On July 6th, four leading companies in the industry, Storm Technologies, Sunsat, Aofei Animation, and Three Digital Audio and Video, held a press conference to announce the establishment of a joint venture company. According to the agreement, the four parties will build an "Internet + industry" ecosystem by providing in-depth integration of superior resources in content production, content playback, hardware development, and logistics services to provide users with a full-process differentiated service.
In this regard, the industry sources said that storm technology into the Internet TV field can be described as "a new way," and came out with a millet, music as a completely different way out, this "abnormal" way but because of seizing the development of Internet TV "fractal integration "The essence is to find a "shortcut" for the development of the Internet TV industry.
Relying on the "2+3" Model to Create Original O2O Mode
In the past two years, the tangible results of the physical industry and Internet companies “hugâ€, who will become the next cross-border case has always been the focus of industry speculation, and Stormware and Sunshun’s “hand in hand†has finally allowed all speculations to settle. .
It is understood that the cooperation between Stormwind Technologies and companies such as Ritsushun has obvious "Internet +" genes. The cooperation is based on the behavior of netizens, based on the Internet brand, and supported by the Internet shareholding structure. It can be said that Completed the modeling of a typical model of "Internet +" between Internet companies and physical industry companies. The new joint venture company will first enter the Internet TV market, relying on the quality resources of all parties to create platform-level products storm TV.
According to Liu Yaoping, the "first person in the definition of Internet TV," the most important feature of "Storm TV" is the effective landing of the "2+3 model" model. In Liu Yaoping's eyes, the ideal condition for Internet TV companies should be the "2+3 model": The so-called "2" refers to the equity structure and assets of Internet brands and the Internet; the so-called "3" includes three things: First, Supply chain, logistics and service, and experience shop.
This "Internet + industry" model is fundamentally a full-process O2O. Different from Xiaomi and LeTV’s Internet TV route, Storm TV will pay more attention to the integration of virtual and real resources, construct an ecosystem of win-win and sharing with an open attitude, from product research and development to sales experience to delivery service, and until big data analysis and utilization. A complete set of closed-loop processes has been formed to allow users to always participate in product innovation and continuously promote the emergence of new products and new services.
Leverage "virtual and practical integration" resources to solidify the foundation of high storm TV starting point
"Storm TV does not start from scratch, but relies on the advantages of channel resources combined with daily realism, strong user resources and high-quality content of storm technology to achieve leapfrog development." According to Feng Xin, CEO of Storm Technology, Internet companies and entities The "Internet+" model of industrial enterprises must be backed by the core competitiveness of the real industry. With the support of storm science and technology and Japan and Japan's advantageous resources, Storm TV has taken the lead in these starting points from the beginning. Internet TV company.
According to the relevant person of the new joint venture company, Feng Xin said that the core competitiveness of the entity companies is mainly refers to the channel resource advantages of integration of Japan and Japan. According to statistics, Riri Shun currently owns the largest integrated virtual network in China, especially its ability to differentiate into households in the field of large-scale logistics and transfer and integration has become an important asset for the development of the entire industry. This differentiated advantage in networks, channels, services, etc. is not available to other companies, and it is difficult to replicate.
As Zhou Yunjie, CEO of Haier Group, stated at the press conference, cooperation with the storm is another important node of the Japanese Internet platform strategy, and the cooperation has once again proved that the network, channels, and service resources of Riishun are in the Internet era. the value of. This set of eco-systems of Rishun is not only open to the field of e-commerce, but also open to the Internet TV field, and will be open to more fields in the future.
In this regard, the industry analysts believe that cross-border cooperation in the Internet era is not simply a superposition of business segments, but a more complete ecosystem based on resource advantages. From this point of view, the cooperation between Storm Science and Japan's Sunshun is in essence the realization of the parallelism of the ecological circle centered on user needs, and the establishment of a sound ecosystem to innovate product form and user experience, maximizing the value of users. It is the big game behind the layout of the Internet TV industry.
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