LED price war upgrade or ripening smart lighting

In the past year, due to the lack of external demand, lack of domestic demand, and the industry entering a mature stage, LED manufacturers have poured into the civilian market. The price of lighting products is constantly being lowered, and competition is in full swing. As the profitability of lighting products in the circulation industry has become increasingly meager and market integration has accelerated, the LED lighting landscape has undergone tremendous changes. Philips, OSRAM and other giants constantly adjust their market strategies and actively deploy high-margin segments such as smart lighting and automotive lighting.

LED lighting into the home

As alternative lighting, LEDT8 lamps play a significant role in lighting companies and their prices are still high. However, in the first half of this year, Philips, Osram and other big LEDT8 lamps experienced three-stage diving from 90 yuan to more than 50 yuan to less than 20 yuan.

Driven by the international brand, the domestic first-line brand once again set off LEDT8 price competition. In mid-May, Foshan Lighting issued a price adjustment notice, 1.2 meters of LEDT8 glass tube price adjusted from 13.5 yuan to 9.98 yuan. On June 5th, Mulinsen reduced the market price of goods from 12.5 yuan to 8.5 yuan.

Two days ago, Mr. Wang’s lamp in the living room was broken. He went to the lighting market to buy an LED light. The price was similar to that of the previous energy-saving lamp, and the brightness was more, the light color was more uniform, and the naked eye felt more comfortable. A repair shop owner told him that the previous lamps contained a lot of energy-saving lamps. When they were all turned on, they used too much electricity. He is planning to transform the lights in other rooms into LED lights.

The rapid decline in prices has benefited from capacity expansion and technology upgrades. With the rapid decline in the price of LED lighting products, the LED industry is entering the era of low profit, restructuring and integration trend. The next 3 to 5 years in China will be the most fiercely competitive period in the LED lighting market. The tide of domestic closures will continue. In the end, a few brand manufacturers will survive.

The relevant person in charge of the LED home lighting division of the Hengdian Group Debang Lighting Co., Ltd. stated that China’s LED lighting products have always been known around the world for low prices, but due to quality issues, low prices did not give us LED lighting companies a good reputation, in addition to In addition to technological innovations, the main way to reduce production costs and improve manufacturing quality is to develop industrial robots, introduce factory automation and intelligent manufacturing equipment, reduce labor costs, increase production efficiency, improve manufacturing quality, and return product prices to reasonable profits. Space, abandon the previous low-price, low-profit practices.

Divert to high-margin smart lighting

In the face of declining LED prices, major LED manufacturers in 2015 began to shift to the LED niche market and aggressively cut into high-margin products such as smart lighting and vehicles to increase profitability.

From the online publicity of Jinhua City's industrial key scientific and technological plan project in 2015, we learned that Jinhua Mingchuang Optoelectronics Co., Ltd. has a list of “smart LED road lighting technology and industrialization” projects.

Fu Dejun, head of Jinhua Mingchuang Optoelectronics Co., Ltd., said that with the continuous increase in market penetration of LED lighting, lighting demands have shifted from simply emphasizing luminous efficacy to intelligent lighting that emphasizes lighting quality and multi-domain integration. With the development of modern cities, energy-saving management, precision management, and multi-functional integration of street lamps have become an urgent problem to be solved. This project applies light source integration technology and networked information technology to connect LED lighting fixtures in a specific area into a network to realize mutual communication between networks and lamps, people and lamps, and to form a whole with the Internet to study non-visual lighting. Increase lighting safety and comfort and improve lighting quality.

The goal of the project implementation is to make use of the features of continuously adjustable LED brightness, adjustable color, fast response, easy dynamic transformation and digital control, and to develop intelligent LED road lighting for the diversified, personalized and dynamic changes in road lighting. system.

Recently, the listed company Qinshang Photoelectric launched a brand-new cross-border product known as the lighting industry: intelligent lighting—the eye of the sky K1, which gave the product “Internet+, brain, thought, communication, and security. , cloud platform, big data, and other dazzling elements.

Obviously, intelligent lighting is the future development trend of LED lighting, and the market cake is huge. At this stage, domestic and foreign large companies are all in the layout stage. The existing smart lighting products are limited to mobile phones or remote controls to achieve functions such as dimming and color adjustment. Such so-called smart lights can only be called remote lights. With the completion of smart home systems by giants such as Apple, the proportion of smart systems will increase dramatically.