"Use the core to guard every breath" 3M sensory purification new experience

Right now in the early winter, the smog weather is frequent, and pm2.5 has started to re-enter the headlines. Every winter, how to prevent PM2.5, how to do respiratory protection, how to choose respiratory protection products, has become a concern of many people. hot topic. In order to let more consumers have a deeper understanding of respiratory protection technology, a unique experience exhibition - "guarding every breath with the core" 3M sensory purification new experience exhibition opened in Beijing 798 Jinghu art space, through For the three-day exhibition, 3M first conducted a comprehensive respiratory protection science for the public, which opened a journey of pure breathing experience.

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In addition, in this experience exhibition, 3M also launched a new children's PM2.5 particulate protective mask. This mask was developed by a team of 3M Chinese and American technical experts for two years. Based on the targeted product design of children aged 7-12, it was developed after hundreds of children's face measurement and mask adhesion test.

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User experience

For the first time, 3M's children's masks cover children from seven years of age and older, and overcome the problem of mask adhesion caused by differences in face size.

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It is reported that this is the first child mask based on the test of real-life adhesion test for children of the age based on the age of children and tested by the domestic third-party authority, through the whole body of the particulate matter protection authority standard GB2626-2006, achieving breakthroughs in the field of respiratory protection. .

Air purification consumer market expansion respiratory protection public education is an urgent task

In recent years, air purification products have become the consumer goods field competing by many domestic and foreign brands. According to the “2016-2020 China Air Purifier Market Deep Research and Investment Prospect Forecast Report”, the domestic indoor air treatment industry has reached 30 billion RMB. Although the market continues to expand, consumers are increasingly aware of the importance of respiratory protection, but many consumers are confused by the endless stream of respiratory protection products.

As a world-renowned diversified technology innovation company, 3M Company, founded in 1902, launched the Refuse-type particulate protective mask in 1972 and obtained the National Institute of Occupational Safety and Health (NIOSH) standard certification. With 50 years of experience in respiratory protection technology, 3M hopes to showcase the respiratory protection “core” technology through the 3M sensory purification new experience exhibition with “core guarding every breath”, and also let consumers through various ways such as expert rumors and hands-on experiments. Understand the truth about air purification.

Stephen Shafer, President of 3M Greater China, said at the opening ceremony: “3M has always been committed to improving people's lives with innovative technology, and has been striving to improve the core technology of respiratory protection for many years while continuously optimizing consumers in the Chinese market. Product experience, we hope to let professional, efficient and safe respiratory protection technology into millions of Chinese families. We also hope that through this exhibition, visitors can be more intuitive about 3M's concept and respiratory protection core technology. Clear understanding and more scientific air purification and respiratory protection."

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24-hour air purification experts use "core" technology to guard every moment of purity

Regardless of the respiratory protection product, the filter element is at its core. 3M has been working in the field of respiratory protection for half a century. Its NIOSH-certified 3M maintenance-free protective mask, folding 9000 series protective mask for Chinese face design, and 9000 series protective mask with activated carbon layer have been The vast majority of consumers are familiar with. The products have been extended from the occupational protection fields of industry, medical treatment, scientific research and other fields to the civilian field. From personal respiratory fields such as protective masks to product categories such as household and car air purifiers, 3M has never stopped the pace of innovation and is constantly updated. Core" technology.

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The staff conducted a mask test for the guests.

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3M cold flow valve performance demonstration

3M's electrostatic electret non-woven filter combines a variety of innovative technologies. As the core of respiratory protection technology, it is widely used in protective masks, household and car purifiers, etc., providing consumers with an all-weather respiratory protection experience. The electrostatic electret non-woven filter can effectively resist all kinds of granular air pollutants including bacteria and virus particles by filtering the most difficult to filter particles and other particles in the air with aerodynamic diameter of 0.3 microns; The technology increases the filtration efficiency by loading long-acting electrostatic charges on the surface of the fiber without increasing air resistance. 3M's innovative high-efficiency and low-resistance design increases the clean air output of the purifier, enabling efficient filtration and passage. The balance between the air volume.

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The newly launched 3M children's PM2.5 particle respirator not only incorporates the 3M core electrostatic electret technology, ensuring filtration efficiency, but also has excellent adhesion through various intimate designs for children's characteristics. And comfort: 3D three-dimensional sponge nose pad helps to fit the face, and it can greatly improve the nose comfort while ensuring the tightness of the nose; its head-worn belt design further enhances the wear of children. In addition, the inner layer of non-woven fabric is soft and soft, and is more suitable for children's facial skin; the outer layer of non-woven fabric has a clear pattern, soft color, and is closer to the aesthetic standards of children.

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The new experience of sensory purification triggers the feeling of "core"

This immersive breathing experience exhibition is also the first time for 3M to present a new experience of sensory purification in the face of the Chinese public with a variety of scientific and technological means, and a new interpretation of 3M air purification technology.

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"Use the core to guard every breath" 3M sensory purification new experience exhibition is divided into see | core history, touch | core air, probe | core net, listen | core truth, enjoy | core space, sense | core guard six parts, Fully mobilize the visitors' visual, tactile and auditory senses to create an immersive sensory experience, allowing visitors to experience 3M's “core” technology in a multi-dimensional way.

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Entering the entrance of the giant 3M respirator cold flow exhalation valve as a prototype, passing through a scaled-up analog filter, visitors can be placed in the "See | Core History" exhibition area, through the demonstration screen, historical wall on the air purification technology The history of development has an intuitive understanding. Enter the “Touch | Core Air” exhibition area, and at the touch of a button, visitors can see how the various air pollutants in the miniature city are equipped with 3M “core” technology products for rapid adsorption.

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Into the "exploration | core net", consumers can demonstrate the principle of air purification through interesting interactive experiments. Enter the "Listen to the Core Truth" exhibition area. Visitors wearing earphones can get ridiculous misunderstandings and glimpses in daily life. For example, "Is the air purifier equal to the filter and fan?" Dispelling doubts and rumors. Finally, immersed in the simulation environment of “Enjoy the core space”, visitors can experience the difference of indoor and outdoor air and witness the changes brought by 3M air purification technology.

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On the opening day of the exhibition, many guests, media and the public were attracted to visit and experience the breathing purification experience of 3M “core”. The site was clarified and educated on the purchase and misuse of air purification products.

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3M protective mask series products, household and car purifier series products have entered the life of more and more Chinese people, allowing consumers to take effective protective measures in time when faced with the health threats caused by air pollution. Breathe freely and freely.

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