At the CES annual event CES, which opened last week, Naughty America is located behind the South Hall of the Convention and Exhibition Center. During the exhibition, there was no sign or picture promotion about this hidden conference hall. But people still found the only adult film company at the show.
Return to CES after 16 years
Remember that in the movie “Jurassic Parkâ€, scientists talked about how organisms are constantly evolving in their difficulties, and explained that “biologies have found ways to survive.†Adult movies now find their existence. The way to go.
At that time, the American Consumer Technology Association banned the entire adult industry. Now, after 16 years, Naughty America has returned to CES. From here we can see the entwined history between the technology industry and the sex industry.
Naughty America showcases VR adult videos on multiple platforms. There was a poster for "safe for work" in the exhibition hall, and then the company also showed a 360-degree video of "not safe for work" VR content.
The company has already launched more than a hundred VR adult videos.
There are many rules and regulations at the exhibition. Naughty America can't post any logos for publicity. It can only have one door that can be accessed. The company was only allowed to enter the show very late and was placed in one of the hardest-to-find locations in the showroom. But it is worth noting that CES allows other manufacturers of this type to enter the show, such as OhMiBod, one of the adult toy manufacturers.
In the era of CD-ROM, adult film makers and technology vendors participate in the exhibition. However, the front of the former always attracts long queues of people. Therefore, after they participated in the exhibition for several years, the adult industry emerged from the CES show. And opened its own exhibition - AVN. The time and place were very close at first, but in 2012, AVN changed its holding date, because this exhibition has been developed enough to meet the CES exhibition PK.
A female spokesperson for CES said in an e-mail: “There is currently no adult entertainment at CES. Naughty America is qualified as a VR technology company to appear in the CES showroom. We will run with exhibitors for one year. Because the adult industry is a legitimate industry, it also promotes the development of our society."
Although the adult industry is indeed closer to the mainstream than before, it is not always popular with mainstream business activities. Even so, Naughty America still appears in E3, a large video game show in Los Angeles. The show helped Naughty America clarify the rules of some exhibitions.
Pual said: "The exhibition has such restrictions on adult content, but it does not have the same rules on violence. I think this is very strange."
Porn technology in the eyes of VR technology
Is there a lot of technology in VR adult videos that needs to be explored? Pual has some opinions. The company supports many different platforms, and for those platforms that do not support it, it also has its own common format for file formats. Sony's PlayStation VR can play their videos. However, Sony's video player does not support 3D video. So it looks like a VR movie, but it can only achieve 2D viewing effects.
Pual said: "I don't know if they will introduce updates in the future. Not achieving VR is really disappointing. Maybe they are rolling out updates, but haven't done enough testing on third-party content."
As a result, adult video content is not widely used in PSVR, but Samsung Gear VR is just the opposite. There is also Cardboard. I watched a series of trailers on HTC Vive. It can make you feel immersive, like a porn star in a room. Pual said that the company put artificial lips on the lenses of the VR helmet so that erotic actors can approach the camera and kiss it.
Pual said: "And you feel like the actors are kissing themselves."
Naughty America currently has more than 100 VR videos, each of which lasts approximately 45 minutes. Pual believes this will make the company one of the world's leading producers of original VR adult videos. The company advertises VR adult videos on its official website and affiliated websites. Also participates in the Reddit forum and advertises to forum paying subscribers.
VR movies were shot in a 180-degree format, mainly considering that people should not want to turn around when watching VR adult movies, and this format helps reduce costs.
Pual said: "Our VR video is 100% recorded using VR technology."
He added that the company's VR movie shooting technology will be getting better and better. He will not talk about the production process. The VR content creation process is very complicated. He believes that one of the company's main competitive advantages is VR technology.
A journalist for free reporting on CNBC’s adult entertainment industry, wealth and other news, Chris Morris, said: “The adult entertainment industry has always been interested in emerging technologies, so I’m not surprised to see Naughty America at the show. It’s trying to master VR technology. One of several companies, but its pursuit of VR technology is more positive than its competitors, and of course, from the comparison of the number of people in their showrooms this year and the number of people who appeared on the E3 in June of last year, their efforts have returned. success."
Who will watch VR adult movies? On the Naughty America company's list, the Americans ranked first. New York and California are large adult cultural consumption areas, as are Missouri and Utah.
Pual said: "This market is rapidly developing and augmented reality technology will also begin to flourish."
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