With the continued popularity of smart TVs, market competition has long since moved from simple hardware and hardware prices to the entire ecosystem. In the entire ecosystem, content resources are undoubtedly a very important part. Nowadays, sitting at home watching the most popular and cutting-edge film and television dramas and sports events has become a common demand of users. In this case, the competition for quality content by manufacturers has become increasingly fierce.
It is worth mentioning that smart TV leader LeTV has always been at the forefront in this regard. On February 23, LeTV Sports entered into a comprehensive strategic cooperation with Sports and Sports. According to the agreement, LeTV Sports will have exclusive rights for the new media broadcast in the China Super League in 2016/2017 for two seasons in mainland China, Hong Kong, Macau, Taiwan, the United States, India, Singapore, Thailand, Southeast Asia, Canada and other countries and regions. This also means that in the next two years, 480 Super League seasons will be exclusively broadcast on LeTV, and Super Super will be the best choice for fans.
Top-level operations are deeply ploughed and ecologically created to create multiple values
For the cooperation between LeTV and the sportsmanship, the outside world is generally optimistic, and the media also commented on the cooperation between the two companies. The signing of LeTV's signing of Super League is more significant than the signing of the SKY Sky TV and the Premier League in 1992. In 1992, SKY introduced the Premiership to a brand new viewing experience as a TV station. In 2016, LeTV will use new media as its status. In addition to changing the China Super League, it will also subvert more industries. Among them, the first to subvert is the color TV industry. .
How should this be interpreted? It is well-known that LeTV builds an eco-industrial chain of “platform + content + terminal + applicationâ€, and creates multiple values ​​for users based on the ecology. Obtaining the exclusive copyright of Super League means that for LeTV, there is one more top-level IP in the copyright library. So how does LeTV use the ecosystem to maximize the value of this top IP?
To give a case, the music and the self-made Juyue passed off a frenzy of watching TV. The data shows that when only 56 episodes were broadcast in the month, LeTV’s traffic volume reached 7 billion, and advertising revenue exceeded 400 million. In addition, LeTV’s eco-marketing results of the Haoyue Biography have achieved sales of RMB 510 million yuan for the eco-products (including customized super-TVs, super-mobiles and derivatives) for the Double-Twelveth Edition last year. Nearly one-third of sales, breaking the domestic content of film and television content itself accounted for 80% -90%, the status of derivative products is only subsidiary value.
This is the result of LeTV's deep cultivation of IP operations.
So, what kind of mode will LeTV use for exclusive operation of the entire top-level IP? The use of music as the whole ecological chain of cooperation, it can give the fans a better visual experience, while releasing the super Global influence. Specifically, LeTV can comprehensively expand and release the influence of China Super League in the Chinese sports market through platforms such as Super TV, Super Mobile Phone, LeTV Cloud Platform, Easy Access Vehicle, LeEco Mall, and Internet Finance, thereby stimulating the entire sports consumer market to flourish. development of.
LeTV is too extreme, fans may not choose non-super TV
What is certain is that Super League, the world's third highest super IP rate, will have a broad imagination for LeTV. It will fully integrate LeTV's products and resources to form a non-replicable business model. From the perspective of the market and consumers, LeTV Super TV will inevitably gain widespread recognition from the market and consumers. Its copyrighted content is unique, IP operations are deep enough, and the live broadcast experience is well placed, making it the best choice. In other words, for the majority of fans, it may not be possible to watch Super League after not buying Super TV.
In addition, on March 9th, LeTV Sports will jointly launch a large-screen epoch-making ecological product with LeTV Super TV. It is believed that this will inevitably set off a frenzy in the sports industry. With such strong competitiveness as the backing, the development prospects of Super TV are worth looking forward to. In 2016, LeTV New President Liang Jun proposed to do in-depth operation based on the large-screen system and set a sales target of 6 million units for Super TV. It is an ambition and self-confidence to put competitors far behind in operating income.
Why Super TV is the best live broadcast platform for Super League?
As the first brand of China's smart TV, the cooperation between LeTV and the Olympics is undoubtedly a good news for Super League fans, because LeTV can bring a unique shock effect. Here, we may take the Super 4 Max70 as an example. Let's take a look at why Super TV is the best live broadcast platform for Super League.
1 large-screen display, visual effects shocked
First of all, Super 4 Max70 uses the world's only 10th-generation line Sharp SDP 70-inch 4K panel, 85% NTSC high color gamut, static contrast ratio of 4000:1; screen image processing, Super 4 Max70 with 120Hz refresh rate, using The first commercially available top-level image processing chip Novatek72324 MEMC technology, supplemented by 1GB dedicated memory, LLP low-latency processing, BBE contour fuzzy optimization and other technologies, so that football, racing and other high-motion sports images smoother, jitter-free, thorough Eliminating phenomena such as “motion blurâ€, “image smearing†and “image jitter†will bring shocking visual effects to users.
2. High-end hardware configuration, smooth system operation, rich interactive features
At the same time, Super 4 Max70 with Qualcomm Snapdragon APQ8094 chip, 8-core 1.8GHz and Adreno 430 GPU, 4GB large running memory +64GB high-speed flash memory, support 60 H.2654K video hard solution, this hardware configuration to cope with daily use more than enough. With the powerful EUI 5.5 system, users are presented with different visual events, and users can even view the main and sub views at the same time in the picture-in-picture mode. In addition, Super TV also has a wealth of interactive features, users can watch live, while doing in-depth exchanges and interaction with users to enhance the viewing pleasure. In addition, Super 4 Max70 also comes standard with an independent wireless subwoofer and Harman Kardon full-featured sound system, Hall-class sound effects comparable to 5.1-channel home theater effects, to bring fans the ultimate experience of the immersive.
It is worth mentioning that smart TV leader LeTV has always been at the forefront in this regard. On February 23, LeTV Sports entered into a comprehensive strategic cooperation with Sports and Sports. According to the agreement, LeTV Sports will have exclusive rights for the new media broadcast in the China Super League in 2016/2017 for two seasons in mainland China, Hong Kong, Macau, Taiwan, the United States, India, Singapore, Thailand, Southeast Asia, Canada and other countries and regions. This also means that in the next two years, 480 Super League seasons will be exclusively broadcast on LeTV, and Super Super will be the best choice for fans.
Top-level operations are deeply ploughed and ecologically created to create multiple values
For the cooperation between LeTV and the sportsmanship, the outside world is generally optimistic, and the media also commented on the cooperation between the two companies. The signing of LeTV's signing of Super League is more significant than the signing of the SKY Sky TV and the Premier League in 1992. In 1992, SKY introduced the Premiership to a brand new viewing experience as a TV station. In 2016, LeTV will use new media as its status. In addition to changing the China Super League, it will also subvert more industries. Among them, the first to subvert is the color TV industry. .
How should this be interpreted? It is well-known that LeTV builds an eco-industrial chain of “platform + content + terminal + applicationâ€, and creates multiple values ​​for users based on the ecology. Obtaining the exclusive copyright of Super League means that for LeTV, there is one more top-level IP in the copyright library. So how does LeTV use the ecosystem to maximize the value of this top IP?
To give a case, the music and the self-made Juyue passed off a frenzy of watching TV. The data shows that when only 56 episodes were broadcast in the month, LeTV’s traffic volume reached 7 billion, and advertising revenue exceeded 400 million. In addition, LeTV’s eco-marketing results of the Haoyue Biography have achieved sales of RMB 510 million yuan for the eco-products (including customized super-TVs, super-mobiles and derivatives) for the Double-Twelveth Edition last year. Nearly one-third of sales, breaking the domestic content of film and television content itself accounted for 80% -90%, the status of derivative products is only subsidiary value.
This is the result of LeTV's deep cultivation of IP operations.
So, what kind of mode will LeTV use for exclusive operation of the entire top-level IP? The use of music as the whole ecological chain of cooperation, it can give the fans a better visual experience, while releasing the super Global influence. Specifically, LeTV can comprehensively expand and release the influence of China Super League in the Chinese sports market through platforms such as Super TV, Super Mobile Phone, LeTV Cloud Platform, Easy Access Vehicle, LeEco Mall, and Internet Finance, thereby stimulating the entire sports consumer market to flourish. development of.
LeTV is too extreme, fans may not choose non-super TV
What is certain is that Super League, the world's third highest super IP rate, will have a broad imagination for LeTV. It will fully integrate LeTV's products and resources to form a non-replicable business model. From the perspective of the market and consumers, LeTV Super TV will inevitably gain widespread recognition from the market and consumers. Its copyrighted content is unique, IP operations are deep enough, and the live broadcast experience is well placed, making it the best choice. In other words, for the majority of fans, it may not be possible to watch Super League after not buying Super TV.
In addition, on March 9th, LeTV Sports will jointly launch a large-screen epoch-making ecological product with LeTV Super TV. It is believed that this will inevitably set off a frenzy in the sports industry. With such strong competitiveness as the backing, the development prospects of Super TV are worth looking forward to. In 2016, LeTV New President Liang Jun proposed to do in-depth operation based on the large-screen system and set a sales target of 6 million units for Super TV. It is an ambition and self-confidence to put competitors far behind in operating income.
Why Super TV is the best live broadcast platform for Super League?
As the first brand of China's smart TV, the cooperation between LeTV and the Olympics is undoubtedly a good news for Super League fans, because LeTV can bring a unique shock effect. Here, we may take the Super 4 Max70 as an example. Let's take a look at why Super TV is the best live broadcast platform for Super League.
1 large-screen display, visual effects shocked
First of all, Super 4 Max70 uses the world's only 10th-generation line Sharp SDP 70-inch 4K panel, 85% NTSC high color gamut, static contrast ratio of 4000:1; screen image processing, Super 4 Max70 with 120Hz refresh rate, using The first commercially available top-level image processing chip Novatek72324 MEMC technology, supplemented by 1GB dedicated memory, LLP low-latency processing, BBE contour fuzzy optimization and other technologies, so that football, racing and other high-motion sports images smoother, jitter-free, thorough Eliminating phenomena such as “motion blurâ€, “image smearing†and “image jitter†will bring shocking visual effects to users.
2. High-end hardware configuration, smooth system operation, rich interactive features
At the same time, Super 4 Max70 with Qualcomm Snapdragon APQ8094 chip, 8-core 1.8GHz and Adreno 430 GPU, 4GB large running memory +64GB high-speed flash memory, support 60 H.2654K video hard solution, this hardware configuration to cope with daily use more than enough. With the powerful EUI 5.5 system, users are presented with different visual events, and users can even view the main and sub views at the same time in the picture-in-picture mode. In addition, Super TV also has a wealth of interactive features, users can watch live, while doing in-depth exchanges and interaction with users to enhance the viewing pleasure. In addition, Super 4 Max70 also comes standard with an independent wireless subwoofer and Harman Kardon full-featured sound system, Hall-class sound effects comparable to 5.1-channel home theater effects, to bring fans the ultimate experience of the immersive.