Yesterday (18th) at 10:30 in the morning, the 8th China Ancient Town International Lighting Fair opened the "Red Hijab" to welcome visitors from all directions. The aftermath of the financial crisis sweeping the world has not retreated, is the "conventional economy" showing a dim color? According to the reporter's observation, the ancient town lighting square was crowded with merchants at home and abroad in the morning, and the haze of people's hearts swept away. At the exhibition site, the reporter heard the most words spoken by the merchants: "The signs of economic recovery are becoming more and more obvious, and the orders are taken early to seize the market.
The number of booths reserved for this year's Light Expo was the highest ever. According to statistics, there were 600 exhibitors and 2,156 booths this year. At the opening ceremony, the Guzhen Town Government signed a contract for the purchase and sale of RMB 4 billion and RMB 2 billion respectively with the China Lighting City of Changzhou Zou District and Chengdu Jinfu Lighting City, indicating that the pace of recovery of the lighting industry has become more stable.
â– Foreign trade picks up: the contract amount is smaller and the order is more
In the past, the success of the 7th Light Expo was accumulated for the “Lights†ancient town, and it also accumulated a high reputation and popularity. Even after the impact of the global financial crisis, the Light Fair can still go upstream.
“European and American markets are still in the doldrums, but new international buyers are constantly emerging. The new buyers exposed to the Expo this year are mostly from South America, Brazil, the Middle East and other places.†Guzhen Township is the deputy mayor of the industry. Wei Hongrui told reporters.
Yuan Weimin, a Zhongshan citizen who came to visit, told reporters: "The popularity of this year's Expo is still very strong. It feels a little different. The number of merchants from the Middle East is significantly higher than in previous years." Officially announced, more than 100 from around the world on the opening day. Professional buyers from countries and regions come to the Fair to negotiate purchases.
The proportion of ancient town lighting products exported accounts for about 40% of the entire industry. Affected by the financial crisis, the export volume of Guzhen lighting industry continued to decline in the first two quarters of this year, but the trend of decline in the third quarter has been curbed. “In the third quarter, the export volume decreased by 15% compared with the same period of last year, but the number of orders for export increased by 3%. Compared with the financial crisis, the foreign trade transaction volume is smaller. However, the number of orders for foreign manufacturers to order lighting products has increased. We are looking forward to positive growth in the fourth quarter." Wei Hongrui said.
â– Strong domestic sales: 80% of buyers are from China
Contrary to the ambition of the ancient town to prepare to enter the global market, the current transformation direction of many lighting companies is mostly to withdraw from the international market. “It is obvious that the domestic market is recovering faster! Domestic sales are better than export sales. It is necessary to rely on a domestic sales manager of the “China White Lighting Top 100†Xiaobailong.
Wei Hongrui said that 80% of the buyers of the Guzhen Light Fair are domestic merchants. In response to market changes and actual needs of enterprises, the organizing committee of this year's Light Expo has adjusted the ideas for recruitment, attracted more companies to focus on the domestic market, and attracted a number of enterprises that turned to the domestic market. “Dongguan Taiwanese Business Association has organized more than 10 export-oriented Taiwan-funded enterprises that have been greatly affected by the financial crisis to stay in the marketing platform of Guzhen.â€
â– LED favored: to seize the future market products
In the Lighting Square Exhibition Hall, the LED area covers an area of ​​more than 1,200 square meters. The exhibitors are involved in traffic lights, displays, high-power outdoor lighting, etc., indicating that the ancient town LED technology has developed from general landscape lighting to general lighting.
"The LED industry is booming. We have applied for a utility model patent for the solar LED landscape tree, which has been unveiled at this year's Light Fair." Goya Lighting is a company specializing in the production of LED landscape trees, which is currently in the Expo Pavilion. The LED area won the special booth. Shi Zhiwei, general manager of the electrical appliance factory, revealed that LEDs are becoming more popular this year and demand will be even greater.
In the exhibition area of ​​Huayi Lighting & Lighting Co., the high-power LED street light products have become “starsâ€, attracting a large number of merchants to stop. General Manager Zhou Yong told reporters: "This is a product focusing on the future market. We are going to develop five or six LED street light products. LED street lights are more than 60% more energy efficient than other lighting products."
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