In 2017, the color TV industry has reached a key node. Regardless of the choice of market structure or technology route, the industry has more and more variables.
Quantum dots "collide" OLEDs
For the color TV industry, after entering 2017, in addition to the fierce market competition among enterprises, the "collision" between quantum dots and OLED display technology has also attracted widespread attention.
As the official sponsor of the 2018 World Cup, Hisense Group has recently launched a global brand promotion program called the "Ban plan" and launched its first World Cup custom ULED TV.
Liu Hongxin, the president of Hisense Group, said that this plan aims to promote the popularity of Hisense brand by sponsoring major sports events; at the same time, it will give full play to Hisense’s advantages in display technology and video image processing technology, and achieve a rapid increase in the global market share of Hisense TV.
According to Xu Bin, a ULED product manager of Hisense ULED, the custom ULED series products of the World Cup have applied adaptive dynamic backlight control and quantum dot four-dimensional color reproduction technology, and improved intelligent frame measurement algorithm for moving pictures, which can accurately restore the trajectory of moving objects. The picture is clear and smooth, as if it were on the court.
In fact, with more and more manufacturers such as Hisense, TCL and Samsung joining the quantum dot camp, quantum dot TV has become a huge emerging force in the color TV market. According to China Yikang's retail monitoring data, the retail penetration rate of QD TV reached 2.6% in the past 51 color TV market, while the retail penetration rate of OLED TV is only 0.6%.
However, for quantum dot and OLED who is the mainstream topic of color TV display technology, the industry's opinion is also "acupuncture to Maiman."
At the "International Quantum Dot Display Industry Forum 2017" held in mid-April, many experts said that compared with OLEDs, they are more optimistic about quantum dot TVs. Peng Xiaogang, a professor at Zhejiang University, said that quantum dot technology has greatly improved the color performance of LCD TVs, and it has low cost and superior performance. Quantum dots are undoubtedly the best choice in the resource crisis; the internationally renowned quantum dot material invention company Nanosys Greater China District General Manager Luo Zhongsheng believes that quantum dot technology has the advantages of high color purity, strong color reproduction capability, high brightness, and long service life. It is a major change in the display industry; and Deputy Secretary-General of the China Electronic Chamber of Commerce, Lu edge wave, claims that Quantum dot technology has become a mainstream display technology for color TV products.
Unlike the above companies, Konka chose OLED. Lv Jian, general manager of Konka Multimedia Division, believes that the current quantum dot TV products are not very stable, and their heat resistance is also poor. At the same time, OLEDs are also more diverse in form than quantum dots. OLED is what the future television looks like. .
Liu Buchen, a senior observer of the home appliance industry, said that OLEDs and quantum dots are surpassing liquid crystal display technology. However, the degree of transcendence is different. OLED's transcendence in LCD is like car's transcendence in carriages, and quantum dot's transcendence in LCD is more like one. Carriage overtaking another carriage.
Internet TV encounters "winter"
In addition to display technology disputes, the status quo of Internet TV companies is also a hot topic in the industry. The detonation of this topic was an open letter from LeTV to the new president, Liang Jun.
Liang Jun’s open letter on the eve of the LeE 414 Ecological E-Commerce Festival was open-minded and put forward four judgments on the macro environment of the market for a period of time. First, in the past few years, a large number of new Internet brands have entered into various names and have been lacking effective. The growth of the smart TV market will lead to advance overdrawing of sales in the next few years. Second, the entire TV industry is facing rising raw material costs, leading to persistent price increases in the overall TV products and inhibiting some TV consumer demand. Third, China The adjustment of the real estate market will continue for a period of time. The sales of TV products will lack effective promotion of the real estate industry. Fourthly, the consumption structure will upgrade to mid-to-high end. What Chinese users need is no longer a low-priced product but a high-quality product.
It is precisely based on this judgment that Liang Jun believes that the entire Chinese Internet TV industry will face a difficult period in the macro market, and some companies will not be able to weather the cold winter.
The industry believes that the Internet TV companies that have been rampant in recent years are at a critical turning point, and that Letv's current capital crisis is the epitome of the entire Internet TV industry. Compared with the fierce competition that five years ago, capital inflows competed, Internet TV performance today is far from satisfactory. In addition to Xiaomi and Leshi still insisting, iQIYI, Youku and other giants have quietly withdrawn from the battlefield.
According to sources, the crisis in the capital chain has also been seen in the storm where music is considered as a model for learning. Since this year, Feng Xin, chairman of Storm Group, has accumulatively pledged shares for six times, and five of these shares have been pledged in April.
Since its listing on March 24, 2015, Stormwind Group has skyrocketed from the issue price of 7.14 yuan, 36 daily limit in 40 days, setting a record high of 327.01 yuan per share. But now, the stock price of Stormwind Group has dropped sharply. At the close of May 4, it was reported at 30.05 yuan per share.
At the same time as the stock price plunged, Stormwind Group's performance was also not good. According to the financial report released by Stormwind Group, the company's net profit in 2016 decreased by 69.53% year-on-year to RMB 52.81 million. In the first quarter of 2017, the storm group's net profit continued its downward trend in 2016 with a loss of RMB 16.478 million, which was a sharp drop of 58% year-on-year.
What is the problem with Internet TV? The industry believes that from the perspective of consumers, Internet TV has lost its experience. At first, Internet TV promised many promises in order to seize the market, but in the end it did not honor it. In the content of Internet TV advertising, there is no competitive pattern with traditional TV. In addition, the price of Internet TV is gradually increasing, and the gap with traditional TV brands is gradually disappearing.
With the rounds of competition, the advantages of Internet TV in terms of cost, content and experience have disappeared. According to data from Zhong Yikang, taking March as an example, only one of the top ten brands in the sales volume is the Internet brand; the top 20 brands in the sales rank are also only three Internet brands.
According to Hong Shibin, an industry watcher, Internet TV may officially enter the shuffle this year.
2017 or current watershed
Obviously, in 2017, the color TV industry has reached a key node. Regardless of the choice of market structure or technology route, the industry has more and more variables.
In the industry, it is a well-known fact that the color TV industry is having a hard time. This is due to the short iteration cycle of display technology of color TVs. On the other hand, the strong "splashes" of Internet brands have also affected the color TV industry.
Nowadays, the technical route is again at the time of collision. For the future selection of the technical route of the color TV industry, from the perspective of recent new products, the camp has been very clear, that is, the OLED camp represented by Konka, Skyworth and the quantum dot TV camp represented by TCL and Hisense. Although it is too early to judge who can win, the technical line is often the best time for the industry to reshuffle. Every technical route choice is a life and death test.
Although overall performance of Internet TV is poor, intelligentization and internetization undoubtedly represent the development direction of the industry. Under the boost of capital, newcomers will not be willing to be in the status quo.
In addition, with the upgrading of consumption, color TV market has also seen new changes. The summary report of China's color TV market in the first quarter of 2017 jointly released by the China Electronics Video Industry Association and Ovid Cloud Network shows that the demand for color TVs has entered the quality improvement stage from the stage of volume growth, and the market is experiencing dimensional upgrades, functional upgrades, and high-end demand. Trend.
Based on this, Dong Min, vice president of Aowei Cloud Network, predicts that by 2017, the color TV market will have a watershed, and changes will gradually shift from shallow water areas to deep water areas. First of all, the ceiling of the Chinese color TV market is gradually opening up. The domestic color TV market has been used for 8 years from 30 million to 40 million, and 6 years from 40 million to 50 million. Next, from 50 million to 60 million is expected to take only 4 years; secondly, with the development of new technologies, whether it is OLED, Quantum-dot TV or laser TV, will eventually re-lift the focus of price, and the future is expected During the year, the price of color TVs was on the rise overall. Third, from this year alone, the growth rate of e-commerce alone will drop sharply. Online TV sales will maintain a 40% or so share of the omni-channel for a long period of time. Fourth, the television market will undergo a strong and weak transformation of the competitive landscape, and the opportunities for surpassing and subverting will become greater. Fifth, the development of the Internet of Things has brought smart families to the forefront. TV will become an important hub for the entire smart family, and the realization of innovative operations through big data technology will become the main theme of the color TV industry.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Quantum dots "collide" OLEDs
For the color TV industry, after entering 2017, in addition to the fierce market competition among enterprises, the "collision" between quantum dots and OLED display technology has also attracted widespread attention.
As the official sponsor of the 2018 World Cup, Hisense Group has recently launched a global brand promotion program called the "Ban plan" and launched its first World Cup custom ULED TV.
Liu Hongxin, the president of Hisense Group, said that this plan aims to promote the popularity of Hisense brand by sponsoring major sports events; at the same time, it will give full play to Hisense’s advantages in display technology and video image processing technology, and achieve a rapid increase in the global market share of Hisense TV.
According to Xu Bin, a ULED product manager of Hisense ULED, the custom ULED series products of the World Cup have applied adaptive dynamic backlight control and quantum dot four-dimensional color reproduction technology, and improved intelligent frame measurement algorithm for moving pictures, which can accurately restore the trajectory of moving objects. The picture is clear and smooth, as if it were on the court.
In fact, with more and more manufacturers such as Hisense, TCL and Samsung joining the quantum dot camp, quantum dot TV has become a huge emerging force in the color TV market. According to China Yikang's retail monitoring data, the retail penetration rate of QD TV reached 2.6% in the past 51 color TV market, while the retail penetration rate of OLED TV is only 0.6%.
However, for quantum dot and OLED who is the mainstream topic of color TV display technology, the industry's opinion is also "acupuncture to Maiman."
At the "International Quantum Dot Display Industry Forum 2017" held in mid-April, many experts said that compared with OLEDs, they are more optimistic about quantum dot TVs. Peng Xiaogang, a professor at Zhejiang University, said that quantum dot technology has greatly improved the color performance of LCD TVs, and it has low cost and superior performance. Quantum dots are undoubtedly the best choice in the resource crisis; the internationally renowned quantum dot material invention company Nanosys Greater China District General Manager Luo Zhongsheng believes that quantum dot technology has the advantages of high color purity, strong color reproduction capability, high brightness, and long service life. It is a major change in the display industry; and Deputy Secretary-General of the China Electronic Chamber of Commerce, Lu edge wave, claims that Quantum dot technology has become a mainstream display technology for color TV products.
Unlike the above companies, Konka chose OLED. Lv Jian, general manager of Konka Multimedia Division, believes that the current quantum dot TV products are not very stable, and their heat resistance is also poor. At the same time, OLEDs are also more diverse in form than quantum dots. OLED is what the future television looks like. .
Liu Buchen, a senior observer of the home appliance industry, said that OLEDs and quantum dots are surpassing liquid crystal display technology. However, the degree of transcendence is different. OLED's transcendence in LCD is like car's transcendence in carriages, and quantum dot's transcendence in LCD is more like one. Carriage overtaking another carriage.
Internet TV encounters "winter"
In addition to display technology disputes, the status quo of Internet TV companies is also a hot topic in the industry. The detonation of this topic was an open letter from LeTV to the new president, Liang Jun.
Liang Jun’s open letter on the eve of the LeE 414 Ecological E-Commerce Festival was open-minded and put forward four judgments on the macro environment of the market for a period of time. First, in the past few years, a large number of new Internet brands have entered into various names and have been lacking effective. The growth of the smart TV market will lead to advance overdrawing of sales in the next few years. Second, the entire TV industry is facing rising raw material costs, leading to persistent price increases in the overall TV products and inhibiting some TV consumer demand. Third, China The adjustment of the real estate market will continue for a period of time. The sales of TV products will lack effective promotion of the real estate industry. Fourthly, the consumption structure will upgrade to mid-to-high end. What Chinese users need is no longer a low-priced product but a high-quality product.
It is precisely based on this judgment that Liang Jun believes that the entire Chinese Internet TV industry will face a difficult period in the macro market, and some companies will not be able to weather the cold winter.
The industry believes that the Internet TV companies that have been rampant in recent years are at a critical turning point, and that Letv's current capital crisis is the epitome of the entire Internet TV industry. Compared with the fierce competition that five years ago, capital inflows competed, Internet TV performance today is far from satisfactory. In addition to Xiaomi and Leshi still insisting, iQIYI, Youku and other giants have quietly withdrawn from the battlefield.
According to sources, the crisis in the capital chain has also been seen in the storm where music is considered as a model for learning. Since this year, Feng Xin, chairman of Storm Group, has accumulatively pledged shares for six times, and five of these shares have been pledged in April.
Since its listing on March 24, 2015, Stormwind Group has skyrocketed from the issue price of 7.14 yuan, 36 daily limit in 40 days, setting a record high of 327.01 yuan per share. But now, the stock price of Stormwind Group has dropped sharply. At the close of May 4, it was reported at 30.05 yuan per share.
At the same time as the stock price plunged, Stormwind Group's performance was also not good. According to the financial report released by Stormwind Group, the company's net profit in 2016 decreased by 69.53% year-on-year to RMB 52.81 million. In the first quarter of 2017, the storm group's net profit continued its downward trend in 2016 with a loss of RMB 16.478 million, which was a sharp drop of 58% year-on-year.
What is the problem with Internet TV? The industry believes that from the perspective of consumers, Internet TV has lost its experience. At first, Internet TV promised many promises in order to seize the market, but in the end it did not honor it. In the content of Internet TV advertising, there is no competitive pattern with traditional TV. In addition, the price of Internet TV is gradually increasing, and the gap with traditional TV brands is gradually disappearing.
With the rounds of competition, the advantages of Internet TV in terms of cost, content and experience have disappeared. According to data from Zhong Yikang, taking March as an example, only one of the top ten brands in the sales volume is the Internet brand; the top 20 brands in the sales rank are also only three Internet brands.
According to Hong Shibin, an industry watcher, Internet TV may officially enter the shuffle this year.
2017 or current watershed
Obviously, in 2017, the color TV industry has reached a key node. Regardless of the choice of market structure or technology route, the industry has more and more variables.
In the industry, it is a well-known fact that the color TV industry is having a hard time. This is due to the short iteration cycle of display technology of color TVs. On the other hand, the strong "splashes" of Internet brands have also affected the color TV industry.
Nowadays, the technical route is again at the time of collision. For the future selection of the technical route of the color TV industry, from the perspective of recent new products, the camp has been very clear, that is, the OLED camp represented by Konka, Skyworth and the quantum dot TV camp represented by TCL and Hisense. Although it is too early to judge who can win, the technical line is often the best time for the industry to reshuffle. Every technical route choice is a life and death test.
Although overall performance of Internet TV is poor, intelligentization and internetization undoubtedly represent the development direction of the industry. Under the boost of capital, newcomers will not be willing to be in the status quo.
In addition, with the upgrading of consumption, color TV market has also seen new changes. The summary report of China's color TV market in the first quarter of 2017 jointly released by the China Electronics Video Industry Association and Ovid Cloud Network shows that the demand for color TVs has entered the quality improvement stage from the stage of volume growth, and the market is experiencing dimensional upgrades, functional upgrades, and high-end demand. Trend.
Based on this, Dong Min, vice president of Aowei Cloud Network, predicts that by 2017, the color TV market will have a watershed, and changes will gradually shift from shallow water areas to deep water areas. First of all, the ceiling of the Chinese color TV market is gradually opening up. The domestic color TV market has been used for 8 years from 30 million to 40 million, and 6 years from 40 million to 50 million. Next, from 50 million to 60 million is expected to take only 4 years; secondly, with the development of new technologies, whether it is OLED, Quantum-dot TV or laser TV, will eventually re-lift the focus of price, and the future is expected During the year, the price of color TVs was on the rise overall. Third, from this year alone, the growth rate of e-commerce alone will drop sharply. Online TV sales will maintain a 40% or so share of the omni-channel for a long period of time. Fourth, the television market will undergo a strong and weak transformation of the competitive landscape, and the opportunities for surpassing and subverting will become greater. Fifth, the development of the Internet of Things has brought smart families to the forefront. TV will become an important hub for the entire smart family, and the realization of innovative operations through big data technology will become the main theme of the color TV industry.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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