[Text / high-tech LED reporter Luo Shenghua] At present, the price of LED lighting products has dropped rapidly, and the general lighting market has gradually fallen into the era of low profit with low-price competition. Compared with the general lighting market, some professional subdivided lighting fields still have large business opportunities to be tapped due to the small number of companies involved.
In this context, many companies hope to increase the added value of products through differentiated positioning to win market recognition, and product customization has gradually become a trend. In this market trend, Wuxi Ruiwei Optoelectronics Technology Co., Ltd. (hereinafter referred to as "Ruiwei Optoelectronics") also has its own considerations.
"Customization has always been the advantage of our company." Ma Xiaosu, director of foreign trade of Ruiwei Optoelectronics, told Gaogong LED reporter.
As we all know, the differentiated production methods, because of the many intermediate links, require a lot of manpower and material resources, and the high value-added products often mean that enterprises need higher cost inputs. How to measure the contradiction between product and cost is the troublemaker of many companies.
In response to this problem, Ma Xiaosu told reporters that products need to know how to choose between production strategies. Similar to panel lights, ceiling lamps and other products, the price of a single item is relatively high, and it has more plasticity on the design, which can be customized.
For bulbs, lamps and other products, consumers are very sensitive to the price of the products, and the production technology is relatively simple. Most of these products are produced in batches.
In addition, with the strengthening of customers' individualized product requirements, it has also put a lot of pressure on the production of differentiated products. Ma Xiaosu said that another important tactic of the company is to jointly develop with other customers, concentrate their own unique advantages and combine their advantages, and complement each other to produce products.
At the 2013 Hi-Tech LED Lighting Exhibition, which opened on November 25th at the Guangzhou Poly Exhibition Hall, Ruiwei Optoelectronics will focus on bringing the series of patio lights to the show.
The biggest feature of this set of patio light series is to provide customers with relevant intelligent solutions through product customization, which is suitable for consumers' usage habits. While giving consumers the ultimate light effect experience, the company also tries its best to increase the cost performance of the products, and truly achieve the perfect combination of good quality and low price.
In this context, many companies hope to increase the added value of products through differentiated positioning to win market recognition, and product customization has gradually become a trend. In this market trend, Wuxi Ruiwei Optoelectronics Technology Co., Ltd. (hereinafter referred to as "Ruiwei Optoelectronics") also has its own considerations.
"Customization has always been the advantage of our company." Ma Xiaosu, director of foreign trade of Ruiwei Optoelectronics, told Gaogong LED reporter.
As we all know, the differentiated production methods, because of the many intermediate links, require a lot of manpower and material resources, and the high value-added products often mean that enterprises need higher cost inputs. How to measure the contradiction between product and cost is the troublemaker of many companies.
In response to this problem, Ma Xiaosu told reporters that products need to know how to choose between production strategies. Similar to panel lights, ceiling lamps and other products, the price of a single item is relatively high, and it has more plasticity on the design, which can be customized.
For bulbs, lamps and other products, consumers are very sensitive to the price of the products, and the production technology is relatively simple. Most of these products are produced in batches.
In addition, with the strengthening of customers' individualized product requirements, it has also put a lot of pressure on the production of differentiated products. Ma Xiaosu said that another important tactic of the company is to jointly develop with other customers, concentrate their own unique advantages and combine their advantages, and complement each other to produce products.
At the 2013 Hi-Tech LED Lighting Exhibition, which opened on November 25th at the Guangzhou Poly Exhibition Hall, Ruiwei Optoelectronics will focus on bringing the series of patio lights to the show.
The biggest feature of this set of patio light series is to provide customers with relevant intelligent solutions through product customization, which is suitable for consumers' usage habits. While giving consumers the ultimate light effect experience, the company also tries its best to increase the cost performance of the products, and truly achieve the perfect combination of good quality and low price.
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