Venetian, Grand Lisboa, City of Dreams, MGM Grand Palace, Sea Cube Casino... These famous casinos, which are well-known in the eyes of Macao people, most or even all exterior LED lighting projects, indoor lighting engineering institutes The lighting required is provided by Zhongshan Guzhen Lighting Company. The entry of Zhongshan lighting products into the Macau market is a milestone for the Zhongshan lighting industry.
“I don’t think that Zhongshan’s lighting companies can provide such a good lighting system, so that many of our six-star hotels have been greatly enhanced, and even the Australian chief designer is full of praise.†On the morning of January 22, in the Xinyitian suburb of Macau The lobby of Grand Hyatt Hotel, the owner of City of Dreams, Ni Zhenhong, senior market project and public relations manager of Melco Crown Entertainment Group, a NASDAQ-listed company in the United States, is very pleased to introduce to reporters. "Because of the outstanding performance of lighting engineering in City of Dreams, Melco Crown also sent a thank-you letter to the winning team."
â– It is extremely difficult to enter the Macau market
On January 22, Li Wuzhen, vice chairman of the Zhongshan Municipal CPPCC, led the leaders of the Municipal Economic and Trade Bureau, the Development and Reform Bureau, and the Science and Technology Bureau. When he went to Macau to investigate the LED lamp market, he was also very surprised: the original beautiful lighting was provided by the ancient town!
Macau and Dubai, Las Vegas, USA are the most developed places in the global hotel industry and a model for the global decoration industry. In particular, after 2006, the Macao SAR government began to shift its focus to promoting diversified economic development, and strive to build a comprehensive tourism and leisure center and a regional business service platform. There are a large demand for lighting projects in hotels, casinos and resorts. As a result, the lighting companies in the ancient town have been eyeing the Macau market.
Hua Guangyao, director and deputy general manager of Huayi Lighting, said that after the opening of the gambling rights in Macau, the first domestic lighting company to go to Macao to participate in the market competition was Huayi Lighting. They set up a branch in Macau in June 2005. In the past, all the lighting in Macau was occupied by European brands, but we believe that Huayi products are not worse than European brands. So, we boldly sneaked in, but taking this step is not easy.
In the fall of 2005, the first Macao project in which Huayi Lighting participated in the competition was the Venetian Resort Hotel invested by the Las Vegas Consortium. To this end, District Guangyao organized a promotion team composed of engineering and marketing personnel to come to Macao. It is only two or three months to live in Macau. I don’t know how much energy it takes to let Macao’s project owners take time to experience Look at the quality of Huayi Lighting's products and services. As a result, Huayi Lighting has been qualified to participate in bidding on the same stage as several world-renowned brands. After several evaluations of technical parameters, Huayi Lighting finally got some lighting projects worth more than 2 million yuan.
Coincidentally, the first step in winning the ball market into the Macau market is extremely difficult. Deng Zhuohui, director of Shengli Lighting Project, told the reporter that in March 2008, he and his colleagues carried a sample of more than 200 kilograms of lamps from Hong Kong to Macao. They lived in Macao for one month and worked with the project owners on the construction site every day. . Finally, the winning ball lighting in the fierce competition, won the 3 million yuan lighting project in the South Bay Lake A12 club in Macau, opened the door of the Macau market with zero profit, then they won the Nanwan Lake LED street light project.
â– Government and enterprises join forces to promote industrial upgrading
As the largest professional lighting production base and wholesale market in China, Guzhen currently has more than 6,500 lighting factories and more than 70,000 employees. In 2008, the total output value of Guzhen Lighting Industry reached 16.5 billion yuan, with a total export value of 660 million US dollars, which is sold in more than 130 countries and regions around the world. However, under the impact of the global financial tsunami that began in the second half of 2008, the shortcomings of low-tech, low-value-added processing methods began to be exposed, and a large number of labor-intensive lighting companies were in trouble. The global financial crisis hit, the impact on the lighting industry in Guzhen is not small, forcing many lighting business owners to consider upgrading and transformation.
This time I came to the Macau research market, we are delighted to see several of the more competitive lighting brands that Zhongshan has grown up in recent years. These companies are not regressing in the face of adversity because they have advanced their technology in advance and are taking the initiative. Entering the overseas market, it provided a sample of the upgrading and transformation of the lighting industry for 6,000 lighting enterprises in Guzhen. Li Wuzhen, vice chairman of the CPPCC, said.
District Guangyao told reporters that Macau's entertainment venues have long operating hours and are extremely demanding on lighting projects. They not only need beautiful lighting styles, but also durable, and save electricity. Huayi Lighting is completely driven into the Macau market by its own technical strength. From 2007 to now, Huayi Lighting has invested hundreds of millions of dollars to transform technical equipment and processes, including mold centers and laboratories. And with Sun Yat-Sen University, Hunan Changsha National University of Defense Technology, Tsinghua University to carry out research and development cooperation in LED, electronic ballasts and industrial design. At present, the LED technology of Huayi Lighting has been ahead of the domestic and international industry.
In order to promote the upgrading of the lighting industry in Guzhen, the municipal government and the Guzhen Town Government have also introduced various policies to encourage enterprises to improve their management level, optimize the lighting industry structure, and implement enterprises that introduce high-level talents, technological innovation, and the introduction of advanced technology and equipment. Tax exemption and other preferential policies. Yu Xipen, secretary of the party committee of Guzhen Town, said that the soft and hard environment is both grasping. The internal and external markets are the development ideas of Guzhen Lighting. The ancient town starts from the aspects of creativity, R&D, brand promotion, technological innovation and industrial upgrading, and actively promotes the continuous upgrading of the lighting industry in Guzhen. To cultivate well-known world-class enterprises.
After the strength competition of the ancient town lighting enterprises and the strong support of governments at all levels, the Macau market has gradually accepted Zhongshan Lighting, and Zhongshan Lanzhou has established itself in the Macau market. At present, a number of Zhongshan lighting companies, such as Huayi Lighting and Shengqi Lighting, are constantly expanding their markets in Dubai, Las Vegas, the Middle East and India.
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