Technology is changing with each passing day. Maybe in the near future, you can imagine the following situation: Send a tweet on your shiny little dress, you will receive a notice when the sunglasses are lost, or let the gemstone ring in your hand become a message reminder.
Are you willing to wear such a futuristic line? This may be an unknown number, but research shows that in the future it will be an important indicator of your dressing style. According to Gartner's data, smart clothing is expected to surpass the hottest smart watches and bracelets next year, becoming the biggest winner in the wearable field, with shipments reaching an astonishing 26 million, and this figure was only in 2013. Poor 10,000.
Smart wearable devices such as Apple Watch and Fitbit have achieved good results in the market, which has caused many startups to smell business opportunities. They started to break ground in this field and armed the clothing and accessories with the latest smart technology. tooth".
Take Ringly, for example, it is a gemstone ring, but it can be connected to a smartphone, and it will vibrate or light up when you receive a message, email or a call. But what is its purpose? Maybe I want to help mobile addicts get a little away from the phone. The maker of this product, American ChrisTIna Mercando, said that it was because she didn't want to keep her phone on the table when she was out or eating with friends, but she didn't want to miss important information or calls.
"I don't want to miss any important information, but I don't want to be nervous about watching the phone, so the ring is the best reminder," she said. Mercando has its own philosophy of products, she believes that technology can not be above the design, design is the real core of the product.
“The products we need are not technology monsters, nor mobile phones. Our ultimate goal is to integrate technology into wearable devices. The reason you love it is not because of the advanced technology it carries, but because of its sophisticated design. ""
London's digital fashion design company Cute Circuit incorporates LED lights into its own products. They use existing communication technologies and smart textiles to make their smart clothing visual, interactive and playable. Jackets, skirts and wallets, these common clothing we have turned into magical products with digital and tweet display on their hands. The company's souls, Francesca Rosella and Ryan Genz, founded the Cute Circuit 11 years ago, which is even earlier than the current industry giants Apple and Samsung. But if you want to enter the wearable fashion world, Cute Circuit still has a long way to go.
“In 2004, no one knew what wearable smart technology was. At the time it was not on the company’s blueprint. It took us a long time to really realize its importance,†Rosella said.
At the 2010 Met Gala, the fruit sister wore a Cute Circuit skirt.
However, in 2010, Cute Circuit got a good opportunity to change the company's fate, because the fruit sister selected a skirt of their company and wore Met Gala, which is decorated with more than 3,000 colors of LED lights. On the day they sent the skirt to the fruit sister and returned to London, the fashion circle blasted the pot, and the fruit sister dressed up as the headline of various media. Therefore, Cute Circuit was on the cover of the fashion magazine WWD and became famous. “The media are rushing to report the dress of the fruit sister. The next day, Selfridges called to ask if we had a simpler style, and then we designed the best-selling Kdress.â€
The Cute Circuit team now has only eight employees and their headquarters is located in the Dick district of East London, a new literary district in London. The company was invited to participate in the New York Fashion Week in the past two seasons, each time with a new technology element to surprise the four-seat, such as Bluetooth clothing that can be controlled by the application. Their latest outfits even show the wearer's tweets in real time. Now you can only buy products on their official website, but soon these products will also be available on Net-a-Porter.
Some critics question the true purpose of wearable smart clothing in the market, but for startups, their goal is to solve the problem.
Sydney's Tzukuri company is a good example. They solved a problem that many of us are very upset about in summer, that is, sunglasses will disappear. Now, if you forget to take your sunglasses when you leave, his family's products will remind you in time.
"After losing a lot of eyes, we have a new idea to put a simple Bluetooth broadcast technology into a pair of glasses, and achieve the anti-lost effect without breaking the original cool appearance of the sunglasses." Tzukuri's Co-founder Michael Sutton said.
But there is a company called Intelligent TexTIles that really defines its purpose, and they will use wearable technology to revolutionize traditional military combat clothing. In the past eight years, the company in Surrey has received a £6 million ticket from the Canadian, British and US military, and was ordered to build a new generation of intelligent combat clothing for the military, implanting the circuit into the garment, allowing Single-phase power supplies replace complex battery packs. The company's co-founder AshaPeta Thompson said that their products have solved the army's long-standing distress, that is, the power supply equipment carried on the battlefield is too much.
"They brought more batteries to the front than the ammunition. As a result, the soldiers were tied up with a large line of flowers. They were inconvenient to move and were easily caught by trees or door handles."
Rachel Arthur, global senior editor of trend forecasting company WGSN, is interested in the vibrant wearable apparel market, although there are no products that really make people shine.
"Now the products are still very rubbish. Every time we talk about trendy wearables, we can't do without that element, such as LED lights, can display information or communicate through the chest, and most products contain communication properties. Ringly is a Very beautiful gem, but I think a vibrating ring is very tasteless, wearing it feels like a strange burden. Wearable accessories are very interesting, but in the future we will find more interesting things, such as new fabrics. â€
What can wearable technology bring to the future apparel and accessories industry?
"In the future, our goal is to make technology invisible for people. The current technologies, such as mobile phones and cameras, will be integrated into the clothing, and you can decide what to use according to your preference," Rosella said.
Mercando believes that smart clothing will enter the homes of ordinary people in the next few years. “You will buy smart clothes that match your personal style and are powerful.â€
Intelligent TexTIles will further strengthen their research on soldier equipment, but the company will turn to health and medical fields in the future. Thompson wants to develop products that help cerebral palsy patients, so that cerebral palsy patients can easily communicate with others through the buttons on the clothing.
“A lot of wearable clothing is still in the stage of selling gimmicks, but if you can solve a demand, you can get a product,†Thompson said.
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