DisplaySearch Shanghai Office, March 24, 2010 --- The overall flat-panel TV market performed quite well in 2009. Global shipments grew by more than 32%, which is quite close to the growth rate in 2008. Despite the economic downturn, certain regional markets such as Japan and China have a better growth rate in 2009 than in 2008. For good market performance in 2009, DisplaySearch believes that new display technologies such as 3D and LED launches have positive stimulating effects; meanwhile, the 2010 global TV shipment forecast is revised upwards, which is estimated to reach 228 million units this year, compared with previous forecasts. Increase 10 million units.
"Emerging market CRT to flat-panel TVs are fast, and even in mature markets, there are good growth factors and other factors that make us very optimistic about the growth of flat-panel TVs in 2010," said Hisakazu Torii, vice president of global TV market research at DisplaySearch. Especially in the LCD TV market, with the development of 3D technology and the improvement of the LED backlight supply chain, we expect LCD TV shipments to exceed 180 million units in 2010, up 24% from 2009."
The sharp drop in prices is the main factor driving the high growth of LCD TVs in 2009. In 2009, the average selling price of LCD TVs fell by 24%, far exceeding the previous record. However, after weighting the total amount, the average price of LCD TVs is expected to decline by only 5% in 2010, while plasma TVs will fall by 10%. For the average price in 2010, the main reason for the slowdown is that consumers have a chance to buy large-size TVs. Growth, on the other hand, the use of LED-backlit LCD TVs has a higher price. In the plasma TV segment, experienced a 2% decline in growth rate in 2009. With the growth of products above 40 inches and the launch of 3D plasma TVs from more manufacturers, it is expected that plasma TV shipments will grow by 6% in 2010, exceeding 1,500. Wantai. On the other hand, the traditional video tube TV market continues to shrink, falling by 40% in 2009 and is expected to decline by 36% in 2010.
Figure 1: 2004-2013 global TV market according to different technology shipments and flat TV annual growth rate (unit: million units)
Source: DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report
2010 LED backlight LCD TV shipments will reach 35 million units According to DisplaySearch's latest global TV shipment survey report, due to the large growth of LED-backlit LCD TV shipments, LCD TV shipments are expected to reach 1 in 2010. 80 million units. In 2009, an estimated 3.6 million LED-backlit LCD TVs shipped to the world, more than half of which came from the fourth quarter of 2009. In 2010, all vendors in the supply chain were actively involved in the battlefield of LEDs.
"In 2009, the premium power of LED-backlit LCD TVs exceeded that of CCFL-backlit LCD TVs, and the price above 40 inches was more than 100%." ​​Paul Gagnon, director of research for North American TV market in DisplaySearch, said: "But in 2010, by Competitively higher, we estimate that the LED backlight LCD TV premium is estimated to be more than 50% compared to CCFL backlit LCD TVs, and will suppress the average premium of 40 inches or more is less than 70%, while the 22-inch to 24-inch product premium is estimated to be about 17%. Overall, global LED-backlit LCD TV shipments will exceed 35 million units in 2010, estimated to be 20% of global LCD TVs."
In the DisplaySearch global TV shipment survey, it also tracks the shipment status of different backlight LCD TVs, and subdivides the different markets such as direct-lit and edge-lit LED backlights. In 2010, almost 90% of LCD TVs will be dominated by sidelights, mainly because of the small amount of LEDs and lower cost, and the requirements for thinning and brightness.
Figure 2: 2010-2013 CCFL and LED-backlit LCD TVs calculate market share by shipment amount
Source: DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report
The high-frequency LCD TV market has continued to grow. The market share of 120Hz and 240 Hz LCD TVs in 2010 is estimated to be 22%. In the larger part, the market share of 120Hz and 240 Hz LCD TVs in 2010 is estimated to exceed 50%. In terms of the shipping amount, the market share of the shipping amount will be higher due to the higher premium of the high multiplier model.
The above main summary shows the results of the global TV shipments in 2009 and the market in 2010. The information is mainly extracted from the Quarterly Advanced Global TV Shipment and Forecast Report. If you need further market information, please feel free to contact us. I would like to ask the media friends to publish the above.
"Emerging market CRT to flat-panel TVs are fast, and even in mature markets, there are good growth factors and other factors that make us very optimistic about the growth of flat-panel TVs in 2010," said Hisakazu Torii, vice president of global TV market research at DisplaySearch. Especially in the LCD TV market, with the development of 3D technology and the improvement of the LED backlight supply chain, we expect LCD TV shipments to exceed 180 million units in 2010, up 24% from 2009."
The sharp drop in prices is the main factor driving the high growth of LCD TVs in 2009. In 2009, the average selling price of LCD TVs fell by 24%, far exceeding the previous record. However, after weighting the total amount, the average price of LCD TVs is expected to decline by only 5% in 2010, while plasma TVs will fall by 10%. For the average price in 2010, the main reason for the slowdown is that consumers have a chance to buy large-size TVs. Growth, on the other hand, the use of LED-backlit LCD TVs has a higher price. In the plasma TV segment, experienced a 2% decline in growth rate in 2009. With the growth of products above 40 inches and the launch of 3D plasma TVs from more manufacturers, it is expected that plasma TV shipments will grow by 6% in 2010, exceeding 1,500. Wantai. On the other hand, the traditional video tube TV market continues to shrink, falling by 40% in 2009 and is expected to decline by 36% in 2010.
Figure 1: 2004-2013 global TV market according to different technology shipments and flat TV annual growth rate (unit: million units)
Source: DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report
2010 LED backlight LCD TV shipments will reach 35 million units According to DisplaySearch's latest global TV shipment survey report, due to the large growth of LED-backlit LCD TV shipments, LCD TV shipments are expected to reach 1 in 2010. 80 million units. In 2009, an estimated 3.6 million LED-backlit LCD TVs shipped to the world, more than half of which came from the fourth quarter of 2009. In 2010, all vendors in the supply chain were actively involved in the battlefield of LEDs.
"In 2009, the premium power of LED-backlit LCD TVs exceeded that of CCFL-backlit LCD TVs, and the price above 40 inches was more than 100%." ​​Paul Gagnon, director of research for North American TV market in DisplaySearch, said: "But in 2010, by Competitively higher, we estimate that the LED backlight LCD TV premium is estimated to be more than 50% compared to CCFL backlit LCD TVs, and will suppress the average premium of 40 inches or more is less than 70%, while the 22-inch to 24-inch product premium is estimated to be about 17%. Overall, global LED-backlit LCD TV shipments will exceed 35 million units in 2010, estimated to be 20% of global LCD TVs."
In the DisplaySearch global TV shipment survey, it also tracks the shipment status of different backlight LCD TVs, and subdivides the different markets such as direct-lit and edge-lit LED backlights. In 2010, almost 90% of LCD TVs will be dominated by sidelights, mainly because of the small amount of LEDs and lower cost, and the requirements for thinning and brightness.
Figure 2: 2010-2013 CCFL and LED-backlit LCD TVs calculate market share by shipment amount
Source: DisplaySearch Quarterly Advanced Global TV Shipment and Forecast Report
The high-frequency LCD TV market has continued to grow. The market share of 120Hz and 240 Hz LCD TVs in 2010 is estimated to be 22%. In the larger part, the market share of 120Hz and 240 Hz LCD TVs in 2010 is estimated to exceed 50%. In terms of the shipping amount, the market share of the shipping amount will be higher due to the higher premium of the high multiplier model.
The above main summary shows the results of the global TV shipments in 2009 and the market in 2010. The information is mainly extracted from the Quarterly Advanced Global TV Shipment and Forecast Report. If you need further market information, please feel free to contact us. I would like to ask the media friends to publish the above.
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