Huawei's share of the global smartphone market rose to third place, and its global smartphone market share reached a record 9% in the second quarter. The market research company said that Huawei is rapidly expanding into Asia, Europe and North America, putting pressure on competitors such as Samsung Electronics, Xiaomi Technology, Lenovo Group, LG Electronics, Sony Mobile Communications and Alcatel (TCL).
Xiaomi Technology's global smartphone market share is 6%, regaining the fourth place in the global smartphone market share. Lenovo-Motorola ranked fifth in the global smartphone market share with a 5% market share.
Another market research, TrendForce, also gave the number of research figures on smartphone shipment growth in the second quarter. According to a research report released by TrendForce late last month, global smartphone shipments in the second quarter of 2015 were 304 million, an increase of 1.9% from the previous quarter. The research firm said that global smartphone shipments slowed in the second quarter, as sellers are preparing to launch a new flagship product in the second half of this year. However, mainland Chinese sellers achieved growth rates above the industry average. In the second quarter, mainland China vendors’ smartphone shipments reached US$126 million, an increase of 15.6% from the same period last year.
TrendForce also lowered its 2015 full-year smartphone shipment growth forecast from the previous 11.6% to 8.2% due to the sluggish global economic outlook and weak market demand in the second half of the year.
Samsung Electronics continues to occupy the position of the world's largest smartphone vendor, with its global smartphone market share of 26.8% in the second quarter. However, TrendForce expects its total smartphone shipments to reach only 45 million this year due to lower-than-expected sales of its Galaxy S6 and S6 Edge. Apple benefited from the good performance of the iPhone 6 and iPhone 6 Plus in the first half of this year. It is expected that its smartphone shipment growth will exceed 15% this year.
LG Electronics' flagship product, the G4, officially entered the market in the second quarter, but its sales were lower than expected. Therefore, TrendForce has reduced LG Electronics' annual shipment growth to 8%.
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