Today, drones are used in various fields such as aerial photography, pesticide spraying, electricity inspection, and illegal shooting. Before and after 2015, many companies poured into civilian drones. Millet, Tencent, Amazon, Google and other technology companies have joined. However, after more than a year of market buoyancy, the drone industry seemed to have quietly turned cold in the last quarter of 2016.
In early December of 2016, after Yilan Airlines was slashed by layoffs, another unmanned aerial vehicle company's zero-degree intelligence control was also revealed to lay off 166 people on the last day of 2016. Subsequently, Zero Jianzhi CEO Yang Jianjun responded to confirm the resignation of 134 people. Billion Airlines and Zero Degrees have all been seen as leaders in the field of drones. Does this indicate that this area is undergoing a reshuffle.
UAV industry consolidation eliminated soon
According to IDC's "2016 UAV Industry Report", the top three vendors in China's aerial drones market in the third quarter of 2016 were Dajiang, Zero Intelligence, and Parrot, which occupied by Dajiang. With a market share of 52%, zero-degree intellectual control accounts for 24.3%. However, zero-intellectual adjustment of the company's internal personnel, in view of many people in the industry, this is a sign that the drone industry is about to usher in integration and elimination.
According to Chen Tianchi, the person in charge of the Hangzhou Paige Technology, drones were suddenly hot in recent years, especially in the civilian sector. Many manufacturers launched drone products for aerial photography. However, the current form and application scenario of UAV products are still relatively single. “Zero-controlled pocket drones have indeed triggered a buying boom, but the products are relatively simple. If the product iteration does not keep up with the market demand, then the company will face difficulties. This may also be the reason why it considers optimizing the employee structure.â€
According to Chen Tianchi, in the 2017-2019 period, the drone market will face resource integration, and the entire industry will also be phased out after a round of market consolidation.
Zhu Chenling, head of Hangzhou Jinhong Digital, believes that the technical bottlenecks of current domestic aerial drone battery life and product applications still exist, and the market size of aerial drone will not show an explosive growth in the short term. The drone industry will Into the existing pattern of competition eliminated.
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