Li Mantie joins Swiss Infinity Lehman Optoelectronics Sports Industry to add help

[Text / Gaogong LED Xu Chaopeng] On July 31, Lehman Optoelectronics (300162) announced that the company's actual controller, Mr. Li Mantie, intends to participate in the investment of not more than 25 million euros with other investors through a holding company established in Hong Kong. The equity investment of the Swiss Infront Group. The partners of this transaction are Wanda Group, IDG (International Data Group), Chinese Culture Fund, Oriental Pearl and so on.


Beijing 2022 Winter Olympics, Beijing was announced

On the same day, at the 128th Plenary Session of the International Olympic Committee in Kuala Lumpur, Malaysia, IOC President Bach announced that Beijing, China won the right to host the 24th Winter Olympic Games in 2022.

According to the author, Swiss Infinity Sports Media Group is the world's largest sports TV content production and broadcasting company, with strong resource advantages in the World Cup and Winter Olympics two world-class competitions, among which, it has a global leading in winter projects. Market discourse rights, among the 7 international sports associations of the Winter Olympics, Yingying represented 6 of them. The Beijing bid to host the 2022 Winter Olympics was successful, and the resources of Infront will have a positive effect on the development of China's winter projects and the development of China's winter sports.


Winter Olympics • Light and Shadow Show

In this regard, Lehman Optoelectronics' secretarial office said that it is currently the actual controlling shareholder of the company to invest in Switzerland's Infront, and the specific cooperation issues will continue to be discussed. Swiss Infront has resources in the field of winter sports, which can help the 2022 Winter Olympics. The success of the event, according to the current, cooperation with the Infront can also help Lehman Optoelectronics' sports strategy.

This is another masterpiece of Lehman Optoelectronics' sports industry since this year. In January of this year, at the company's sports marketing resources conference, Lehman Optoelectronics proposed the "three main lines, one means" sports industry development strategy: "three main lines" including deep farming football, mobile Internet (the first product 12th App) And the operation of the event, and "one means" is to use the capital platform of the listed company to achieve strategic direction through capital operation.

According to the current situation, the development goal of Lehman Optoelectronics' sports industry has obviously exceeded expectations.

The Lehman Optoelectronics Controlling Shareholders have far-reaching implications for Infront's investment:

1) Internationalization has taken an important step, from providing high-tech LED equipment for overseas events to establishing an relationship with international sports institutions through investment infront, and will have the opportunity to participate in the international sports market in the future;

2), the professional ability of Infront and the resources possessed by the company complement each other, which will help the company to better market and realize sports resources;

3) The surplus football and ice and snow projects of Infront are also the two main lines of great development space and active encouragement in China.

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