Consumer perceptions of virtual reality and brand involvement have increased in full after the European and American holidays. According to ReportLinker's first survey, the number of consumers who think they are virtual reality achievers nearly doubled in September last year and January this year.
ReportLinker's report included a survey of 700 adults in the United States in January 2017 and a survey of 600 American adults in September 2016. A quarter (25%) of consumers said they had tried virtual reality after the holiday season. September 2016 was only 5%. Most (83%) consumers said they have a positive attitude toward VR. Last year was 72% in September. 31% of consumers said they are very familiar with VR, which is higher than 16% in September last year.
The brand awareness of the major VR headlines is also increasing. More than half (58%) of consumers said they had heard of Samsung's Gear VR, which was only 31% in September of last year. The popularity of Google Cardboard increased from 9% to 32%; Oculus Rift increased from 15% to 31%; HTC Vive increased from 6% to 13%; Sony PSVR increased from 21% to 24%. In addition, when talking about VR headlines, more consumers think of Samsung first. 28% of respondents mentioned Samsung, compared with only 9% in September last year.
In less than a year, Samsung won the top spot in brand recognition. Samsung said at the CES 2017 conference that more than 5 million Gear VR headsets have been sold worldwide.
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