The automotive industry is about to face the drastic changes. Two years ago, experts went to "the change in customer behavior has caused the automotive industry to face an important turning point, that is, customers have changed from the traditional 'purchasing car products' to the 'mobile mode' consumption." The subtle relationship between car manufacturers and taxi applications over the past two years can confirm this view.
Volkswagen and Gett teamed up on May 24, Volkswagen Group invested $300 million in Gett on-demand mobile travel service providers to enter the car sharing field and expand the taxi service market in Europe. The purpose of Volkswagen Group's participation in car sharing is to achieve significant sales growth by 2025 with this new business model. Volkswagen Group CEO Muller said that Volkswagen plans to become the world's leading mobile travel provider by 2025.
Toyota Motor Strategic Investment Uber teamed up
On May 25, Uber announced that Toyota Motor has made a strategic investment in the company. According to the investment agreement signed by the two parties, Toyota will join Uber to provide a rental plan for the new Uber driver. Car buyers can rent a car through Toyota Financial Services Group and pay for the car by Uber. The program is also an extension of Uber's Vehicle SoluTIons solution. After the alliance, while the initial cooperation between the two parties was mainly concentrated on car sharing, the long-term goal of the two companies was to cooperate in the field of driverless cars. Uber and Toyota will also explore other mobility services and plan to collaborate in research and development.
BMW invests in Scoop carpool application company
The BMW Group revealed on May 25 that its venture capital arm, iVentures, has provided an investment amount for California carpooling application company Scoop. It is understood that Scoop's application software can connect people in neighboring communities and work areas to share the car together. BMW has always been actively seeking cooperation in the field of mobile travel, aiming to create "the ultimate travel tool."
GM invested $500 million in Uber's old rival Lyft. Announced the acquisition of Sidecar, the third-largest car sharing platform in the United States. In addition to mergers and acquisitions, GM also developed its own car software - Maven, which entered the Boston and Washington areas in May.
Ford acquired a British car company and formed a mobile Internet team to test its own mobile travel software "Dynamic Shuttle". Ford is currently seeking partners to transform into a car and mobile travel company.
Domestic car company
GAC Group announced at the beginning of the year that the company plans to participate in Uber China B round of financing of 100 million US dollars, and BAIC Group also signed a strategic cooperation agreement with Didi.
Shenlong Automobile released the five-year medium-term business plan “5A+â€. In this new medium-term plan, the transformation of “travel service providers†has become the biggest highlight. Catering to the trend of automobile intelligence, it is increasingly difficult for car companies to rely solely on selling cars to make profits. The transformation of automobiles is the general trend.
This new form of cooperation shows that the traditional automobile manufacturing industry is interested in infiltrating into the emerging mobile services sector. From the perspective of cooperation, it mainly involves car rental, car sales, used cars, new energy vehicles and driverless driving.
Why do car companies prefer taxi software?
The reasons why automakers collectively invest in taxi software can be summarized as follows: First, alternative travel modes represented by car sharing are gradually emerging, private car demand is decreasing, automakers need to expand sales channels; second, paving the way for driverless cars.
Expand sales channels
Due to the rapid development of mobile Internet applications, alternative travel modes represented by car sharing are gradually emerging worldwide. The car sharing service demonstrates the market potential of on-demand mobility and creates a technology platform for developing mobile travel business models.
In the Internet era, time-sharing, carpooling, taxis, and special cars have gradually become hot words, reflecting the market's strong demand for car sharing. Uber has announced that its goal is to end car ownership. The implication is that consumers in the future do not need to buy a private car, relying on taxi software to meet travel needs. This means that private cars will not be as important in the future. Ford Motors has also publicly expressed concern about the decline in demand for private cars due to the rise of car sharing.
Traditional car companies have taken a fancy to this market, and have invested in carpooling companies and turned to car sharing services. Car companies have realized that they can turn carpooling companies into stable consumers of various models, especially hybrid cars and electric cars. Moreover, carpooling services or short-term rental companies can enable consumers to have more understanding of previously neglected brands and provide consumer data for car companies to analyze consumer groups.
Second, it is intended to be unmanned
From the current point of view, the cooperation of car companies investing in taxi software is more limited to the development of private car business, and does not directly involve the development of driverless cars. This cross-border cooperation is undoubtedly paving the way for driverless driving.
Autopilot technology requires map data accuracy to the order of centimeters. It is necessary to be able to automatically adjust the calculation process in the face of heavy snow and heavy weather. This is a process that requires a long time to improve maturity. On the urban route with high population density, accumulating map data is obviously the strength of taxi software. The taxi software has a large number of trial users and massive route data, so the driverless car will be the first to apply to the taxi software for data accumulation and adjustment. Once the driverless car starts to be used in batches, it will undoubtedly allow Uber and Didi to obtain a large number of ready-to-use vehicle resources, which will greatly reduce the manpower cost of the operation and generate huge economic benefits.
The participation of car companies in the development of driverless cars through cooperation with taxi software is undoubtedly more efficient and complementary.
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