The number of Internet users in China surpasses 500 million people per week for 20.5 hours per week

The proportion of netizens using mobile phones to access the Internet increased from 69.3% at the end of last year to 74.5%.

On the previous day, the China Internet Network Information Center released the “Statistical Report on the Development Status of China’s Internet in 2012”, which stated that by the end of 2012, the number of Internet users in China had reached 564 million, and the Internet penetration rate was 42.1%, maintaining a low growth rate, and the number of mobile Internet users was 4.2. Billion, the annual growth rate reached 18.1%, far exceeding the overall increase of Internet users.

In addition, Chinese netizens average 20.5 hours of Internet access per week, which averages about 3 hours per day.

Mobile Internet users increase by 64.37 million

Statistics show that the growth rate of the number of Internet users nationwide is low, but the number of mobile Internet users is growing at a rapid rate. As of the end of 2012, the number of Internet users in China reached 564 million, and the Internet penetration rate was 42.1%, an increase of 3.8% from the end of 2011. In 2012, the number of mobile Internet users in China was 420 million, an annual growth rate of 18.1%, and the proportion of mobile Internet users rose from 69.3%. To 74.5%, this means that more than 70% of Internet users will use mobile phones to access the Internet.

In addition, the number of people using mobile phone online shopping was 2.36 times that of 2011; the proportions of mobile phone group purchase, mobile phone online payment, and mobile internet banking among mobile internet users all increased, and the growth rate of users of these three types of mobile applications exceeded 80%.

Sichuan Internet users have huge potential for growth

The report also analyzes the composition of netizens across the country.

From a geographical point of view, the number of Internet users in Sichuan is 25.62 million, and the growth rate of Internet users is 14.9%, an annual increase of 3.32 million, and the growth rate ranks eighth in the country; the number of websites is 82942, ranking ninth in the country. However, the current penetration rate of Internet users in Sichuan is 31.8%, ranking only 25th in the country, and the growth potential is huge. At present, the highest penetration rates of Internet users are Beijing, Shanghai and Guangdong.

According to the report, the ratio of males and females in Chinese netizens is approximately 1.26:1, which is basically the same as in 2011. The proportion of primary and secondary school students and below has increased from 8.5% to 10.9%. . The proportion of people in the age group has improved to varying degrees, but the age group with the highest penetration rate is still 20 to 29 years old, which is now the “80s after” and “90s after”. The percentage of netizens whose monthly income rose above 3,000 yuan continued to increase, reaching 28.8%, which was 6.5 percentage points higher than at the end of 2011.