Chinese brands are becoming more and more popular overseas. Western consumers are increasingly looking for the latest product innovations from Chinese companies.
Although many well-known Chinese brands are still unknown outside of China, there are also many brands that are extremely competitive on the world stage.
On Tuesday, advertising holding company WPP, its research company Kantar Millward Brown and Google released the first "BrandZ Top 30 China Global Brand Builder" report, ranking China's most powerful Chinese export brand.
The ranking is based on each company's "BrandZ" value measuring the consumer's propensity to choose a particular brand - taking into account the significance, differences, and characteristics of each brand's products, as well as the research conducted using Google surveys in September 2016. The 167 brands analyzed had an average brand power score of 85.
Scroll down to see the best 10 Chinese brands that have been most successful overseas.
10, Hisense.
Brand score: 482. A Chinese multinational brand that manufactures white goods and electronics such as TVs and tablets. It exports to 130 countries and about 30% of its revenue comes from overseas.
9. Cheetah Mobile Inc. NYSE: CMCM, formerly known as Kingsoft Network.
Brand skill score: 498. This October 2010 city company is known for its free mobile terminal security software. It has more than 634 million monthly active users worldwide and receives most of its revenue from advertising.
8, Anker.
Brand score: 501. The Changsha-based company produces electronic components such as headphones, USB cables and mobile power. It sells its products in more than 30 countries.
7, Haier.
Brand score: 572. Haier makes large appliances such as refrigerators, washing machines and dishwashers. Its products are sold in more than 100 countries and its overseas sales account has more than a quarter of revenue. Last year, Haier acquired GE's home appliances division, which will greatly increase its market share in the United States.
6. Air China.
Brand score: 709. China’s largest airline, Air China operates on more than 377 routes, including 98 international routes. Its overseas business accounts for about 30% of the company's revenue.
5, millet.
Brand score: 716. Xiaomi manufactures smart phones and a range of consumer electronics products such as TVs and smart devices. In 2014, it became the most valuable technology start-up company.
4. Elex Tech.
Brand score: 923. You may not have heard of this company at all, but nowadays the most popular foreign mobile game "Clash of Kings" has more than 50 million users in 40 countries around the world.
3, Alibaba.
Brand score: 1,047. Alibaba is a Chinese e-commerce giant founded by Ma Yun. This month, Ma Yun met with newly elected President Donald Trump and discussed plans to allow small businesses to sell products to China through Taobao and create 1 million jobs in the United States.
2. Huawei.
Brand score: 1,256. Huawei produces a series of telecommunications equipment and affordable smart phones. 60% of its income comes from outside China.
1, Lenovo.
Brand score: 1,682. Lenovo manufactures PCs, smart phones, tablets and smart TVs. The company acquired IBM's PC division in 2005 and acquired Motorola's mobile division in 2014, helping to expand its market share in the United States and Europe. More than 70% of its income now comes from overseas.
Although many well-known Chinese brands are still unknown outside of China, there are also many brands that are extremely competitive on the world stage.
On Tuesday, advertising holding company WPP, its research company Kantar Millward Brown and Google released the first "BrandZ Top 30 China Global Brand Builder" report, ranking China's most powerful Chinese export brand.
The ranking is based on each company's "BrandZ" value measuring the consumer's propensity to choose a particular brand - taking into account the significance, differences, and characteristics of each brand's products, as well as the research conducted using Google surveys in September 2016. The 167 brands analyzed had an average brand power score of 85.
Scroll down to see the best 10 Chinese brands that have been most successful overseas.
Brand score: 482. A Chinese multinational brand that manufactures white goods and electronics such as TVs and tablets. It exports to 130 countries and about 30% of its revenue comes from overseas.
Brand skill score: 498. This October 2010 city company is known for its free mobile terminal security software. It has more than 634 million monthly active users worldwide and receives most of its revenue from advertising.
Brand score: 501. The Changsha-based company produces electronic components such as headphones, USB cables and mobile power. It sells its products in more than 30 countries.
Brand score: 572. Haier makes large appliances such as refrigerators, washing machines and dishwashers. Its products are sold in more than 100 countries and its overseas sales account has more than a quarter of revenue. Last year, Haier acquired GE's home appliances division, which will greatly increase its market share in the United States.
Brand score: 709. China’s largest airline, Air China operates on more than 377 routes, including 98 international routes. Its overseas business accounts for about 30% of the company's revenue.
Brand score: 716. Xiaomi manufactures smart phones and a range of consumer electronics products such as TVs and smart devices. In 2014, it became the most valuable technology start-up company.
Brand score: 923. You may not have heard of this company at all, but nowadays the most popular foreign mobile game "Clash of Kings" has more than 50 million users in 40 countries around the world.
Brand score: 1,047. Alibaba is a Chinese e-commerce giant founded by Ma Yun. This month, Ma Yun met with newly elected President Donald Trump and discussed plans to allow small businesses to sell products to China through Taobao and create 1 million jobs in the United States.
Brand score: 1,256. Huawei produces a series of telecommunications equipment and affordable smart phones. 60% of its income comes from outside China.
Brand score: 1,682. Lenovo manufactures PCs, smart phones, tablets and smart TVs. The company acquired IBM's PC division in 2005 and acquired Motorola's mobile division in 2014, helping to expand its market share in the United States and Europe. More than 70% of its income now comes from overseas.
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