Count down the 2014 millet battle: militant millet is going downhill?

Millet and Meizu's grudges have a long history. Since the birth of Xiaomi, the saliva has never stopped. However, many people do not know that Lei Jun and Meizu CEO Huang Zhang had been good friends.

On September 26th, Lei Jun published a screenshot of “Tucao” on the microblogging of its users. The content was a netizen's claim that the millet 4 was rough and inferior to Huawei's glory 6. Lei Jun is direct @ Yu Chengdong, let him manage his men.

According to the CNS, Lei Jun and Huang Zhang met in 2008. At that time, few people knew that the Meizu mobile phone, Lei Jun has just retired from the Jinshan. After that time, Lei Jun greatly appreciated Meizu Company and Meizu was a good company in many occasions. The two also praised each other and advertised each other on social media. However, on August 19, 2011, Huang Zhang used his usual network ID "J. Wong" to interact with netizens in the Meizu interactive community, saying that Lei Jun had "airborne" Meizu in the name of an angel investor and deceived a large number of mobile phone production processes. After the management of the data, a separate portal was opened and Xiaomi Company was opened. Lei Jun and Huang Zhang became friends of the competition from their friends of cooperation.

In the ensuing period of time, as long as it is millet or Meizu released new products, the two "fans" will surely be "slapstick" on social media.

At the beginning of September 2014, the Meizu MX4 was released, which triggered an industry-wide saliva. In addition to Lei Jun and Huang Zhang, the hammer Luo Yonghao also joined the battle.

The cause of the problem is the MTK solution adopted by Meizu and the tempting 1799 price. On September 16th, 2014, Sina Weibo certified Weibo.com, the new media director of Xiaomi.com, to express its suspicions: Meizu's "Navy of the Seas" has swiped screens at major mobile phone makers Weibo. The price of the MX4 is 1799. Subsequently, Luo Yonghao also forwarded this microblog to join the battle. In this regard, Meizu counterattack said that under the Lei Jun brush "1799" mostly millet users, and ironically millet.

In the continuous escalation of war, Huang Zhang finally said, "MTK this 6595 is fast enough. In order to strengthen the GPU, I called them, they stopped the tape to change the design. The results of this CPU speed is not only Fast, heat-generating power is also better. The MX4 is a product for the masses, and the most important thing is that it is cost-effective."

Zhongshen.com believes that both Xiaomi and Meizu are representatives of domestically-made outstanding mobile phones. From the perspective of marketing strategy, this year's Meizu has completely reborn. In terms of product sales, millet rushed to global shipments for the first time in four years, but Both phones are limited by capacity. It is better for the two mobile phone manufacturers to quarrel with each other than to spend time on innovation. At present, the weakness of domestic machines lies in the lack of core technology. The lifebloods are held in the hands of others and their own people are the first to fight. It seems that outsiders are really a joke.

Lei Jun vs. Yu Chengdong: This is the root cause

On September 26th, Lei Jun published a screenshot of “Tucao” on the microblogging of its users. The content was a netizen's claim that the millet 4 was rough and inferior to Huawei's glory 6. Lei Jun is direct @ Yu Chengdong, let him manage his men.

The "warmer" of this war of words was a netizen who stated on the 17th that millet 4 did not dispense glue to AP chips and font chips in order to save costs. Glory 6 did this processing, and reached the conclusion that "Millet 4 is rough, not as good as glory 6." In response, Liu Jiangfeng, president of Huawei's Glory Business Unit, and Zhang Xiaoyun, the chief hearing officer of Huawei Glory, have successively relayed Lei Jun’s microblogging and stated that Lei Jun is “being a guilty conscience”. IT personnel Pan Jiutang and Huawei's chief hearing officer Zhang Xiaoyun have joined the battle. The new media director of the company, Xiaoyu Wei, and Gao Fei, director of operations support for Huawei's mobile phone line, and other technicians from various industry brands all expressed their views on the matter.

On September 28, the two sides continued to escalate their war of words. Lei Jun said that Xiaomi’s practices with Huawei terminals have been tolerated. Yu Chengdong responded that no one on the team had gone to black opponents and said that "If Xiaomi had no atmosphere, he would not be able to become a big player."

This is not the first time that Lei Jun and Yu Chengdong have been talking about each other. From the tablet resolution to the price war, a round of rounds broke out between Huawei and Xiaomi's "war of words". Since Huawei’s glory brand, which was regarded as a direct competitor of Xiaomi, was announced as an independent operation last December, the market competition between the two sides has become increasingly intense.

In June of this year, when Huawei launched its M1 flat panel product, Lei Jun and Yu Chengdong launched a debate on the resolution of tablet computers on Weibo.

Also in June, when Lei Jun talked about the supply of products on Weibo, he pointed to Huawei's "single supply of good products, but it still has to supply tightly." And he said, "You can ask the supply chain, Xiaomi's single product supply capacity is Not Huawei?

On August 14th, after Huawei announced that the 4G version was honored with a 3C price reduction of 199 yuan and a red rice Note4G with a price of 599 yuan and a PK price of 699 yuan, Yu Chengdong responded to Lei Jun on Weibo, saying "If the two companies continue to play, it is estimated that Even the opportunity of the cottage market in China has been destroyed."
Zhongshen.com believes that Lei Jun, as the helm of a large company, repeatedly took the initiative to positively or sideline conflicts with other corporate leaders on social media. It is indeed a matter of falling prices. Xiaomi has now become a representative of China's mobile phone manufacturers. Every word and line should be referenced by the standards of international entrepreneurs, rather than casually speaking on the Internet in their personal capacity. Although it can attract attention, as a company, more attention should be paid to the quality of the product.

Lei Jun's tongue war Dong Mingzhu: People have core technology What do you have?

At the 2013 awards evening party, Dong Mingzhu and Lei Jun’s “One Billion Millions of Betting against Xiaomi over Gree in 5 Years” has attracted widespread attention in the industry, but it seems that the time limit has not been confirmed by Dong Mingzhu. In particular, after the announcement of the announcement of Midea’s announcement of cooperation with Xiaomi, Dong Mingzhu couldn’t sit still and left aside “1 billion gambling appointments” in a large forum. Instead, he shifted the subject and focused on the recent difficulties of Xiaomi’s patents. Attacking, claiming that "(Mille) stole someone's patents, a man who steals something is also called a great company?", pointing to the core technical issues of Xiaomi's products.

In response, Lei Jun responded and said, "I feel that Dong Zong seems to lose out. However, I want to bet 1 billion yuan is that Dong Zong proposed to bet with me. I said that for a dollar, Tung said that he must bet on billions of dollars. We must ask CCTV millions of viewers to testify. "For the cooperation between Xiaomi and Midea, Lei Jun said that both parties are open, and the relationship between us is how we can promote the cooperation of the smart home industry chain. Let's call it a bet with Gree." The by-products seem to be small."

Zhongshen.com believes that Dong Mingzhu is a typical representative of a traditional enterprise, and Lei Jun is precisely the endorsement of the new economy under the Internet age. It is not difficult to see that even if Dong Mingzhu admits that Xiaomi may be surpassed, Xiaomi is not worthy of respect, and even denounces it. In fact, regardless of whether there is a core technology or not, Xiaomi is still worth learning from Gree in marketing. Dong Mingzhu blindly talked about the high-profile initiative, initiated the "one billion gambling contract" and took the initiative to breach the contract, which was too precarious. Although Dong Sister Dong has strong "background" as the support, but lack of tolerance and entrepreneurs should have the calm and heritage Gree is stronger and unpopular.

Innovation can accelerate landing

Although millet's development momentum is fierce, due to its excessive ostentation, Xiaomi is now facing more and more trouble. Lei Jun advocated the globalization process of Xiaomi on various occasions, and greatly fleshed out the sales volume, the market share, the turnover, and the number of fans. Xiaomi’s values ​​seemed to be “digital revelry”. Even so, Lei Jun and Xiaomi's narcissism cannot conceal the fact that Xiao Mi’s way is getting harder and harder to go.

Just recently he threatened to enter India and became India’s largest mobile phone company within two years. In December, Xiaomi was banned by India for being sued by Ericsson for infringement. The bubble of Internet thinking has already begun to burst, and Xiaomi would continue to advocate "millet success" for a moment.

However, over the past year, millet has increased its layout in the industry chain: investment in nine Yang Soymilk, Malata air purifier, including the United States and other electrical appliances, millet is also preparing to accelerate the landing. For Xiaomi, how to innovate is something worth considering. The battle should be stopped.