In the US electrical appliance retail stores that are regarded as the global trend benchmark market, curved TVs are not as beautiful as they were two years ago. Except for Samsung ’s sporadic prototype display, there are hardly any other brands displaying curved flat-screen TVs. Western consumers' sense of alienation is getting stronger.
"Better definition, easier to use operation, and larger size" are the three preferred conditions for choosing a smart flat-screen TV listed in random interviews with American consumers. In the evaluation, the vast majority of people think that "Edge-to-Edge TV" is more stunning than "Curved TV", but American consumers do not think that TV form itself is one of the most important options.
Contrary to the American consumer's straits, from 2018 onwards, the Eastern market has set off a trend debate on whether to choose a "full screen" TV or a "curved screen" TV.
According to home grid, the penetration rate of the curved TV market in the first quarter of 2018 accounted for 3.2%, and the market acceptance was lower than expected. This is the first decline in the history of curved TV promotion. People in the TV industry told HEA that 2018 may be the turning point for curved TVs falling from their peak, and the successor in the high-end market will be full-screen TVs.
Correspondingly, the full-screen TV has entered the high-end market competition at a very high growth rate. The consumer believes that the full-screen TV brings a stronger sense of satisfaction and the market favorability rises sharply, which makes it suspected of being sold. Curved TVs have become more lonely in the market.
In fact, full-screen TV is not a new product in 2018. With the concept of full-screen smartphones popular in the past two years, screens with higher screen ratios have also entered the consumer field on TVs. As early as May last year, China TV brand Skyworth has launched three full-screen TVs in the H7 series. At the 2018 CES show in the United States, more TV brands joined the ranks of full-screen TVs, and Skyworth launched its upgraded H7 and H9 full-screen TV series.
According to the home grid, mainstream full-screen TVs use GOP technology to remove the drive circuits on both sides at the LCD panel level to achieve almost zero borders on the top and left and right sides. Domestic brands such as Skyworth, Changhong, Konka and Japanese and Korean TV brands The full-screen TV launched during the year has become the flat-screen TV product with the highest screen share and the highest attention.
"Strictly speaking, full-screen TVs and borderless TVs are not products of the same era," panelists said to the home grid. "In the early days, because the LCD module could not achieve ultra-narrow borders, the so-called TV borderless is just a packaging process. The ultimate of today ’s full-screen TVs is that they achieve borderlessness at the panel level, coupled with ultra-narrow bezel packaging, to achieve a strict TV high screen ratio ".
Full screen brings new desire and imagination of future technology"In fact, curved TVs and full-screen TVs are not the subject of horizontal comparison, because from a technical point of view, the two are not on a channel at all," said panel expert Xiangjia.com, "full-screen TVs can help Be wider, and curved screen TVs only meet the immersion of the audience in stages, but in fact, the scope of application has become narrower, it is just a temporary product of the old era of flat-screen TVs. "
In addition to satisfying the market's desire for new forms of TV, full-screen display can also bring more technological imagination. In the Surface Hub 2 demo just released by Microsoft, it shows the future of home and office splicing walls, not only a full future experience, but also wrote a new footnote for the application scene for a full-screen display.
Another technology application scenario for full-screen TVs is also coming out. At present, all flat-panel TVs are 16: 9 specifications. 21: 9 will gradually become the mainstream in the form of next-generation smart TVs. All the information flow in the network also means that it is no longer just a dream to enter a 100-inch ultra-wide TV.
Even if there is currently no 16: 9 profile TV, but because the left and right borders of the full-screen TV are almost zero, users may connect two full-screen TVs in parallel by "splicing" to realize the home data wall through peripheral modulation The technology life scene of multi-video playback or data streaming at the same time on the same screen.
The wide application of full-screen TV will bring more advanced display modes, more technological imagination, and closer to future scenes.
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