The eighth series of Korean dramas "Hyde, Jekyll, and Me," the American drama "Game of Thrones" and the eighth season of the "Big Bang" are the first overseas dramas Chinese netizens have seen this year. These dramas are no different from the usual foreign dramas. They only met the Chinese audience for more than half a year.
On April 1 of this year, the "Notice on Further Implementing the Regulations on the Administration of Online Film and Television Drama on the Internet" (Xin Guang Guangfa (2014) No.204) was officially implemented. The introduction of overseas drama requires that the overseas content purchased by the video site must hold a certificate. In accordance with the "Notice", the introduction of drama in the video site has "the number of restrictions, content requirements, pre-trial broadcast, unified registration" four main principles. Among them, the newly-launched overseas movie and TV dramas must have “full season footage†and be ready for submission with the subtitles. After the review and approval, the number of imported licenses can be broadcast on the line. This also means that the introduction of overseas dramas by video sites has entered a "time difference" model.
After the implementation of the "Notice" in the first quarter, on June 30th, Hyde, Jekyll and I of South Korea's SBS TV station passed the audit and became the first overseas licensed drama on the entire network; 10 days later, the "Big Bang" In the eighth quarter, he obtained the permission for the broadcasting of (Jing) Drama Network Character (2015) No. 0001, becoming the first American drama to obtain a license after the “External Orderâ€. On July 27th, Tenth Video’s exclusive “Game of Thrones†game was approved in the fifth quarter and it was granted a Quasi-broadcast license for (Guangdong) Drama Online (2015) No. 0001.
Some netizens are very angry at the “restricted foreign ordersâ€: “Is it not for compelling people to read piracy?†But in the opinion of many insiders, the “restricted foreign orders†have played a role in promoting the development of domestic cultural industries. A person in charge of a video site stated that the number of overseas drama broadcasts will definitely be reduced, domestic dramas and home-made dramas will have more room, and prices for overseas dramas will be expected to return to normal.
Chasing delays breed cloud piracy
The postponement delay is the most direct result of the “external orderâ€. Take the Korean drama Hyde, Jekyll, and Me as an example. This TV series is a drama performed by SBS TV station Korea on January 21, 2015 (a drama aired on Thursday, Thursday). The time for the drama to land in China was July 13, which was delayed by more than six months from South Korea.
For most people, the impact of chasing the drama is not significant. "Before you can't finish the drama you play, it's not that important to synchronize what's going on." A fan of Game of Thrones told reporters. However, those who have "just needed" for foreign dramas are very resistant to the "restricted orders." Surprisingly, of the ten fans who were interviewed by reporters randomly, nine said they would pursue the drama through other channels.
As they said, the reporter found that although some of the big BT websites have been shut down, and everyone’s subtitles group and other “foreign drama collections†have also been forced to make a transition, there are still many small, new BT websites that appear to netizens. Provide download resources. The latest means of piracy are all kinds of cloud disks. Fans will create their own groups in social applications and share cloud disk links and download passwords in groups.
Indeed, with the implementation of new regulations for the introduction and broadcasting of overseas film and television dramas, new problems have also emerged in the issue of piracy. Since the websites of overseas movie and TV dramas cannot be updated in real time with the broadcast progress of overseas works, the middle “window period†and cloud disk channels become new hotbeds for piracy.
"Hyde, Jekyll, and Me" began broadcasting on SBS television in South Korea on January 21, 2015. From the end of the update on March 26th, all types of piracy in the country have emerged one after another, among which the piracy of cloud disk sites is the most serious. 606 such infringing links accounted for 52% of all infringing links. The fourth season of the US drama “Game of Power†introduced by Tencent Video has seen 3,208 infringing links, which were discovered on Baidu’s cloud disk, in the ten days after the show began broadcasting on the US HBO TV online line on April 13, 2015. Infringement links 521 articles.
The specific mode of cloud disk infringement is: the video website (display end) is completed by the three non-small websites or netizens through webpages, microblogs, forums, post bars, etc. The player (tool end) is completed by the technology development enterprise and the server (storage) The platform is completed by another subject (cloud disk). The three links on the surface are isolated from each other and there is no connection. In fact, under the system of advertising alliances, the three are closely linked through the division of labor and cooperation, jointly implementing infringement, and sharing the sharing of advertising revenue.
Through sharing, subscription, and other functions, the cloud disk realizes the sharing and dissemination of content among users. All cloud disk users can also save the content resources obtained through these channels to their own cloud account and share it through channels such as forums, post bars, instant messaging tools, Weibo, and self-built websites, thus forming a pirated resource distribution. Closed loop.
For this phenomenon, the heads of a number of video sites have stated that they are responding. Last month, mainstream video sites such as Tencent, Sohu Video, Youku, Tudou, Phoenix Video, Iqiyi, Fifty-six, PPS, and PPTV initiated the formation of an Internet video legalization alliance. The convention has specific content for cloud storage piracy. The National Bureau of Copyright, the Internet Information Office, the Ministry of Industry and Information Technology, and the Ministry of Public Security have jointly launched the “Jianwang 2015†special action in early June. One of its focuses is to regulate the special rectification of network cloud storage space.
With regard to the implementation of the “Limiting Outer Order†policy, people in the industry hope to shorten and clearly review the time limit, increase the efficiency of the review, minimize the time difference between overseas film and TV dramas going on-line at home and abroad, and shorten the “empty window period†of the audience to effectively prevent clouds. Piracy. From this point of view, the significance of synchronizing chase drama is not just "being addicted to the eye".
Copyright fee polarization domestic drama self-made drama usher in spring
The delay of overseas drama is not without merit. Because broadcast time is later than overseas, major video sites can have sufficient time to survey the ratings of foreign users and online reviews. During the procurement process, video websites have greater bargaining power. However, it is also possible that there will be high prices for good dramas. Therefore, it is difficult to avoid the division of copyright fees.
This is particularly evident in Korean drama. Because the price of British and American dramas is high, the production costs of British and American dramas have always been very high and the quality is guaranteed. However, Korean production costs are not high, and the quality is also uneven. Procurement staff judge the price only from the popularity of the starring act, resulting in “spending big money for bad dramaâ€. In the summer of 2014, the actor of the Korean drama “Lovely for Me†was Rain. At the time, the introduction price of the drama was a record-breaking $3.2 million. However, the play’s storyline was old-fashioned and the ratings in Korea were also affected. Miserable defeat.
Insiders told reporters that the current high copyright price of Korean drama has dropped by about one-third. While perusing the “restricted foreign ordersâ€, in addition to delays, the restrictions on the number of foreign dramas have also had a significant impact on the domestic market. In 2015, the number of TV dramas that could be introduced was 30% of the number of domestically produced TV and TV dramas that were broadcast online in the previous year (2014). For the space reserved for the reduction of overseas drama in 2015, each video site will be filled with domestic dramas and home-made plays.
Youku Tudou, CEO of Youku Tudou, said at the promotion meeting before that, in 2015, it invested 600 million yuan in self-produced drama content, which doubled the investment announced in 2014. Zhang Chaoyang also said earlier that he hopes that the 2015 self-produced drama investment will be twice as much as in 2014, and the self-produced drama will surpass the variety show and become the category next to the TV drama in Sohu's video layout.
In addition, "cooperation between Chinese and foreign companies", especially cooperation with Korea, which is extremely good at idol production, will be very promising. In cooperation with Korean companies, launching homemade content with Korean drama is likely to become a popular model.
On April 1 of this year, the "Notice on Further Implementing the Regulations on the Administration of Online Film and Television Drama on the Internet" (Xin Guang Guangfa (2014) No.204) was officially implemented. The introduction of overseas drama requires that the overseas content purchased by the video site must hold a certificate. In accordance with the "Notice", the introduction of drama in the video site has "the number of restrictions, content requirements, pre-trial broadcast, unified registration" four main principles. Among them, the newly-launched overseas movie and TV dramas must have “full season footage†and be ready for submission with the subtitles. After the review and approval, the number of imported licenses can be broadcast on the line. This also means that the introduction of overseas dramas by video sites has entered a "time difference" model.
After the implementation of the "Notice" in the first quarter, on June 30th, Hyde, Jekyll and I of South Korea's SBS TV station passed the audit and became the first overseas licensed drama on the entire network; 10 days later, the "Big Bang" In the eighth quarter, he obtained the permission for the broadcasting of (Jing) Drama Network Character (2015) No. 0001, becoming the first American drama to obtain a license after the “External Orderâ€. On July 27th, Tenth Video’s exclusive “Game of Thrones†game was approved in the fifth quarter and it was granted a Quasi-broadcast license for (Guangdong) Drama Online (2015) No. 0001.
Some netizens are very angry at the “restricted foreign ordersâ€: “Is it not for compelling people to read piracy?†But in the opinion of many insiders, the “restricted foreign orders†have played a role in promoting the development of domestic cultural industries. A person in charge of a video site stated that the number of overseas drama broadcasts will definitely be reduced, domestic dramas and home-made dramas will have more room, and prices for overseas dramas will be expected to return to normal.
Chasing delays breed cloud piracy
The postponement delay is the most direct result of the “external orderâ€. Take the Korean drama Hyde, Jekyll, and Me as an example. This TV series is a drama performed by SBS TV station Korea on January 21, 2015 (a drama aired on Thursday, Thursday). The time for the drama to land in China was July 13, which was delayed by more than six months from South Korea.
For most people, the impact of chasing the drama is not significant. "Before you can't finish the drama you play, it's not that important to synchronize what's going on." A fan of Game of Thrones told reporters. However, those who have "just needed" for foreign dramas are very resistant to the "restricted orders." Surprisingly, of the ten fans who were interviewed by reporters randomly, nine said they would pursue the drama through other channels.
As they said, the reporter found that although some of the big BT websites have been shut down, and everyone’s subtitles group and other “foreign drama collections†have also been forced to make a transition, there are still many small, new BT websites that appear to netizens. Provide download resources. The latest means of piracy are all kinds of cloud disks. Fans will create their own groups in social applications and share cloud disk links and download passwords in groups.
Indeed, with the implementation of new regulations for the introduction and broadcasting of overseas film and television dramas, new problems have also emerged in the issue of piracy. Since the websites of overseas movie and TV dramas cannot be updated in real time with the broadcast progress of overseas works, the middle “window period†and cloud disk channels become new hotbeds for piracy.
"Hyde, Jekyll, and Me" began broadcasting on SBS television in South Korea on January 21, 2015. From the end of the update on March 26th, all types of piracy in the country have emerged one after another, among which the piracy of cloud disk sites is the most serious. 606 such infringing links accounted for 52% of all infringing links. The fourth season of the US drama “Game of Power†introduced by Tencent Video has seen 3,208 infringing links, which were discovered on Baidu’s cloud disk, in the ten days after the show began broadcasting on the US HBO TV online line on April 13, 2015. Infringement links 521 articles.
The specific mode of cloud disk infringement is: the video website (display end) is completed by the three non-small websites or netizens through webpages, microblogs, forums, post bars, etc. The player (tool end) is completed by the technology development enterprise and the server (storage) The platform is completed by another subject (cloud disk). The three links on the surface are isolated from each other and there is no connection. In fact, under the system of advertising alliances, the three are closely linked through the division of labor and cooperation, jointly implementing infringement, and sharing the sharing of advertising revenue.
Through sharing, subscription, and other functions, the cloud disk realizes the sharing and dissemination of content among users. All cloud disk users can also save the content resources obtained through these channels to their own cloud account and share it through channels such as forums, post bars, instant messaging tools, Weibo, and self-built websites, thus forming a pirated resource distribution. Closed loop.
For this phenomenon, the heads of a number of video sites have stated that they are responding. Last month, mainstream video sites such as Tencent, Sohu Video, Youku, Tudou, Phoenix Video, Iqiyi, Fifty-six, PPS, and PPTV initiated the formation of an Internet video legalization alliance. The convention has specific content for cloud storage piracy. The National Bureau of Copyright, the Internet Information Office, the Ministry of Industry and Information Technology, and the Ministry of Public Security have jointly launched the “Jianwang 2015†special action in early June. One of its focuses is to regulate the special rectification of network cloud storage space.
With regard to the implementation of the “Limiting Outer Order†policy, people in the industry hope to shorten and clearly review the time limit, increase the efficiency of the review, minimize the time difference between overseas film and TV dramas going on-line at home and abroad, and shorten the “empty window period†of the audience to effectively prevent clouds. Piracy. From this point of view, the significance of synchronizing chase drama is not just "being addicted to the eye".
Copyright fee polarization domestic drama self-made drama usher in spring
The delay of overseas drama is not without merit. Because broadcast time is later than overseas, major video sites can have sufficient time to survey the ratings of foreign users and online reviews. During the procurement process, video websites have greater bargaining power. However, it is also possible that there will be high prices for good dramas. Therefore, it is difficult to avoid the division of copyright fees.
This is particularly evident in Korean drama. Because the price of British and American dramas is high, the production costs of British and American dramas have always been very high and the quality is guaranteed. However, Korean production costs are not high, and the quality is also uneven. Procurement staff judge the price only from the popularity of the starring act, resulting in “spending big money for bad dramaâ€. In the summer of 2014, the actor of the Korean drama “Lovely for Me†was Rain. At the time, the introduction price of the drama was a record-breaking $3.2 million. However, the play’s storyline was old-fashioned and the ratings in Korea were also affected. Miserable defeat.
Insiders told reporters that the current high copyright price of Korean drama has dropped by about one-third. While perusing the “restricted foreign ordersâ€, in addition to delays, the restrictions on the number of foreign dramas have also had a significant impact on the domestic market. In 2015, the number of TV dramas that could be introduced was 30% of the number of domestically produced TV and TV dramas that were broadcast online in the previous year (2014). For the space reserved for the reduction of overseas drama in 2015, each video site will be filled with domestic dramas and home-made plays.
Youku Tudou, CEO of Youku Tudou, said at the promotion meeting before that, in 2015, it invested 600 million yuan in self-produced drama content, which doubled the investment announced in 2014. Zhang Chaoyang also said earlier that he hopes that the 2015 self-produced drama investment will be twice as much as in 2014, and the self-produced drama will surpass the variety show and become the category next to the TV drama in Sohu's video layout.
In addition, "cooperation between Chinese and foreign companies", especially cooperation with Korea, which is extremely good at idol production, will be very promising. In cooperation with Korean companies, launching homemade content with Korean drama is likely to become a popular model.
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