Channel: Professional e-commerce share approaches 40%
During the 8.18 period, Jingdong had thrown 100 million welfare sworn home appliance status. Suning teamed up with Tmall to defend its home share. According to AVC online monitoring data, in the sales of OTT boxes in August, the number of professional e-commerce vendors surpassed 40%, and the sales volume was 224,000, accounting for 38.8%, up by 10.8 percentage points month-on-month. Platform e-commerce sales volume was 350,000, accounting for 60.6%, a decrease of 11% compared to the previous quarter; other e-commerce companies were eye-catching, with sales volume of 0.25 million units, accounting for 0.6%, up 0.3% from the previous quarter.
Brand: Xiaomi wins gold cat picking silver
According to On-line Cloud Network (AVC) online monitoring data, the number of brands sold in the OTT market in August was 136, an increase of 4 brands from the previous month. In August, the average price of the TOP4 brand market rose by 5%, with a market share of 54.9% and a decrease of 4.6 percentage points from the previous quarter. The market share of the TOP10 brand was 77%, a decrease of 5 percentage points from the previous quarter.
In August, the average price of the main sales model of the OTT market Tmall Box rose 2% month-on-month, its market share fell to second, and its sales volume was 103,000 units, accounting for 17.9%; Xiaomi won the market share with sales of 130,000 units. , accounting for 22.5%; Infik maintains its market position, with sales volume of 42,000 units, accounting for 7.4%; Skyworth Box's main sales model's average price decreased by 1% month-on-month, and its market share advances into the top four with sales of 41,000 units. Than 7.2%.
Product: Eight boxes promote UHD sought after
During the period of 818, the eight-core OTT box was promoted, and the market share increased significantly. According to AVC online monitoring data, the average price of the eight-core OTT box dropped by 3% in August and the sales volume reached 18,000 units. This was 3.2%, a 1.3% increase from the previous quarter; and the sales volume of quad-core OTT boxes was 469,000, accounting for 81.2% of the total, which was a 1.4% decrease from the previous quarter. During the 8.18 period, 4K was the subject of box promotion, which was sought after by the market. According to AVC online monitoring data, the sales volume of UHD OTT box in August was 161,000, accounting for 27.9% of the total, which was a 4.1% increase from the previous month. Percentage.
Price: 300-499 Price segment share increase
With the return of the order of competition in the OTT box market, low-price competition gradually withdrew from the stage. According to AVC online monitoring data, the overall average price of the OTT box market in August was 254 yuan, an increase of 4.4% from the previous quarter, and the average price increased for the fourth consecutive month; the sales volume of the main sales segment was 100-299. It was 410,000 units, accounting for 71% of the total, which was a drop of 7 percentage points month-on-month. The sales volume of the 300-499 price segment was 100,000 units, which accounted for 17% of the total, which was an increase of 5 percentage points from the previous quarter.
In summary, Ovid Cloud Network (AVC) analysis believes that intelligent television as the core of the living room economy is gestating a huge ecological value, and it is expected that the economic value of the living room will reach 230 billion yuan in 15 years. OTT box, as one of the entrances to the intelligent television, faces the huge potential of the living room economy, and the growth of its market size will continue to be maintained.
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