also a naked irony for companies that have not chosen OLED. "Why does OLED represent the development direction of color TV? 》

Taken together, Liu Buchen’s articles mainly fall into the following five categories: the first category: holding up Skyworth and Midea; the second category: agreeing with the technical direction of Skyworth and Midea; the third category: the person in charge of praise for Skyworth and Midea; the fourth category: Slamming Hisense, LeTV, Gree; Category 5: Slamming Hisense, LeTV, Gree's responsible person.

In the article "Sharing Television: An Outright "Pseudo-Sharing," Liu Buchen not only criticized LeTV, but also criticized the responsible person of LeTV. "The Liu Buchen phenomenon" is also reflected in the most vivid expressions. He finally predicts with a bad attitude again. : "Who will be China's 'Laughter to the last' Internet brand? I don't know, but I know it must not be Jia Yueting's music."

We do not know who is the final winner of the Internet brand, but we know that the "Liu Bu Chen phenomenon" will laugh for a long time and it will take a long time.